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AGENDA FOR TODAY                                     Welcome – Simon Rogers           The economic forecast – Bryan Finn, ...
TARGETjobs high flying!• The fastest growing graduate recruitment website –  finalists using targetjobs.co.uk grew by 10% ...
UK economy: GDP growthAnnual % change          6%          4%          2%          0%         -2%         -4%         -6%
UK economy: recruitment cycleAnnual % change        6%                               GDP                                  ...
World economy: growth ratesAnnual % change     10%     8%     6%     4%     2%     0%     -2%     -4%     -6%     -8%    -...
World economy: oil prices$ per barrel    130    120    110    100    90    80    70    60    50    40    30    20    10   ...
UK economy: share pricesFTSE 100    7,000    6,500    6,000    5,500    5,000    4,500    4,000    3,500
UK economy: retail sales Annual % change
UK economy: house pricesAnnual % change      30%      25%      20%      15%      10%       5%       0%      -5%      -10% ...
UK economy: consumer confidenceBalance      10          5          0          -5      -10      -15      -20      -25      ...
UK economy: unemployment % of workforce     9.0     8.5     8.0     7.5     7.0     6.5     6.0     5.5     5.0     4.5   ...
UK economy: graduate unemployment
UK economy: job vacancies 000s   750   700   650   600   550   500   450   400
UK economy: job vacancies by sectorAnnual % change Nov 2011–Jan 2012
3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%        2012-0.5%-1.0%   2013-1.5%-2.0%
Apprenticeships: growth trends
Presswork : 1997–2003
Presswork : 2012
The value of my apprenticeship...
The evolution of….
City of London apprenticeships
Employer support
Our partners
The big picture
Eg engineering functions                       • Finite resource                       • Hard to recruit               • F...
The case for inexperienced hireFor employers:    – Cheaper to recruit    – Lower salary costFor existing staff:    – Oppor...
Generation P‘The contempt of risk and the presumptuoushope of success, are in no period of lifemore active, than at the ag...
Apprentices vs grads                   Apprentices   GraduatesMarketing cost             £            £Hiring cost        ...
Apprentices, grads, or both?Tricky question #1:           Unless graduates stay long           enough to achieve it, why i...
Apprentices, grads, or both?Tricky question #2:           Do all your ‘inexperienced’           hires need a degree at all?
Apprentices, grads, or both?Tricky question #3:           Could you just cross out           ‘graduate’ and recruit       ...
Apprentices, grads, or both?Tricky question #4:           Could there actually be           an argument for getting       ...
The education debate            What is education for?
Introducing Seth Godin…                          • Yoyodyne                            (1995-1998)                        ...
The history of education (UK)Education Act (1870): Reading, writing and arithmetic (primary)Balfour’s Act (1902): LEAs - s...
Western economy jobsThen:        Repetitive, disciplined, and formulaicNow:        Machinery, MS Excel and off-shoring    ...
Employment and education‘We are educating people out of their creativity.’                                                ...
Education and employmentWhy go to university?Cardiff University:        ‘1: To improve career prospects.’Direct.gov.uk:   ...
Not a ‘second best’ optionTricky question #5:           Are employers helping to           maintain the need for a degree?...
The big question:Is ‘graduate recruitment’ a helpful idea?‘Skilled hire’                        ‘Entry hire’• Lateral hire...
‘The world turned upside down’ Yorktown 1781
The world turned upside down?‘It seems to me that the disaster was the event that not only made theworld rub its eyes and ...
The world turned upside down ?.   ‘457,000 people started an       apprenticeship programme in 2011-       a 64% increase ...
Rebalancing?‘There is much to be learnt from the past and much to be gained fromsharing experiences and ideas on coping wi...
HSBC current position – graduateschemes• Internships – first year/penultimate year• Executive trainee programme• Graduate ...
The case for change.     ‘We believe there is significant commercial value        in us having employees who are more capa...
An answer?What we wanted                    ApprenticeshipsIncreased professionalismIncreased customer serviceIncreased em...
How are apprenticeships structured?        Employment rights &      Competence-based          responsibilities         qua...
Pros and cons                •   No bank had done this before.                •   How was it to be delivered?             ...
Apprenticeships at HSBC…Current position                        Feedback340 people currently on                          ...
Could it fit into an emerging talent strategy?                                                   Graduate development     ...
Could it fit into an emerging talent strategy?                                                    Graduate developmentWork...
