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WHAT IS A MOBILE WEBSITE? A version of a full website optimized specifically for smartphones and other mobile devices Allows easy reading and navigation Created using code like HTML/CSS Typically located on subdomains of your main site (e.g. mobile.yourdomain.com) Access using a smartphones web browser
ADVANTAGES OF A MOBILE WEBSITE Easy to find search engine Using link or URL Available on demand – no need for App StoresDevice independent Not mobile specific – only needs a mobile device equipped with a web browser Ideal for mobile marketing – Send information about your organization on-the- go. Allows integrated advertising via Radio, TV, Print, Billboards, etc. with your mobile website allows your consumers to take action
ADVANTAGES OF A MOBILE WEBSITE Easy to integrate with web apps Use as a menu for other web apps (e.g. symptom checkers and searchable directories) you make available to your healthcare consumers--providing a "one-stop-shop" for mobile users.Less expensive (Relatively speaking) Building and maintaining a mobile version of your website is less expensive than launching native apps that rely on app stores.The wave of the future With mobile Internet users projected to overtake desktop users in 2013, mobile sites are quickly becoming a "must have" rather than a "nice to have."
RULES OF THUMBKeep you content simple Reduce your content to include only the bare minimum needed to get your point across. With small screen sizes and limited attention spans, less is truly more when writing copy for mobile devices.Focus on calls-to-action Provide directions to Urgent Care or Emergency services Access to online physician directories Get updates on available health programs and other resources Call-to-actions should be front and center on your mobile website. Build in escalation Always have a click-to-call option available for mobile users in case they have questions about your services or need to conduct a transaction that may be too cumbersome on a mobile device (like registering for a class or event). Providing phone numbers to specific service lines ensure a seamless transition from web to call center.
RESEARCH Plan for a mobile website that meets your healthcare customer’s needs, fulfills your business objectives, and integrate the features you need now and in the future.Include features on your mobile site that will encourage users to: Share Interact Locate your business Meet user expectationsMobile device users already know what they want when they get to a mobile website and are more likely to take action once they get there.
RESEARCH To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site: Why are they most likely coming to your site? What information are they most likely seeking? What types of actions are they most likely to take?Ask the Consumer Mailing lists Online forms Social networking connections
ESTABLISH GOALSMobile visitors do not use mobiles site the way they might on a PC, so have your immediate goals in mind when planning your mobile website and consider the resources you have to put toward your mobile site. What are my immediate goals: Sell products, drive traffic to my location, generate leads? How much money do I have to invest in the set up and maintenance of a mobile website? How much time can I put toward the set up and maintenance of the site?
FEATURESMobile device users: Access social media sites second only to search sites Take action more often than PC users Location motivated and oriented Like to share informationFeatures must be considered based on research and established goals: Click-to-call functionality Links to your social media accounts “Check-in” links for location-based services (like Yelp, Google Places, and Foursquare) Google Maps Ability to SMS (text message) your business
RESPONSIVE DESIGNResponsive Web Design is the process in which content and/or layout that automatically adapts to the size of the screen on which it’s viewed.Three primary elements of Responsive Design are a flexible grid, flexible images, and Media Queries, the latter introduced as a part of CSS3s.Flexible grids - Basically themes and templates in which design elements are set in percentages rather than pixels.Flexible images - Essentially this means that if an element (an image) is larger than its container, the rule forces it to match the width of that container (the screen).The Media Query - Media Queries look at the device’s capabilities versus Media Types that are device specific
TOOLSMost of the tools have graphical user jQTouch interfaces and copy-and-paste Mobile Joomla! code blocks that can be installed on your site quite easily. Drupal Mobile Tools Mobify WPTouch Wirenode mobiSiteGalore Mippin Mobilizer Zinadoo Onmobile Winksite Mobile Press iWebKit
TESTINGTesting sites give a preview of how your website renders across multiple mobile platforms, but may also offer free performance reports as well as tips and resources to fix any issues that may come up. MobiReady Google GoMo Gomez Cross-Device Performance Test W3C mobileOK Checker
KEY POINTS Establish your goals and objectives Understand your Target Audience Do your research Pick the right Features Use the right tools Dont ignore the mobile healthcare consumer.A website optimized for mobile devices ensures your consumers get thehealthcare information they need, wherever and whenever they need it --ultimately improving patient engagement.
SOURCESDay, D. (2012). Building a Website with the Mobile Healthcare Consumer in Mind. Retrieved September 20, 2012, from Sirona Health: http://www.caretransitions.com/health_call_center_blog/bid/19281/Building-a- Website-with-the-Mobile-Healthcare-Consumer-in-MindGube, J. (2010, December 16). 8 Tools For Easily Creating a Mobile Version of Your Website. Retrieved September 23, 2012, from Mashable : http://mashable.com/2010/12/16/create-mobile-site-tools/Hay, D. (2012, March 28). 3 steps to a successful mobile website. Retrieved September 21, 2012, from SocialMedia.biz: http://socialmedia.biz/2012/03/28/3-steps-to-a-successful-mobile-website/Nacul, E. (2012, May 10). Responsive Design 101. Retrieved September 24, 2012, from SpeckyBoy - Design Magazine: http://speckyboy.com/2012/05/10/responsive-design-101/