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This webinar originally aired on Tuesday, July 29, 2014, and provided a guided recap and analysis of quarterly trends in data center servers, storage and networking as reported in TBR’s Data Center Benchmark.
Data center hardware vendors will face a growing set of channel challenges as they expand portfolios and capabilities to more effectively accommodate customers’ cloud requirements. Not only must partners rapidly come up to speed on the products themselves, but also they must adapt their marketing and sales capabilities to include cloud. With some partners accustomed to selling hardware and point solutions, hardware vendors must closely examine their overall partner engagement — including training — to help partners make the transition.
Content Manager Christian Perry and Analyst Krista Macomber shared their perspectives on results from TBR’s latest Data Center Benchmark and provided webinar attendees with additional insights into vendor performance and the future of the data center market. They then fielded questions from the audience related to this research.
Questions for discussion will included:
• What channel challenges do data center hardware vendors face as their portfolios increasingly include cloud solutions?
• What best practices are vendors using to bring channel partners up to speed on evolving, cloud-focused portfolios?
• What are channel partners doing to improve solutions sales, particularly those that include cloud elements?