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How will workloads define the data center in the next year TBR's 4Q12 Data Center Benchmark
 

How will workloads define the data center in the next year TBR's 4Q12 Data Center Benchmark

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The TBR Computing research team recorded a webinar on April 16, 2013 recapping vendor performance reported in TBR's 4Q12 Data Center Benchmark. This deck is from that presentation. ...

The TBR Computing research team recorded a webinar on April 16, 2013 recapping vendor performance reported in TBR's 4Q12 Data Center Benchmark. This deck is from that presentation.

Senior Analyst Christian Perry shared his perspective on the latest results and provided webinar attendees with additional insight into vendor performance and the future of the data center market. He then fielded questions from the audience related to this research.

Questions for discussion included:

• Which workloads will help to evolve converged infrastructure?
• Which workloads are impacting changes to storage and networking hardware?
• What are the up-and-coming workloads that will shape future data center trends?

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    How will workloads define the data center in the next year TBR's 4Q12 Data Center Benchmark How will workloads define the data center in the next year TBR's 4Q12 Data Center Benchmark Presentation Transcript

    • TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.TBR’s Computing Business QuarterlySMResearch Highlights and OutlookTechnology Business Research (TBR) Quarterly Webinar SeriesApril 16, 2013
    • TBR2 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Christian PerrySenior Analyst — Data Centers• Data center ecosystems• Servers: x86, proprietary, microservers• Storage: SAN, NAS, flash• Converged infrastructure/integrated systems• Private/hybrid cloud• High-performance computingTwitter: @ITwriterEmail: christian.perry@tbri.comComputing Business Quarterly Research Highlights and 2013 Outlook: Webinar Presenter
    • TBR3 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.• Data Center Landscape Overviewo GTM changes, CIO role evolution• Data Center Benchmarko High performance and low power aredriving server segmentso Analytics is driving the storage marketo Network virtualization is becominga disruptorCBQ 4Q12 Research Highlights and Outlook: AgendaTBR Data CenterBenchmarkVendors:BrocadeBullCiscoDellEMCFujitsuHDSHPHuaweiIBMJuniperNECNetAppOracleQuantumUnisys
    • TBR4 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Business requirements are dictating the evolution of server go-to-marketefforts as customers increasingly focus on workloadsVendor: “This server will satisfy any of yourworkloads; trust us.”Vendor: “Whatever your workload, we havethe solution.”Traditionalserver go-to-market modelEmergingserver go-to-market model2013: Workload Focus2011: Mixed UseCBQ 4Q12 Research Highlights and 2013 Outlook: GTM Shift
    • TBR5 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Traditional CIO roles are changing as IT grows closer to the lines ofbusiness in the enterpriseCBQ 4Q12 Research Highlights and 2013 Outlook: CIO RoleENTERPRISEChanging Nature of the CIO2011 2013
    • TBR6 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.• Consolidation continues to occur at both a hardware level and aworkload level in data centers.• Unique pairings of hardware, software and services can helpdrive growth around this consolidation.Data center vendors are going to market with a workload focus to alignwith the business-led IT requirements of customersData Center Hardware Vendor Trends for 2013• Data center hardware vendors are listening to customers’ businessrequirements.• Correlation to workloads is essential to customers and critical tomarketing.• IBM, for example, positions its System x eX5 portfolio as a set ofsolutions designed to accommodate various workloads.• The ability to correlate workloads to business requirements couldmean the difference between a sale and no sale.IMAGE SOURCE: IBM.COMCBQ 4Q12 Research Highlights and 2013 Outlook
    • TBR7 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.• Calxeda’s first ARM-based server and HP’s Project Moonshot arepoised to bring microservers plenty of attention.• Workloads such as Internet content delivery will drive much ofthe initial growth for the microserver segment.CBQ 4Q12 Research Highlights and 2013 Outlook: ServersServer Vendor Trends for 2013• The x86 server market is outpacing other hardware segments inaverage revenue growth.• TBR sees two trends that will pressure x86 vendors to innovatetheir platforms: microservers and proprietary servers.• The mainframe transition to x86 architecture continues.• Intel’s dominance in the x86 microprocessor market is nearlyuncontested — but other platforms are drawing customerinterest.• Proprietary chipmakers such as Oracle and IBM continuallyupdate their architectures for performance and stability.As the x86 server leads data center growth, low-power and high-performance threats loom large on the horizonIMAGE SOURCE: CALXEDA.COMIMAGE SOURCE: ORACLE.COM
    • TBR8 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.CBQ 4Q12 Research Highlights: Key Trends — ServersCisco’s continued UCS momentum delivers market-leading x86 revenuegrowth that shows few signs of slowdownCisco sees large server revenue increases as other vendors see decreasesNote: Sphere size depicts size of revenue.
    • TBR9 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.• Storage vendors are in a period of transition as customersincreasingly look to the cloud to handle certain workloads.• New technologies and trends are driving new storage use cases,creating challenges for large storage vendors.CBQ 4Q12 Research Highlights and 2013 Outlook: StorageStorage Vendor Trends for 2013• Flash-based technologies drive innovation across portfolios andcreate sales opportunities.• EMC, NetApp, Dell and others are investing heavily in flash.Big data analytics for competitive differentiation will drive vendoropportunities for big data–specific storage solutions• Big data analytics will drive a resurgence in the hardware storagemarket in the coming quarters.• Business leaders are now more familiar with the workloads thatbring business results, such as analytics.IMAGE SOURCE: MELLANOX.COM
