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Communications as a
st
‘ministry-driver’ for the 21
Century UMC

Pastor Taurai Emmanuel Maforo
Objective
• To explore how communications is/or can
become a ministry driver in the UMC
• To inspire Harare West District to using
available resources for effective
communication
• To engage the church in identifying new
mediums of communication
Introduction
• Surrounded by varied
objects or symbols of
communications.
• Communications is with us
Introduction

• As the world interfaces there is
encoding and decoding of messages.
Introduction
• The 21st century world has
become a global village
• The United Methodist Church is
part of the village
Communication as a Strategic
Function

“Communication is a strategic
function necessary for the
success of the mission of The
United Methodist Church.”
(Bk. Of Discipline 2012,1806)
Brainstorming Session

1. What are we doing in circuits?
2. What are our challenges?
3. What opportunities do we see in
improving our communication?
Definition of terms
• Our point of
departure is
defining;
1. “communications”,
2. “ministry”,
3. and “driver”.
Communication

• Two-way process of reaching mutual
understanding, in which participants not only
exchange (encode-decode) information, news,
ideas and feelings but also create and share
meaning. In general, communication is a
means of connecting people or places.
(businessdictionary.com)
Ministry
“Ministry is meeting people where
they are at and taking them to
where God wants them to be.”
(J.R. Briggs.com).
Ministry takes people from their
“here” to a “God-there”
Drivers
1. General usage of the term
2. Use of the term in sport(Golf)
3. Business usage
4. Computer/IT usage
General usage of the term

• The one who operates and controls
the direction and speed of a motor
vehicle.
NB – operates, controls, direction, and
speed
Use of the term in sport(Golf)
• Golf drivers - A golf club with a wide head and
a long shaft, used for making long shots from
the tee.
Business Usage
1. The business drivers are external or internal
influences that significantly impact and/or set
direction for programs.(source: Business Drivers
Strawdog for the California State, pg. 1)
2. An aspect of a business that effects a change on
another aspect of the business. A driver is most
commonly a factor that contributes to the
growth of a particular business.
(investorwords.com)
Computers/IT
1. Small program that enables a computer and a
device to communicate with each other.
Computer operating systems usually come
with 'pre-installed' device drivers for the
current models of the popular devices. Older
or latest device drivers (which usually come
on a disk with the device or are downloaded
from the manufacturer's website) must be
installed by the user. (businessdictionary.com)
2. A driver is software that allows your
computer to communicate with hardware or
devices. Without drivers, the hardware you
connect to your computer—for example, a
video card or a webcam—will not work
properly. (Microsoft.com).
Imagine A Video With no Sound – Its
like a ministry with no communication
Working Definition – “Ministry
Driver”
• A ministry driver may thus be said to be an
instrument that controls the direction and speed of
the denomination with a view toward the “long
short” – the mission of the church (Matt. 28:18-20)
and ensuring a communicative relationship of its
programs. That direction is achieved through
considering external and internal influences that
significantly impact the organization (UMC).
The Communications mandate
• “As United Methodists, our theological
understanding obligates us, as members of
the body of Christ, to communicate our faith
by speaking and listening to persons both
within and outside the Church throughout the
world, and to utilize all appropriate means of
communication.” (Bk. Of
Disc.2012,1801,p698)
Key components of the mandate
• Communicate
• Speaking and listening
• Internal and external
audience
• Use of appropriate
means
The first 6 Macro Trends of the 21st
Century by Jonathan MacDonald
– Corporate technology in the hands of citizens
– Physical is increasingly virtual
– It is about distribution not destination
– Mass Niche not Mass Groups
– Broadcast control is now self-scheduled
– C2C is more powerful than B2C Communication

• C2C – Citizen to Citizen, B2C – Business to
Consumer
“The responsibility to communicate is
laid upon;
•
•
•
•
•
•

