Transcript of "Google Hummingbird SEO Tips Update"
It’s the name of Google has a new search algorithm, the system
it uses to sort through all the information it has when you
search and come back with answers. It's called Hummingbird.
the new search algorithm that Google is using , one that b
Google says should better results.
Google told the name come from being precise and fast
Google started using hummingbird about a month ago, it said
Google only announced the change last week
hummingbird still uses panda and penguin, as well as other "old parts"
from the previous search algorithm, but it's an entirely new system.
Google as a car, where hummingbird is the brand new engine in that
car(which will still have a lot of similar components from the old
engine) is great way of thinking about this change
Many Of The pieces are still the same but the technology has been
updated for a modern search word
Expand your content
Developing deeper catalogs of meaningful content can also
position your brand to be the answer to a wider range of
queries. Integrating user-generated content (UGC) modules
(whether adding reviews to existing pages or allowing wider
posting by your visitors on forums and image/video
collections) can not only help enhance the reach of your
current pages but more quickly expand your content
catalog—while keeping your content fresh.
Post content as answers to question
Long-tail queries and question-based informational
searches make up a tremendous amount of search volume
While many brands focus their efforts on searches that are
more closely tied to direct responses, answering questions
that shoppers and your audience are asking—even those
that may be only tangentially related to what you ultimately
want them to consider buying—can act as a huge draw for
visitors and brand exposure.
In brief developing content related to query-based searches,
long-tail concepts, and a wider content base that looks
beyond immediate direct response
What type of new search activity does
Humming bird better focus on the meaning behind the words. it may
better understand the actual location of your home, if you have
shared that with Google. it mighty understand that place means you
want a brick and mortar store. it might get that i phone 5s is a
particularly type of electronic device carried by certain stores.
Knowing all these meaning may help Google go beyond just finding
pages with matching words
Optimize for mobile user
In addition to supporting semantic search, the ability to
better parse voice commands and questions should add
further attention to optimizing your site for mobile search
(via Google's recommended base platform for responsive
design website) and developing content that can attract and
enable mobile-specific searchers(who tend to use phrases
that are more localized in nature)
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