Work experience.    ‘We had run work experience schemes in       the past but this wasn’t uniform,       structured or tie...
Work experience – how does it work?Financial Skills Partnership – monthly communication to 3,500 schoolsand colleges in UK
Work experience- how does it work?                            New website on                            •Apprenticeships  ...
In the future                                             Graduate developmentWork experience             Internships     ...
The futureCome and work for us – get a career, get paid, get a degree, get no student debt
Forecasts sometimes do come true In 1898 a novelist Morgan Robertson wrote a story about a superliner which was: • conside...
• The Titan
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
TARGETjobs Breakfast News - April 2012
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TARGETjobs Breakfast News - April 2012

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  • Apprenticeship Team To continue to provide development programmes for our people that strengthen their capability, competency and professionalism to a standard that is world class and differentiates HSBC from our competitors, allowing us to pioneer amazing superior service and truly become the Best Place to Work, Best Place to Bank and Best Place to Invest. A consistent robust systems solution which allows tracking, control and reporting on T&C, together with clear multi-channel, principles based procedures.
  • Apprenticeship Team To continue to provide development programmes for our people that strengthen their capability, competency and professionalism to a standard that is world class and differentiates HSBC from our competitors, allowing us to pioneer amazing superior service and truly become the Best Place to Work, Best Place to Bank and Best Place to Invest. A consistent robust systems solution which allows tracking, control and reporting on T&C, together with clear multi-channel, principles based procedures.
  • Apprenticeship Team To continue to provide development programmes for our people that strengthen their capability, competency and professionalism to a standard that is world class and differentiates HSBC from our competitors, allowing us to pioneer amazing superior service and truly become the Best Place to Work, Best Place to Bank and Best Place to Invest. A consistent robust systems solution which allows tracking, control and reporting on T&C, together with clear multi-channel, principles based procedures.
  • Apprenticeship Team To continue to provide development programmes for our people that strengthen their capability, competency and professionalism to a standard that is world class and differentiates HSBC from our competitors, allowing us to pioneer amazing superior service and truly become the Best Place to Work, Best Place to Bank and Best Place to Invest. A consistent robust systems solution which allows tracking, control and reporting on T&C, together with clear multi-channel, principles based procedures.
  • Transcript of "TARGETjobs Breakfast News - April 2012"

    1. 1. AGENDA FOR TODAY Welcome – Simon Rogers The economic forecast – Bryan Finn, Business Economics Ltd. A comprehensive analysis of the macro economic factors currently affecting graduate recruitment. Apprenticeships – Philip Taylor The BBC TV’s The Apprentice star will talk about the benefits to businesses and the support available in the development of a programme based on his work in the City of London Corporation. Graduates versus apprentices – Marcus Body, Head of Research, Work Group An exploration of the business rationale for graduate schemes and apprenticeship schemes, relative to each other and to standard lateral hiring. The world turned upside down or simply rebalancing? – John Morewood, Senior Apprenticeships and Qualifications Specialist, HSBC Bank plcA few years ago graduate recruitment was all the rage. Apprenticeships were dismissed as relics of a bygone age.Now apprenticeships are enjoying a resurgence – some ‘experts’ say they could replace graduate schemes in a few years. Who is right?
    2. 2. TARGETjobs high flying!• The fastest growing graduate recruitment website – finalists using targetjobs.co.uk grew by 10% this year with 90% finding it useful• Career Service Guides used by the highest quality students – Cambridge guide read by 65% of finalists• Our specialist sector titles continue to be the most useful publications on campus for finalists• TARGETjobs GET Directory finalist readership is 6% up Source: The UK Graduate Careers Survey 2012 produced by High Fliers Research
    3. 3. UK economy: GDP growthAnnual % change 6% 4% 2% 0% -2% -4% -6%
    4. 4. UK economy: recruitment cycleAnnual % change 6% GDP 20% Recruit 4% 10% 0% 2% -10% 0% -20% -30% -2% -40% -4% -50% -6% -60%
    5. 5. World economy: growth ratesAnnual % change 10% 8% 6% 4% 2% 0% -2% -4% -6% -8% -10%
    6. 6. World economy: oil prices$ per barrel 130 120 110 100 90 80 70 60 50 40 30 20 10 0
    7. 7. UK economy: share pricesFTSE 100 7,000 6,500 6,000 5,500 5,000 4,500 4,000 3,500
    8. 8. UK economy: retail sales Annual % change
    9. 9. UK economy: house pricesAnnual % change 30% 25% 20% 15% 10% 5% 0% -5% -10% -15% -20% -25%
    10. 10. UK economy: consumer confidenceBalance 10 5 0 -5 -10 -15 -20 -25 -30 -35 -40
    11. 11. UK economy: unemployment % of workforce 9.0 8.5 8.0 7.5 7.0 6.5 6.0 5.5 5.0 4.5 4.0
    12. 12. UK economy: graduate unemployment
    13. 13. UK economy: job vacancies 000s 750 700 650 600 550 500 450 400
    14. 14. UK economy: job vacancies by sectorAnnual % change Nov 2011–Jan 2012
    15. 15. 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 2012-0.5%-1.0% 2013-1.5%-2.0%
    16. 16. Apprenticeships: growth trends
    17. 17. Presswork : 1997–2003
    18. 18. Presswork : 2012
    19. 19. The value of my apprenticeship...
