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Tommy Hilfiger - Facebook fans provide double ROI in Fashion Retail
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Tommy Hilfiger - Facebook fans provide double ROI in Fashion Retail

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Proving that Facebook fans provide real value, this DR campaign saw an increase in ROI over 99% when comparing fans to non-fans

Proving that Facebook fans provide real value, this DR campaign saw an increase in ROI over 99% when comparing fans to non-fans

Published in Lifestyle , Technology , Business
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  • 1. Facebook fans providedouble ROI in Fashion Retail© 2012 TBG Digital
  • 2. What’s the story?© 2012 TBG Digital
  • 3. Tommy Hilfiger Germany wanted to measure a tangible, sales-led value that their Facebook fans could deliver© 2012 TBG Digital
  • 4. What did we do?© 2012 TBG Digital
  • 5. TBG Digital created an A/B test campaign targeting both fans and non-fans of the Tommy Hilfiger Facebook Page The Direct Response ads directed users to the Tommy Hilfiger online store, where 3-day Return On Investment was measured© 2012 TBG Digital
  • 6. Multiple landing pages were also tested and measured, tailoring content to the ad’s targeting and if they were fans or not© 2012 TBG Digital
  • 7. What were the results?© 2012 TBG Digital
  • 8. ROI when ROI comparing targeting Fans best performing (over non-fans) landing page to worst© 2012 TBG Digital Case period: November 2011 to January 2012