Will Burgett, Product Manager, Intel
Jessica Roland, Director, International Product Operations and Accessibility, EMC
Andrew Thomas, Technology Evangelist, SDL
Michael Potts, Director of Professional Services, SDL Language Weaver
A use case to share knowledge on enabling a global content value chain with an emphasis on the integration of automated translation technology. The global content value chain defined and proposed by the Gilbane Group involves a strategy for moving multilingual content from creation through consumption according to the needs of its audience. The central premise is that value can be added to the content as it moves through the chain by applying people, process, and technology elements at each phase. Integration of the value components is the foundation to implementing a global content value chain. The panel will discuss and debate the key strategies and investments that must be made to fully enable the global content value chain.