Going Mobile:The Impact of the Mobile Revolution onLibraries, Librarians, and Library UsersA presentation made byTom Petersat theMSU Student LibraryScience Association’sSpring ColloquiumSpringfield, MOApril 25, 2013
I’m Going Mobile![Insert Rock Album Cover Artand Song Lyrics Here]
TOC: Intro and Part 1• Introduction: The Mobile Revolution and Libraries, Librarians,and Library Users– Lori Bell and Thomas A. Peters• Part 1: Mobile Tech Trends in Libraries• Chapter 1: Serving Your Mobile Users: The Essentials– Robin Ashford and Alex Rolfe• Chapter 2: Mobile Present, Mobile Future– Lisa Carlucci Thomas• Chapter 3: The New York Public Library and the World ofTomorrow—Biblion: The Boundless Library– Deanna Lee
TOC Part 2: Mobile Library Users• Chapter 4: Mobile Learning: The Teacher in Your Pocket– Meredith Farkas• Chapter 5: Going Mobile: Reaching the Younger Generations– Bonnie Roalsen• Chapter 6: Bricks and Mortar and Wireless: The Impact of the MobileRevolution on the Use of Physical Libraries– Thomas A. Peters• Chapter 7: Snap & Go: The Delivery and Marketing of Library Servicesthrough QR Codes and a Mobile Website– Susan Kantor-Horning• Chapter 8: Mobile Tours for the Library with Historic Photos and Podcasts– Lori Bell
TOC Part 3: Mobile Access to Content• Chapter 9: Practical Mobile Web Design– Chad Mairn• Chapter 10: Mobile Catalogs– Chad Haefele• Chapter 11: Reading Transformed by the Mobility of E-books– Andrew Revelle and Sue Polanka• Chapter 12: Electronic Resources in Medical Libraries– Max Anderson• Chapter 13: Smartphones, QR Codes, and Augmented Reality in theLibrary– Henry E. Pence• Chapter 14: Mobile Technologies and Archives: Using the New toPreserve the Old– April Karlene Anderson
TOC Part 4: Mobile Reference• Chapter 15: SMS-Based Reference– Rene J. Erlandson• Chapter 16: Using Mobile-to-MobileMessaging to Deliver Health Information atthe Point of Need– Tammy A. Magid• Chapter 17: Text a Librarian: Ideas for BestPractices– Lili Luo
TOC Part 5: Mobile ProfessionalDevelopment• Chapter 18: Expanding a Community CollegeLibrary’s Mobile Presence on a ShoestringBudget– Cate Kaufman and Brittany Osika• Chapter 19: Mobile Empowerment: LifelongLearning at Your Fingertips– Rebecca K. Miller• Author Biographies• Index
Some Updated Key Points from the Introand Chapter 6 (Bricks and Mortar)
Talkin’ About a Mobile Revolution• 7.1 Billion People• 6.8 Billion Active Mobile Phone SubscriptionsSource: http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf
Is It All About Mobile Phones?• Other mobile devices (iPad, other tablets, etc.)probably do not add much to this diffusiontotal.
A Tentative Definition“The mobile revolution involves the use of any mobiledevice (smartphone, tablet, laptop, ultrabook, dedicatede-reading device, gaming device, etc.) and any mobilenetwork to engage in one or more of four fundamentalactivities: communicating, finding and using information,being entertained, and creating content. The mobilerevolution is arguably one of the fastest, most pervasivediffusions of any technology in human history, rivalingthings such as TV sets, toilets, cooking utensils, andclothing in terms of the breadth of diffusion, andoutpacing just about everything in the rapidity of such aglobally pervasive diffusion.”
Hot Mobile Sectors• Banking and Financial Transactions• Health and Wellness• Agriculture
At Least Two Phases toAny Tech Revolution1. The new technology is released into thewild and taken up by users.2. Eventually the users begin to thinkdifferently about what they are doingand the affordances of the newtechnology.
A Short History of Mobile Tech• Radio• TV• Ship-to-Shore• Detroit PD (1928)• UHF TV (not)• DynaTAC (1983)• PDA (1990s)• IBM Simon (1993)
It’s More than Gadgets and Apps• Content• Gadgets and Apps• Distribution/Fulfillment• Human Participants• Process, with Outcomes(short-term & long-term)
How Is the Mobile RevolutionAffecting…• Libraries• Librarians• Library Users
The Mobile Revolution as the Apotheosisof the “Library Without Walls” Idea
Long Live Physical LibrariesBut the mobile revolutionis affectingbricks and mortar libraries,too.
Other Effects of the Mobile Revolutionon Bricks and Mortar Libraries• “Parking lot” patrons• More user space, less stacks space• Before you reconfigure your space,consult with your wireless engineers• Circulating gadgets should connectautomatically to your wireless network
Facilitate Group Wireless Use• Furniture Configurations• Collaboration Stations• Areas for creating and editing audio and video
What Students Want• More Outlets• Longer Hours• Caffeine and Food• (good wirelessservice is justassumed)
Lots of Free Wireless Hotspots• Most restaurants• Most hotels• Most libraries
How to Beat McDonald’s at Wireless• Make sure coverage is 100%,then work on capacity upgrades.• Provide good documentationand tech support.• No sales pitches or assumption of sale.• Brief, understandable, “as-end-user-supportive-as-possible” user agreement• Serve healthy snacks.
But Are They Using Our Mobile Website,Digital Resources, and Digital Services?• I think this is the wrong question to askand agonize over.• Remember the 4 basic activities of anymobile user (communicate; find and useinfo; create content; be entertained).• They want and expect to mix these 4activities anytime, anywhere.
What To Do?• Find out who manages the wireless network.• Ask to receive periodic (daily, weekly,monthly) usage statistical reports.• Study those reports regularly.• Think about and plan for the in-librarywireless user experience.
Advice• Wired is Withering• Plan for Growth• Develop Performance Measures& Best Practices• Support Wireless Content Creators• Spikes Happen• Keep Everyone Informed and in the Loop• Work with Your Larger Organization
In Conclusion…• Usage of the wireless network is increasing.• Most people just expect free wirelessconnectivity in libraries, restaurants, andother public places.• Wireless connectivity has become a corelibrary service.• Know your wireless network and usage of it.
Thank You for YourTime and AttentionTom PetersDean of Library ServicesMissouri State UniversityTPeters@MissouriState.edu309-660-3648(my mobile phone number,but of course!)