The use of hash tag was the first initiated by twitter back in the year
2007, mainly to filter out tweets and sort them out according to various
And now users on Facebook have ability to use Hashtags within their
posts to help categorize content. Thus far, the Hashtag system is still
some way off from providing the kind of integration on other sites like
Twitter and Google plus
How To Create A Facebook Hashtag ?
Creating a Facebook hashtag is very simple. All you need is to
place the # symbol before a word, and upon posting, that word
will become clickable. This will confirm that the word is now being
considered as a hashtag, and clicking on it will open up a new
window revealing other posts using the same hashtag.
Always remember to keep your hashtags simple and easy to
understand. Placing a lot of hashtags in a single post is never a
good idea, and is usually considered as a turn-off for many
Below are some of the advantages of using Facebook hashtags
can help you promote your business
Promoting a new product using Hashtags
A lot of businesses are using Facebook hashtags to promote new
(or upcoming) products/services.
By placing unique (and creative!) hashtags with every new post on
your Facebook page, you can basically create a long list of posts.
Whenever someone clicks on a certain unique (and repeating)
hashtag, a new window pops up showing all previous posts
related to that unique hashtag (A new product/service etc). Only
posts that are shared publicly or shared from someone within
your Facebook friends’ network are displayed.
Improve Your Facebook Presence
By constantly using relevant hashtags on your Facebook page, you
can attract a lot of attention and improve your Facebook presence.
Doing so can greatly increase the chances for you to be noticed.
People are always searching for their interests using the Facebook
The Sharing Factor
This strategy can be extremely helpful to find out what type of
content relevant to a certain topic/keyword is being shared on
Also, if a certain hashtag becomes popular, people tend to add that
to their own posts, which can be a great way to help spread the word
out about your business.
Find Out Your Target Audience
By searching for certain hashtags, users can search for similar
minded people who share the same interests and get to connect
with each other.
This provides a great way for businesses to get to know about their
target audience and even get to connect with them directly.
Facebook has recently introduced Hashtags. the main purpose of these
Hashtags, in Facebook, is to let users share their experiences, thoughts
and status updates on a specific topic to a wider audience
for those who aren't aware, Hashtags is nothing new to social
networking sites and they were first introduced and commissioned by
twitter In fact Hashtags are now common to three major social
networking sites namely Twitter, Google Plus and Facebook
How are Facebook Hashtags Different ?
Facebook Hashtags are also subject to already implemented privacy
restrictions. This, in lay-man terms indicates that Facebook Hashtags are
basically meant for social media and online marketers rather than users.
Users can also use these Hashtags provided their profile is publically
accessible and their privacy restriction allows other users to see major
chunks of their profile.
The Facebook Hashtag Generation
No rocket science at all! All you need to do is create a status update as
usual and then Hashtag the keywords to reach broader audience.
Unlike twitter, it is advised to keep your Facebook hashtagging to a
bare minimum since spam team at FB might consider that “extra”
tagging an offence. Here’s a screenshot that explains it:
Do’s of Facebook Hashtagging
Use them:Yes, since these Hashtags are meant to be used, so
leave that fear factor aside and utilize them or even experiment
for better results.
Let your page users know: Since hashtagging status updates is
more of a “Twitter + Instagram” thing, do let your page
subscribers know about Hashtags and how to use them
Utilize Hashtag Search: Hashtags are searchable and before
making that rock-star post of yours and hashtagging it, it is
advisable to search for related Hashtags. The search results will let
you know the current volume of posts flowing in for your about-tobe-used hashtag.
Incorporate event-based hashtagging: For instance, if you are
about to make a page status update relevant to NBA Finals, do run a
Hashtag search to find the relevant tag and then incorporate it in
your post to make it visible to a wider relevant audience.
Do cross-post your Twitter and Instagram statuses, which are
hashtagged, for scoring audience from FB as well. But make sure
that you stop over tagged posts from reaching Facebook.
Dont’s of Facebook Hashtags
Do not bomb your posts with a gazillion Hashtags: This isn’t
advised as it can possibly land you on the wrong side of Facebook
Do not use irrelevant Hashtags: Irrelevance is discouraged on
every social networking platform and Facebook Hashtags aren’t
an exception. Irrelevant tagging can put you on the wrong side of
FB and will tarnish your brand image
Do not break-up Hashtags: Just like twitter, #TBFtechnologys is
preferred than #TBF #Technology since more folks will be
tagging the whole event rather than breaking it up in meaningless
Do not tag every post with hashes: In order to remind your page
fans regarding their exclusive status, since they have had the
trouble to Like and remain your fan; it is important to make posts
just for them. This is a bit psychological and might not stand true
for your niche and page altogether.