Every church member
Every pastor
Every congregation
Every annual conference
Every institution
And every agency of the Church
The United Methodist
Communications Informs, Inspires
and Engages
Inform
• United Methodist Communications develops
and delivers news and information products
and services and various supporting media
that communicate the message of the Church
and share the Good News.
• Communications informs the church and the
world of the activities and ministries – thus
must work closely with all ministries
Inspire
• United Methodist Communications develops and
delivers training, consulting, funding and
infrastructure that empower the Church at a
global, national, and local level to develop
communications or communication platforms.
• Communications therefore inspires relevant
boards and committees towards having up-todate infrastructure. Eg. Work with BOCLAB in
coming up with church building designs that are
multi-media-friendly
Engage
• United Methodist Communications offers
media production services, guidelines,
examples, and ready-to-use resources that
equip others at the conference or local
church levels to create or improve the
communications
Communication Tools
Pen and Paper
• These are primary news gathering
tools
• Anything not written did not
happen
• We no longer live in oral era
NB – NEWS is the first draft of
history
Audio Recorder
• Accuracy is critical in gathering news as there
are tendencies to misquote interviewees.
• Also essential for future playback – Bishop
Muzorewa’s song at the funeral “Till we meet
again...”
Cameras
•
•
•
•

Still Photo Digital cameras
Video Cameras
iPads
Cell Phones
Church Office Basic Communication
Tools
•
•
•
•
•

Cell phone
Landline
Fax
Email
Computer – desk top for
office and lap top for pastors
Broadcasting Tools
• Social Media
• Blogs
• Websites

Zimbabwe Episcopal Area Website:

www.umczea.org

facebook/umczea
Christian Education Communication
Audio Visual Tools

• Television set(s)
• Video Cassette Recorder(VCR)
• DVD Player
• Projector and Screen
Worship Communication Tools
• Music software
• Worship software
• Public Address System – preferably with
hands-free cordless microphones
NB – Size is not determined by the amount
you have but by the church size and
design.
Communicating without words
Non-verbal communication constitutes 94%(Kramer)
• Structural design of churches – sends messages of how
the congregation is forward-looking. We teach that we
accept different forms of baptism yet we build
churches without baptismal fond.
• Billboards – shows a live or dying church or a stuck
church.
• Multi-purpose buildings – show how serious the
church is with specialized ministries. Example – many
churches say they support children’s ministries yet they
don’t have space for them.
CONCLUSION
• We must therefore know that whether we
intend to communicate or not – meanings can
still be derived from silence
• Communications is/has been and will remain a
ministry driver in The United Methodist
Church – directly or indirectly
• Let us therefore use available and appropriate
tools of communications to drive the church’s
ministry
Question Time

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Communications as a ‘ministry driver’ for the 21st Century UMC

