Formulating  Web and Social Media Strategy  for India PSEWEB, May 2010   Bharat Gera, Web Strategy Adviser
LET ME START WITH A SHORT STORY…
EDUCATING PUSHPA Reinterpreting “Educating Rita”
"Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study i...
PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL M...
<ul><li>Over 40 million Indians    actively use internet, </li></ul><ul><li>Over 50% of the users are    below 25 years ol...
MOBILE USAGE IS MUCH HIGHER (News as on 1 st  Feb 2010) The Mobile Subscriber base in India has crossed 500 million  (Sour...
SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
SOCIAL MEDIA PLATFORMS ARE HIGHLY POPULAR <ul><li>ComScore’s recent study on Asian social media  </li></ul><ul><li>usage s...
SOCIAL MEDIA – AN ERUPTING VOLCANO <ul><li>Shashi Tharoor, State Minister for Foreign Affairs has  </li></ul><ul><li>playe...
SOCIAL MEDIA – PROTEST ON FACEBOOK <ul><li>A spontaneous reaction from women against an  </li></ul><ul><li>attack on pubs ...
CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar  gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
SUMMARY OF TRENDS IN INTERNET USAGE/SOCIAL MEDIA <ul><li>In the last couple of years, the notable trends are: </li></ul><u...
FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravo...
EDUCATION PORTALS/BLOGS IN INDIA
ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting fo...
SOCIAL MEDIA/WEB STRATEGY FOR INDIA <ul><li>Keep these in mind when marketing in India: </li></ul><ul><li>Create an India ...
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Pseweb

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Pseweb

  1. 1. Formulating Web and Social Media Strategy for India PSEWEB, May 2010 Bharat Gera, Web Strategy Adviser
  2. 2. LET ME START WITH A SHORT STORY…
  3. 3. EDUCATING PUSHPA Reinterpreting “Educating Rita”
  4. 4. &quot;Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study in the city. Certainly, much too far to study in Canada. But Pushpa was a determined person.&quot; IS BEING BORN TALENTED ENOUGH?
  5. 5. PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
  6. 6. FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
  7. 7. WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
  8. 8. WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
  9. 9. Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
  10. 10. THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
  11. 11. CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
  12. 12. INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL MASS AFTER A DECADE
  13. 13. <ul><li>Over 40 million Indians actively use internet, </li></ul><ul><li>Over 50% of the users are below 25 years old. </li></ul>Searching for higher education and joining communities for students on these sites is amongst Top 8 activities performed online. MAJOR INTERNET PROPERTIES GET SIGNIFICANT TRAFFIC FROM INDIA Most popular websites in India are :
  14. 14. MOBILE USAGE IS MUCH HIGHER (News as on 1 st Feb 2010) The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010) Mobile internet usage is a recent phenomenon with high growth.
  15. 15. SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
  16. 16. SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
  17. 17. SOCIAL MEDIA PLATFORMS ARE HIGHLY POPULAR <ul><li>ComScore’s recent study on Asian social media </li></ul><ul><li>usage states: </li></ul><ul><li>68.5% of web users are into social networking </li></ul><ul><li>Average 130 mins/month </li></ul><ul><li>46.8% are on Orkut </li></ul>
  18. 18. SOCIAL MEDIA – AN ERUPTING VOLCANO <ul><li>Shashi Tharoor, State Minister for Foreign Affairs has </li></ul><ul><li>played out a complete saga on Twitter </li></ul><ul><li>Calls Economy Class ‘Cattle Class’ </li></ul><ul><li>Critiques official foreign policy </li></ul><ul><li>Fights a battle with IPL </li></ul><ul><li>Finally, loses his job in a corruption scandal in April,10 </li></ul>
  19. 19. SOCIAL MEDIA – PROTEST ON FACEBOOK <ul><li>A spontaneous reaction from women against an </li></ul><ul><li>attack on pubs by a rightist organization. </li></ul><ul><li>Mobilized pub-going women as a pressure group </li></ul><ul><li>Collected pink underpants as a gift </li></ul><ul><li>Scared the rightist group into backing off </li></ul><ul><li>Ongoing campaign to protect women from attacks </li></ul><ul><li>and ensure Freedom to lead a modern lifestyle. </li></ul>
  20. 20. CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
  21. 21. SUMMARY OF TRENDS IN INTERNET USAGE/SOCIAL MEDIA <ul><li>In the last couple of years, the notable trends are: </li></ul><ul><li>Increased reach beyond big cities </li></ul><ul><li>Social media platform take off </li></ul><ul><li>Youth issues dominate usage of social media </li></ul><ul><li>In the coming couple of years, mobile usage will </li></ul><ul><li>exponentially increase social media reach. </li></ul>Samsung Corby
  22. 22. FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravonomics.com/blog/ Rajesh Lalwani Blogworks.in Rajiv Dingra Watblog Dina Mehta Mosoci See others on Twitter - bgera
  23. 23. EDUCATION PORTALS/BLOGS IN INDIA
  24. 24. ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
  25. 25. CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting for study abroad Country   Indian Students (2009) U.S. 104,500 Australia 65000 U.K. 25900 Canada 8000 New Zealand 6040 Singapore 6500 Germany 5900 Others 22000 Source Country No. of Students China 42154 Korea 27440 USA 11317 France  8553 India 7314
  26. 26. SOCIAL MEDIA/WEB STRATEGY FOR INDIA <ul><li>Keep these in mind when marketing in India: </li></ul><ul><li>Create an India specific micro-site </li></ul><ul><li>Reach out to parents as well as students </li></ul><ul><li>Do not miss India specific social platforms </li></ul><ul><li>Developing a custom strategy using web and </li></ul><ul><li>social media can change perceptions about </li></ul><ul><li>Canadian Universities in India . </li></ul>
  27. 27. Thank You

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