    • TBR10 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.CBQ 4Q12 Research Highlights: Key Trends: StorageStorage vendors are finding opportunities in converged infrastructurethrough strategic partnerships and new customer use casesEMC and NetApp deliver unique value propositions tied to end-to-end solutionsNote: Sphere size depicts size of revenue.
    • TBR11 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.CBQ 4Q12 Research Highlights and 2013 Outlook: Networking• Network virtualization is giving vendors the opportunity to addvalue and flexibility to their portfolios.• New standardization efforts will drive consolidation in the marketand will help protect incumbent vendors.Network virtualization vendors will leverage Open Daylight to createopportunities in a market ripe for innovationCisco continues to lead the data center networking segment inrevenue size, but up-and-comers such as Dell and Huawei arelowering prices and focusing on services and support to take share.• Demand is growing for solutions that reduce costs and improveoperational efficiency, and that drive demand for product-attached maintenance and professional services.• Cloud, mobility and SDN are key growth points in this area.IMAGE TECHETRON.COMIMAGE SOURCE: EWEEK.COMNetworking Vendor Trends for 2013
    • TBR12 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Huawei’s aggressive pricing and Dell’s service-led strategy help vendorscreate valuable traction in the data center networking segmentCBQ 4Q12 Research Highlights: Key Trends — NetworkingSDN will create further disruption in an evolving marketNote: Sphere size depicts size of revenue.
    • TBR13 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Hardware refinements remain critical, but the go-to-market messagingmust connect with customers’ business painsVendor: “This server will satisfy any of yourworkloads; trust us.”Vendor: “Whatever your workload, we havethe solution.”Traditionalserver go-to-market modelEmergingserver go-to-market model2013: Workload Focus2011: Mixed UseCBQ 4Q12 Research Highlights and 2013 Outlook: Conclusion
    • TBR14 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.Quarterly Topics TBR AnalysisWorkloads evolve the data center • Determine how vendors are adapting their hardware portfolios toaccommodate evolving workload requirements.• Track how vendors are changing their go-to-market approaches toresonate with customers who place an increased focus on workloads.• Determine how workloads are changing the server landscape in x86and proprietary servers, as well as microservers.Proprietary server vendors battlefor supremacy• Track the progress of Oracle’s SPARC refresh and how it is — or is not— serving to reinvigorate the vendor’s hardware business.• Track IBM’s continued path with Power, particularly in light of Oracle’sclaims of a better price-performance value proposition.• Determine the impact of continued innovation in the UNIX/RISC spaceon other server segments, such as x86 and microservers.Flash-based storage begins totake center stage• Track how flash-based storage technologies are morphing thetraditional storage vendor landscape, in portfolios, revenues,profitability and opportunity.• Determine the threats that flash-based storage presents to traditionalstorage vendors that rely heavily on disk-based products to drive theirportfolios.• Determine if and when flash will serve as an entry into higher-volume,higher-margin storage sales.Data center vendors shift their strategies as customers move theirfocus from speed and feeds to business-led workload requirementsCBQ 4Q12 Research Highlights and 2013 Outlook: Next Quarter Syndicated Topics
    • TBR15 TBR Quarterly Webinar Series | 4.16.13 | www.tbri.com | ©2013 Technology Business Research, Inc.For additional information, please contact:John Spooner James McIlroyDirector, Computing Practice Vice President of Salesjohn.spooner@tbri.com mcilroy@tbri.comChristian PerrySenior Analyst — Data Centers, Computing PracticeTwitter: @ITwriterEmail: christian.perry@tbri.comTechnology Business Research, Inc.Hampton, N.H.Twitter: @TBRIncSlideShare: www.slideshare.net/tbr_market_insightYouTube: www.youtube.com/user/TBRIChannelLinkedIn: www.linkedin.com/company/technology-business-researchCBQ 4Q12 Research Highlights and 2013 Outlook: Q & AQuestions?
    • TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.About TBRTechnology Business Research (TBR) is a leading independent technologymarket research and consulting firm specializing in the business and financialanalyses of hardware, software, networking equipment, wireless, portal andprofessional services vendors.Serving a global clientele, TBR provides timely and accurate market researchand business intelligence in formats that are tailored to clients’ needs. Ouranalysts are available to further address client-specific issues or informationneeds on an inquiry or proprietary consulting basis.TBR has been empowering corporate decision makers since 1996.To learn how our analysts can address your unique business needs, pleasevisit our website or contact us today.Contact Us1.603.929.1166info@tbri.comwww.tbri.com11 Merrill DriveHampton, NH 03842USAThis report is based on information made available to the public by the vendor and other public sources. No representation is made that this information is accurate or complete. TechnologyBusiness Research will not be held liable or responsible for any decisions that are made based on this information. The information contained in this report and all other TBR products is notand should not be construed to be investment advice. TBR does not make any recommendations or provide any advice regarding the value, purchase, sale or retention of securities. This reportis copyright-protected and supplied for the sole use of the recipient. Contact Technology Business Research, Inc. for permission to reproduce.