Google Hummingbird SEO Tips Update
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Google Hummingbird SEO Tips Update

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Google Hummingbird SEO Tips Update 2013

Google Hummingbird SEO Tips Update 2013

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Google Hummingbird SEO Tips Update Google Hummingbird SEO Tips Update Presentation Transcript

  • Hummingbird Update
  • Introduction  It’s the name of Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called Hummingbird. the new search algorithm that Google is using , one that b Google says should better results.  Google told the name come from being precise and fast  Google started using hummingbird about a month ago, it said Google only announced the change last week
  • Hummingbird Algorithm  hummingbird still uses panda and penguin, as well as other "old parts" from the previous search algorithm, but it's an entirely new system.  Google as a car, where hummingbird is the brand new engine in that car(which will still have a lot of similar components from the old engine) is great way of thinking about this change  Many Of The pieces are still the same but the technology has been updated for a modern search word
  • Expand your content  Developing deeper catalogs of meaningful content can also position your brand to be the answer to a wider range of queries. Integrating user-generated content (UGC) modules (whether adding reviews to existing pages or allowing wider posting by your visitors on forums and image/video collections) can not only help enhance the reach of your current pages but more quickly expand your content catalog—while keeping your content fresh.
  • Post content as answers to question  Long-tail queries and question-based informational searches make up a tremendous amount of search volume collectively.  While many brands focus their efforts on searches that are more closely tied to direct responses, answering questions that shoppers and your audience are asking—even those that may be only tangentially related to what you ultimately want them to consider buying—can act as a huge draw for visitors and brand exposure.  In brief developing content related to query-based searches, long-tail concepts, and a wider content base that looks beyond immediate direct response
  • Google Search Time Line
  • What type of new search activity does Hummingbird help?  Humming bird better focus on the meaning behind the words. it may better understand the actual location of your home, if you have shared that with Google. it mighty understand that place means you want a brick and mortar store. it might get that i phone 5s is a particularly type of electronic device carried by certain stores. Knowing all these meaning may help Google go beyond just finding pages with matching words
  • Optimize for mobile user  In addition to supporting semantic search, the ability to better parse voice commands and questions should add further attention to optimizing your site for mobile search (via Google's recommended base platform for responsive design website) and developing content that can attract and enable mobile-specific searchers(who tend to use phrases that are more localized in nature)