    20. 20. The evolution of….
    21. 21. City of London apprenticeships
    22. 22. Employer support
    23. 23. Our partners
    24. 24. The big picture
    25. 25. Eg engineering functions • Finite resource • Hard to recruit • Finite resource • Hard to recruit (and it’ll get worse…)
    26. 26. The case for inexperienced hireFor employers: – Cheaper to recruit – Lower salary costFor existing staff: – Opportunity to supervise – Greater promotion prospectsAnd the drawbacks: – More uncertainty – More training needed – The ‘Gen Y/Z’ thing…
    27. 27. Generation P‘The contempt of risk and the presumptuoushope of success, are in no period of lifemore active, than at the age at which youngpeople choose their professions.’
    28. 28. Apprentices vs grads Apprentices GraduatesMarketing cost £ £Hiring cost £ £Salary cost £ ££Training cost ££ ££‘High potential’ ? ?
    29. 29. Apprentices, grads, or both?Tricky question #1: Unless graduates stay long enough to achieve it, why is long-term ‘potential’ a factor?
    30. 30. Apprentices, grads, or both?Tricky question #2: Do all your ‘inexperienced’ hires need a degree at all?
    31. 31. Apprentices, grads, or both?Tricky question #3: Could you just cross out ‘graduate’ and recruit whoever passes the tests?
    32. 32. Apprentices, grads, or both?Tricky question #4: Could there actually be an argument for getting young people out of the education system sooner?
    33. 33. The education debate What is education for?
    34. 34. Introducing Seth Godin… • Yoyodyne (1995-1998) • Squidoo (2005-) • ‘Stop stealing dreams‘ (2012)
    35. 35. The history of education (UK)Education Act (1870): Reading, writing and arithmetic (primary)Balfour’s Act (1902): LEAs - some secondary provisionEducation Act (1944): Secondary education for all
    36. 36. Western economy jobsThen: Repetitive, disciplined, and formulaicNow: Machinery, MS Excel and off-shoring Jobs have changed. Has education?
    37. 37. Employment and education‘We are educating people out of their creativity.’ Sir Ken Robinson‘The majority of technical skills being taught in schools and universities will bedefunct by the time young people are 10 years into their careers.’ Gavin Patterson
    38. 38. Education and employmentWhy go to university?Cardiff University: ‘1: To improve career prospects.’Direct.gov.uk: ‘Graduates tend to earn substantially more than people with A levels who did not go to university.’ You are at the centre of the case for higher education.
    39. 39. Not a ‘second best’ optionTricky question #5: Are employers helping to maintain the need for a degree? Couldn’t they offer young people something better?
    40. 40. The big question:Is ‘graduate recruitment’ a helpful idea?‘Skilled hire’ ‘Entry hire’• Lateral hires • Apprentices• Graduates with a specific ability • All other graduates • Career changers
    41. 41. ‘The world turned upside down’ Yorktown 1781
    42. 42. The world turned upside down?‘It seems to me that the disaster was the event that not only made theworld rub its eyes and awake but woke it with a start and kept itmoving ever since. To my mind the world of today awoke April 15th1912.’ Jack Thayer
    43. 43. The world turned upside down ?. ‘457,000 people started an apprenticeship programme in 2011- a 64% increase on the previous ‘Apprenticeship frameworks exist year.’ for specialists, managers and can be the equivalent of degree and master degree level.’ ‘Our ultimate goal remains to see apprenticeships go beyond parity of esteem with university graduates. That an apprenticeship place is as valued as one at university.’
