From niche to mainstream--opportunities in Private Hybrid Cloud
 

From niche to mainstream--opportunities in Private Hybrid Cloud

on

  • 470 views

You can visit www.tbri.com for more information on this and our other reports. ...

You can visit www.tbri.com for more information on this and our other reports.

Drafting off the demand for cloud solutions created by the wide adoption of public cloud services, private cloud is set to transition from a niche option to a mainstream IT deployment method. Private cloud is set to evolve well beyond its current niche of high-security, high-expense use cases as the cost and performance capabilities of private cloud become more widely understood.

TBR's recent research shows users are migrating to private hybrid cloud with increasing speed, supporting their critical business tasks with private cloud's more robust performance, cost benefits and security. In our webinar recorded Oct. 24, Senior Analyst Allan Krans reviewed the granular, data-based findings from TBR's recently released Private/Hybrid Cloud Workload Migration Report, which highlights the growing opportunity for solution providers in the private and hybrid cloud markets.

He discussed topics such as:
1.How breaking the secure but expensive perception will push public cloud beyond private cloud adoption
2.How private and hybrid cloud adoption will grow largely as alternatives to traditional on-premises technologies
3.How private cloud is enabling IT to keep pace with business requirements, but joint workload evaluation is not yet occurring

Statistics

Views

Total Views
470
Views on SlideShare
470
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

From niche to mainstream--opportunities in Private Hybrid Cloud From niche to mainstream--opportunities in Private Hybrid Cloud Presentation Transcript