  • 1. Communications as a st ‘ministry-driver’ for the 21 Century UMC Pastor Taurai Emmanuel Maforo
  • 2. Objective • To explore how communications is/or can become a ministry driver in the UMC • To inspire Harare West District to using available resources for effective communication • To engage the church in identifying new mediums of communication
  • 3. Introduction • Surrounded by varied objects or symbols of communications. • Communications is with us
  • 4. Introduction • As the world interfaces there is encoding and decoding of messages.
  • 5. Introduction • The 21st century world has become a global village • The United Methodist Church is part of the village
  • 6. Communication as a Strategic Function “Communication is a strategic function necessary for the success of the mission of The United Methodist Church.” (Bk. Of Discipline 2012,1806)
  • 7. Brainstorming Session 1. What are we doing in circuits? 2. What are our challenges? 3. What opportunities do we see in improving our communication?
  • 8. Definition of terms • Our point of departure is defining; 1. “communications”, 2. “ministry”, 3. and “driver”.
  • 9. Communication • Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. (businessdictionary.com)
  • 10. Ministry “Ministry is meeting people where they are at and taking them to where God wants them to be.” (J.R. Briggs.com). Ministry takes people from their “here” to a “God-there”
  • 11. Drivers 1. General usage of the term 2. Use of the term in sport(Golf) 3. Business usage 4. Computer/IT usage
  • 12. General usage of the term • The one who operates and controls the direction and speed of a motor vehicle. NB – operates, controls, direction, and speed
  • 13. Use of the term in sport(Golf) • Golf drivers - A golf club with a wide head and a long shaft, used for making long shots from the tee.
  • 14. Business Usage 1. The business drivers are external or internal influences that significantly impact and/or set direction for programs.(source: Business Drivers Strawdog for the California State, pg. 1) 2. An aspect of a business that effects a change on another aspect of the business. A driver is most commonly a factor that contributes to the growth of a particular business. (investorwords.com)
  • 15. Computers/IT 1. Small program that enables a computer and a device to communicate with each other. Computer operating systems usually come with 'pre-installed' device drivers for the current models of the popular devices. Older or latest device drivers (which usually come on a disk with the device or are downloaded from the manufacturer's website) must be installed by the user. (businessdictionary.com) 2. A driver is software that allows your computer to communicate with hardware or devices. Without drivers, the hardware you connect to your computer—for example, a video card or a webcam—will not work properly. (Microsoft.com).
  • 16. Imagine A Video With no Sound – Its like a ministry with no communication
  • 17. Working Definition – “Ministry Driver” • A ministry driver may thus be said to be an instrument that controls the direction and speed of the denomination with a view toward the “long short” – the mission of the church (Matt. 28:18-20) and ensuring a communicative relationship of its programs. That direction is achieved through considering external and internal influences that significantly impact the organization (UMC).
  • 18. The Communications mandate • “As United Methodists, our theological understanding obligates us, as members of the body of Christ, to communicate our faith by speaking and listening to persons both within and outside the Church throughout the world, and to utilize all appropriate means of communication.” (Bk. Of Disc.2012,1801,p698)
  • 19. Key components of the mandate • Communicate • Speaking and listening • Internal and external audience • Use of appropriate means
  • 20. The first 6 Macro Trends of the 21st Century by Jonathan MacDonald – Corporate technology in the hands of citizens – Physical is increasingly virtual – It is about distribution not destination – Mass Niche not Mass Groups – Broadcast control is now self-scheduled – C2C is more powerful than B2C Communication • C2C – Citizen to Citizen, B2C – Business to Consumer
  • 21. “The responsibility to communicate is laid upon; • • • • • • Every church member Every pastor Every congregation Every annual conference Every institution And every agency of the Church
  • 22. The United Methodist Communications Informs, Inspires and Engages
  • 23. Inform • United Methodist Communications develops and delivers news and information products and services and various supporting media that communicate the message of the Church and share the Good News. • Communications informs the church and the world of the activities and ministries – thus must work closely with all ministries
  • 24. Inspire • United Methodist Communications develops and delivers training, consulting, funding and infrastructure that empower the Church at a global, national, and local level to develop communications or communication platforms. • Communications therefore inspires relevant boards and committees towards having up-todate infrastructure. Eg. Work with BOCLAB in coming up with church building designs that are multi-media-friendly
  • 25. Engage • United Methodist Communications offers media production services, guidelines, examples, and ready-to-use resources that equip others at the conference or local church levels to create or improve the communications
  • 27. Pen and Paper • These are primary news gathering tools • Anything not written did not happen • We no longer live in oral era NB – NEWS is the first draft of history
  • 28. Audio Recorder • Accuracy is critical in gathering news as there are tendencies to misquote interviewees. • Also essential for future playback – Bishop Muzorewa’s song at the funeral “Till we meet again...”
  • 29. Cameras • • • • Still Photo Digital cameras Video Cameras iPads Cell Phones
  • 30. Church Office Basic Communication Tools • • • • • Cell phone Landline Fax Email Computer – desk top for office and lap top for pastors
  • 31. Broadcasting Tools • Social Media • Blogs • Websites Zimbabwe Episcopal Area Website: www.umczea.org facebook/umczea
  • 32. Christian Education Communication Audio Visual Tools • Television set(s) • Video Cassette Recorder(VCR) • DVD Player • Projector and Screen
  • 33. Worship Communication Tools • Music software • Worship software • Public Address System – preferably with hands-free cordless microphones NB – Size is not determined by the amount you have but by the church size and design.
  • 34. Communicating without words Non-verbal communication constitutes 94%(Kramer) • Structural design of churches – sends messages of how the congregation is forward-looking. We teach that we accept different forms of baptism yet we build churches without baptismal fond. • Billboards – shows a live or dying church or a stuck church. • Multi-purpose buildings – show how serious the church is with specialized ministries. Example – many churches say they support children’s ministries yet they don’t have space for them.
  • 35. CONCLUSION • We must therefore know that whether we intend to communicate or not – meanings can still be derived from silence • Communications is/has been and will remain a ministry driver in The United Methodist Church – directly or indirectly • Let us therefore use available and appropriate tools of communications to drive the church’s ministry