URBAN . REJUVENATING . ORIGINALITY .
FORD FIELD“I want to stand on the 50 yard line and know I’m
in the city of Detroit!” said William Clay Ford Jr.,
2002 vice chairman of the Detroit Lions and chairman
of Ford Motor Company.
To capture the pride of the “downtown experi-
ence” envisioned by Ford, Rossetti employed an
innovative design to incorporate the adjacent
SERVICES historic Hudson’s warehouse, a unique De-
Master Plan / Program / Site Evaluation
Design Architecture / Interior Design / Graphic Design troit landmark, as a major cornerstone of Ford
Field. By enclosing a significant thoroughfare,
Adams Street, and locating the stadium’s clubs
American Institute of Architects, Detroit Chapter, and suites in the warehouse, the cost was dra-
Engineering Society of Detroit, DaVinci Award matically reduced, and the facility became com-
AIA Michigan Honor Award
pletely integrated with surrounding brick-clad
65,000 Seat Stadium
120 Private Suites
2 Restaurants With the suites located in the Hudson warehouse,
Premium Clubs each suite holder has optimum views, easy ac-
Concessions cess and customized floor plans. By eliminating
Food Courts endzone suites, Ford Field luxury suites offer
goal line-to-goal line, corner-to-corner views of
Offices every play. The warehouse portion has 500,000
square feet of street level shopping, offices and
entertainment, transforming the project into a
year round destination. In addition, a 100-foot
high “window,” located at the southwest corner
of the stadium, unfolds the city’s dramatic sky-
line to every spectator.
INNOVATION . EXPANSION . ORIGINALITY .