  • From Niche to Mainstream: RealizingPrivate & Hybrid Cloud OpportunitiesHighlights from TBR’s Private/Hybrid Cloud Migration Workloadand Platform ReportOct. 24, 2012 Allan Krans Senior Analyst, Software Practice allan.krans@tbri.com @allankrans TBR T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .
  • TBR Private & Hybrid Cloud Adoption: Where is the Opportunity to Capture Customers’ Workload Migrations?2 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThe redefinition of “private and hybrid clouds” and shift to proactiveworkload sourcing limit short—term disruptive adoption growthPrivate/Hybrid Cloud Adoption — Current State Private and public clouds are opposite sides of the same cloud coin for customers Private cloud adoption is increasing, at the expense of traditional on—premise deployments Private clouds are currently seen as another tool, rather than a strategic workload choice SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4203 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThe redefinition of “private and hybrid clouds” and shift to proactiveworkload sourcing limit short—term disruptive adoption growthPrivate/Hybrid Cloud Adoption — Current State Private and public clouds are opposite sides of the same cloud coin for customers Private cloud adoption is increasing, at the expense of traditional on—premise deployments Private clouds are currently seen as another tool, rather than a strategic workload choice SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4204 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRVendors can capture opportunity by breaking current stereotypes ofprivate cloud as expensive and only for sensitive workloadsPublic Cloud vs. Private Cloud — Perception & Challenges Customer Perception: “Why can’t everything be (or be like) public cloud?” Vendor Challenge: Drive adoption above base offerings by highlighting tradeoffs, justifying additional costs Public Cloud Customer Perception: “This is great, but how can I afford and implement it?” Canonical Vendor Challenge: Highlight multiple private cloud pricing models, advantages vs. other deployment methods Private Cloud “We don’t have to go into the private space, with the additional security and cost because we have no HIPAA considerations” — IT Director, MM Public Sector SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4205 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThough they share the “cloud” naming convention, public and private arecurrently viewed as the opposite sides of the same coin Current Cloud Perception Public Cloud Private Cloud Initial Sentiment “More is More” “Use Sparingly” Benefits Cost Security Adoption Barriers Security Cost Adoption Pressure Bottoms Up Top Down Workloads Horizontal & Vertical Horizontal SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4206 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRCurrent private cloud dynamics will be redefined as customers increasethe use cases and adoption of the delivery mechanism Private Cloud Market Evolution Private Cloud Current Market Future Market Sentiment “Use Sparingly” “Use More” Benefits Security Efficiency & Value Adoption Barriers Cost Cost Adoption Pressure Top Down Outside—In Workloads Horizontal Vertical SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4207 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThe redefinition of “private and hybrid clouds” and shift to proactiveworkload sourcing limit short-term disruptive adoption growthPrivate/Hybrid Cloud Opportunity Summary Private and public clouds are opposite sides of the same cloud coin for customers Private cloud adoption is increasing, at the expense of traditional on-premises deployments Private clouds are currently seen as another tool, rather than a strategic workload choice SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4208 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRA majority of businesses have adopted or plan to adopt private cloud, aspublic cloud users look to complement or extend cloud usageCurrent Private Cloud Adoption & Consideration (n=420) 72% using or considering private cloud Current Adopters of Non-Adopters Non-Adopters Not Private/Hybrid Clouds Considering Adopting Considering Adopting Private/Hybrid Clouds Private/Hybrid Clouds 39% 33% 29% vs. 74% for public cloud (source: 2011 TBR Public Cloud Adoption Study) With public cloud adoption more widespread, customers’ adoption and evaluation of private cloud is rapidly increasing — signaling the next step in the evolution to cloud SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 4209 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRPrivate and hybrid cloud adoption will grow largely as an alternative totraditional on-premises technologies Private and Hybrid Cloud Adoption Traditional on-premises use will erode: 62% of private cloud 62% and 48% of hybrid cloud deployments formerly used 50% traditional on-premises solutions. % Workload Deployments 18% 12% 5% 3% Traditional On-premises Private Hybrid Deployment Cloud Cloud Current Future SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42010 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRTighter alignment of IT to the business will accelerate private cloud driversand erode barriers to growth “We are now getting to the point where our private cloud adoption is starting to exceed our legacy utility environment.” – VP, LE Financial Services Deeper experience will Redefinition of Drivers highlight currently Benefits: Just Security Efficiency & Value obscure advantages Cost: Barrier Driver (TCO) Pressure: Internal External Outside-In % Adoption Shifting Adoption Barriers Security: Breach Execution Risk Alignment of IT & business Cost: TCO Business Case circumvent barriers Workloads: Horizontal Vertical 2012 2013 2014 SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42011 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThe redefinition of “private and hybrid clouds” and shift to proactiveworkload sourcing limit short-term disruptive adoption growthPrivate/Hybrid Cloud Opportunity Summary Private and public clouds are opposite sides of the same cloud coin Private cloud adoption is increasing, at the expense of traditional on—premise deployments Private clouds are currently seen as another tool, rather than a strategic workload choice SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42012 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRCurrent private and hybrid cloud adoption is driven by IT’s need to keeppace with business infrastructure requirementsCurrent Adoption Cycle Business IT Performance Constraints IT Largely horizontal workloads focus on IT’s need to scale infrastructure capacity Private Cloud Workloads Solutions 1. Desktop Productivity 2. Backup and Recovery 3. Data Warehousing 4. Virtualization/OS 5. Storage for Development “The infrastructure group just couldn’t keep up with the demands that software development had.” – VP, IT SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42013 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRPrivate cloud migration is becoming increasingly complex as customersgain a deeper understanding of the private/hybrid delivery method Initial Hypotheses 1. Security is the pivotal workload attribute driving private cloud adoption Security ranks in the top 10, yet private cloud’s ability to reduce costs, Disproved improve service delivery are the largest drivers for current, future adopters. 