    44. 44. Rebalancing?‘There is much to be learnt from the past and much to be gained fromsharing experiences and ideas on coping with todays new world. TheAGR Annual Conference has always provided the best networking andsharing experiences in the graduate calendar and this year will be noexception (2011).’
    45. 45. HSBC current position – graduateschemes• Internships – first year/penultimate year• Executive trainee programme• Graduate development programmes for key business areas (commercial, retail, operations, investment banking)• International management programme• National Graduate Recruitment Award: Sector Winner : Banking, Insurance and Financial Services 2009, 2010, 2011, 2012. Overall sector winner 2010
    46. 46. The case for change. ‘We believe there is significant commercial value in us having employees who are more capable than average and who fully commit to lifelong learning and applying their knowledge to help us build stronger relationships with our customers.’ ‘Are our graduates more interested in commercial, Head Office, investment banking and our international operations than ‘We believe the benefits will be providing the leadership of our improved customer service, retail bank?’ productivity and morale and ultimately a reduction in the need for external recruitment.’ ‘We should recruit from the communities in which we do business.’
    47. 47. An answer?What we wanted ApprenticeshipsIncreased professionalismIncreased customer serviceIncreased employee productivityIncreased staff motivationIncreased staff retentionImproved customer referrals
    48. 48. How are apprenticeships structured? Employment rights & Competence-based responsibilities qualification Knowledge-based Functional skills qualification
    49. 49. Pros and cons • No bank had done this before. • How was it to be delivered? • Who could help?
    50. 50. Apprenticeships at HSBC…Current position Feedback340 people currently on 88% of learners after 6 weeks on programme saidprogrammeDirect entry level staff in retail they believe the programme will upskill them.banking, commercial and operations70% of current apprentices have Line managers observe improvements in customerworked for HSBC for less than 5 years service, productivity and morale. ‘I have seen improvements with all my team’s capabilities since enrolling on the programme. They have more understanding around customer service as a whole, why it is important to deliver superior customer service and get it right first time.’ ‘I think the apprenticeship programme is working really well. I really do not think you can improve on what you are doing.’
    51. 51. Could it fit into an emerging talent strategy? Graduate development Internships programmes Progress into : •other roles in same business area Advanced •other roles in different business area apprenticeships Stay in same roleNew staff after3/6 months Branch networkprobation andexisting direct Call centresentry staff Commercial On completion of advanced apprenticeship can move on Operations to expert elements of internal learning. Additional development activities and qualifications
    52. 52. Could it fit into an emerging talent strategy? Graduate developmentWork experience scheme Internships programmes Progress into : •other roles in same business area Advanced •other roles in different business area apprenticeships Stay in same roleNew staff after Branch network3/6 monthsprobation andexisting direct Call centresentry staff. On completion of Commercial advanced apprenticeship can Operations move on to expert elements of internal learning. Additional development activities and qualifications
    53. 53. Work experience. ‘We had run work experience schemes in the past but this wasn’t uniform, structured or tied into our recruitment strategy.’ ‘We believe a structured, well designed programme, accessible by more students from a range of diverse backgrounds, linked in to our recruitment strategy will allow us to source better candidates for our apprenticeship and graduate development programmes.’
    54. 54. Work experience – how does it work?Financial Skills Partnership – monthly communication to 3,500 schoolsand colleges in UK
    55. 55. Work experience- how does it work? New website on •Apprenticeships •Work experience •Graduates Recruitment process •Online •SHL test •Telephone interview by grads Structured development •Workbooks, projects
    56. 56. In the future Graduate developmentWork experience Internships programmes – furtherscheme: developed-More diverse,motivated, loyal,capable employees A more motivated capable talent pool with a professional development structure Advanced Higher apprenticeships for apprenticeships managers? for direct entry – employees creating Quicker progression? higher capability and a greater culture of A culture of professionalism professionalism A bank people trust
    57. 57. The futureCome and work for us – get a career, get paid, get a degree, get no student debt
    58. 58. Forecasts sometimes do come true In 1898 a novelist Morgan Robertson wrote a story about a superliner which was: • considered practically unsinkable • the largest ship afloat • had new watertight compartments • sank after striking an iceberg on a calm April night with great loss of life. He called his ship…………………
    59. 59. • The Titan
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