TBN Members Day 2011 - Anne Horrobin - Just Cards [case study]
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TBN Members Day 2011 - Anne Horrobin - Just Cards [case study]

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Anne Horrobin gave a case study of Just Cards, a company producing greetings cards making an amazing impact in Africa

Anne Horrobin gave a case study of Just Cards, a company producing greetings cards making an amazing impact in Africa

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TBN Members Day 2011 - Anne Horrobin - Just Cards [case study] TBN Members Day 2011 - Anne Horrobin - Just Cards [case study] Presentation Transcript

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  • Greeting Card Industry
    • Worth £1.39 billion per year in the UK
    • Each person sends on average 31 cards per year
    • More than 800 card publishers in the UK
    • 1 in 6 retailers stock cards
    • 85% of cards are bought by women!
  • Just Cards Direct Aims
    • 1. To provide sustainable employment in card projects in Rwanda, Kenya & South Africa
    • 2. To raise money for mission in Africa
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  • Just Cards Direct Today
    • Turnover in 2010 £90,000
    • £24,000 donated to charities since 2007
    • Challenges:
      • To find new customers & markets
      • To maintain growth
      • Access the secular market
  • Karabo, South Africa
    • Set in Mamelodi Township, Pretoria
    • 2 million people
    • 40% unemployed
    • 25% HIV
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