2. Higher cost is a foregone conclusion vs. traditional IT and public cloud Numerous “flavors” of cost reduction are driving private cloud Disproved adoption, with many respondents citing cost savings vs. public cloud. 3. Initial deployment costs are one of the largest adoption barriers Particularly for future adopters, the upfront cost of shifting IT delivery Validated methods and procuring necessary assets are prominent adoption barriers. SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42014 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRProactive partnering with business stakeholders is the model envisioned,but not yet achieved for future private cloud adoption An increase in vertical workloads highlights IT’s effort to proactively use private cloud to meet business requirements IT Private Cloud Future P/H Workloads 1. Backup and Recovery 2. Desktop Productivity Business 3. Application Streaming Other Delivery Methods 4. Storage for Development Public Cloud Traditional On- 5. Virtualization/OS premises “Currently, we’re a tools provider, that’s specifically it. When you’re looking at IT at my level, I need to be aligned with the business, helping the business move forward.” — MM Retail CTO SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42015 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Summary16 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: From Niche to Mainstream — Realizing Private & Hybrid Cloud Opportunities TBRThe perception of private cloud as “secure cloud” is fading as customersseek to achieve other cost and delivery benefitsRealizing the Private/Hybrid Cloud Opportunity Breaking “secure but expensive” perception will spur private cloud adoption beyond current niche Private and hybrid clouds can be positioned as an alternative to traditional on-premises technologies Joint workload evaluation for private clouds by business & IT execs is needed, not yet occurring SOURCE: TBR PRIVATE/HYBRID CLOUD MIGRATION STUDY. N = 42017 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Questions?18 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBRAllan KransSenior Analyst, Software Practiceallan.krans@tbri.com@allankransTBR - @TBRIncFor further information, please contact:Stuart Williams James McIlroyDirector, Software & Cloud Practice Vice President, Salesstuart.williams@tbri.com mcilroy@tbri.com19 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Appendix20 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: Realizing the Private & Hybrid Cloud Market Opportunity TBRTBR’s Private/Hybrid Cloud Workload & Platforms Report enables vendorsto anticipate and capture opportunity surround workload transitionsPrivate/Hybrid Cloud Workloads & Platform Report Methodology & Client OutcomesResearch Methodology:• In-depth interviews across North America and western Europe with key private/hybrid infrastructure purchase decision makers (executive, LOB, IT).• 300 online surveys with Private/Hybrid Cloud Infrastructure purchase decision makers by business size: o Midmarket firms (500—2,500 employees) o Large enterprises (2,501+ employees) Client Outcomes• Focus on in-depth interview insights in target • Understand client maturity in the migration to industries of: complex hybrid environments. o Communication and Media • Identify and target opportunity for customers’ o Industrial migration to private and hybrid cloud deployment o Banking & Financial Services across six different industries and two business o Pharma & Life Sciences segments. o Retail & Distribution • Position offerings and services against buyer o Public Sector purchasing scenarios and buying criteria.21 TBR Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc.
  • TBR Webinar: Realizing the Private & Hybrid Cloud Market Opportunity TBRTBR’s Private/Hybrid Cloud Workload & Platforms Report: DefinitionsWorkload Categories Considered for Private and Hybrid Clouds BI/ Analytics and Security & Systems Enterprise DevelopmentApplications Governance Management Performance Environment Management • Systems • Test• ERP • Governance • Data Marts Provisioning Environment • Virtualization • Computing for• Accounting and Finance • Security • Data Warehousing Management, OS Development • Data• Desktop Productivity, Email, Backup/Archiving, • Transaction • Storage for Messaging Collaboration and Business Database Development Conferencing Continuity and Disaster Recovery• HR/Human Capital • Applications • Development • BI/Analytics Management Servers/Streaming Environment• Supply Chain/Procurement/ • Systems Inventory Management Management• Transactional Processing• CRM/Sales Force Automation• Industry Applications• Custom Applications• Project Management/Help Desk Quarterly Webinar Series | 10.24.12 | www.tbri.com | ©2012 Technology Business Research Inc. TBR22
  • About TBR Contact Us Technology Business Research (TBR) is a leading independent 1.603.929.1166 technology market research and consulting firm specializing in the info@tbri.com business and financial analyses of hardware, software, networking equipment, wireless, portal and professional services vendors. www.tbri.com 11 Merrill Drive Serving a global clientele, TBR provides timely and accurate market Hampton, NH 03842 research and business intelligence in formats that are tailored to USA clients’ needs. Our analysts are available to further address client— specific issues or information needs on an inquiry or proprietary consulting basis. TBR has been empowering corporate decision makers since 1996. To learn how our analysts can address your unique business needs, please visit our website or contact us today. TBR T E C H N O L O G Y B U S I N E S S R ES E AR C H , I N C .This report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. TechnologyBusiness Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is notand should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This reportis copyright—protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.