B PM - The Tipping Po                    intB ru William    ce      sN o e be 21   v m r 01
B PM is a m re e           atu , stablishe practice - right?                          d          o way back in 1 978, M ic...
T !           se             N OS o w all u B PM e e day to ru o r bu sse     e            v ry        n u sine s!        ...
What? B PM I sn’t M ainstre ?                            am→ E veryone isn’t clamoring for bpm.→ it’s not a standard/defau...
Despite all the pro ise histo                        m ,        ry   and e e        v rything acco plishe to date -       ...
B PM I Shere            N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 6                                    ...
W e wan       t to be he                 r!                  e       N ovember 201 1 | S oftwar A G - G et T here F aster ...
We kno B PM is m  ’ll w         ainstre w n:                       am he → E veryone is clamoring for it. → it is a standa...
S o What’s ho   ,        lding B PM fro Tipping?                         m                         N ovember 201 1 | S oft...
what’s holding B PM fro tipping?                       m 1 . D o enough people know what it is?    →A sk thr executives wh...
what’s holding B PM fro tipping?                       m  2. D o people know why it’s important?       → to their business...
what’s holding B PM fro tipping?                       m  3. D o people know how B P M works?     → W ho owns it. who uses...
what’s holding B PM fro tipping?                         m4. D o people know when & how to apply bpm?   → how to model & a...
what’s holding B PM fro tipping?                         m5. I S B P M suppor & r                   ted einforced?  → ar t...
and so here we ar .                 e                      N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 ...
What’s it man to re the tipping po           e       ach           int? o “tipping point” is an epidemiological term.     ...
A lso kno n as “Cro                         w          ssing the Chasm”(c) G eoffr W . M oore, 1 991 .           ey       ...
Ex ple o Te lo s re  am s f chno gie aching the tipping po                                      int              1 994: O ...
• L e lok at the scie o tipping.     t’s o           nce f                      N ovember 201 1 | S oftwar A G - G et T he...
What m s so e      ake mthing ‘tip’?  I t all boils down to thr simple things:                           ee       1. T he ...
P ar                                                                                                  eo                  ...
The stickine facto            ss   r      it’s ju irre             st   sistible - yo ’v go hav it!                       ...
The po e o co x     wr f nte t       S itu n and co x are mre im rtant than fu            atio    nte t    o    po        ...
What m s B PM a “tipping po      ake                  int” candidate?       I t’s r for an epidemic type of phenomenon - t...
S o ho dos bpm re the tipping po      w e        ach           int?                           N ovember 201 1 | S oftwar A...
The L aw o the F e :         f        w                  me                                     av nscultivate exper and M...
The L aw o the F e :         f        w                  co cto                                      nne rsconscript the c...
The L aw o the F e :         f        w                 S ale e                                         smnW ho’s selling ...
The stickine facto            ss   rm bpm abso te irre ake      lu ly sistible - so pe ple ju hav to hav it!              ...
The po e o co x     wr f nte tA pplying B PM in the right situ n and co x is far mre im rtant than                        ...
A n e m isn’t the sam as m e change     pide ic         e    anag d   .→ you’re setting conditions and igniting a flash po...
ho are yo go to pu B PM o e the to w      u ing     sh    vr       p?L aw of the few: W ho will dr adoption.              ...
S e yo o the o r side   e u n     the     !               N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 33 ...
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The Tipping Point by Software AG

  1. 1. B PM - The Tipping Po intB ru William ce sN o e be 21 v m r 01
  2. 2. B PM is a m re e atu , stablishe practice - right? d o way back in 1 978, M ichael Z ismans thesis at the U niversity of P ennsylvania outlined "the first moder wor n kflow system." o in 1 984 I D S S heer was founded and applied the term “B P M ” to their A rchitecture for information S ystems (I D S ). o T en years ago, R oger B urlton’s “B P M : P rofiting from P rocess” and peter F ingar’s “T he T hir W ave” for d mally defined the genr T her ar now O ver 300 books published on B P M . e. e e o N umerous boutique and pure-play vendors are in the B P M S market. A ll the top software vendor - I B M , O r s acle, S A P , S oftwar A G - have B P M offer e ings. I t’s a multi- billion dollar S oftwar M ar e ket. o A ll the top consultancies have B P M practices. o 92% of the F ortune-500 own some form of B P M software. o 56% of the F ortune-500 told I nformation W eek last year that B P M was a “top priority”. → T he term “B P M ” returns over 55 million results in a google search - about the same as “M ichael J ordan”, “electr guitar and “P luto”. ic ”, N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 2 e e
  3. 3. T ! se N OS o w all u B PM e e day to ru o r bu sse e v ry n u sine s! N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 3 e e
  4. 4. What? B PM I sn’t M ainstre ? am→ E veryone isn’t clamoring for bpm.→ it’s not a standard/default business approach.→ C orporate I .t. isn’t naturally building B P M apps.→ B P M P rojects aren’t routinely delivering high value.→ P rojects don’t evolve into programs and initiatives. N ovember 201 1 | S oftwar A G - G et T here F aster | S lide 4 e
  5. 5. Despite all the pro ise histo m , ry and e e v rything acco plishe to date - m dB PM H A sn’t ye re d the tipping po t ache int. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 5 e e
  6. 6. B PM I Shere N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 6 e e
  7. 7. W e wan t to be he r! e N ovember 201 1 | S oftwar A G - G et T here F aster | S lide 7 e
  8. 8. We kno B PM is m ’ll w ainstre w n: am he → E veryone is clamoring for it. → it is a standard/default business approach. → C orporate I .t. is naturally building B P M apps. → B P M P rojects are routinely delivering high value. → P rojects do evolve into programs and initiatives. N ovember 201 1 | S oftwar A G - G et T here F aster | S lide 8 e
  9. 9. S o What’s ho , lding B PM fro Tipping? m N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 9 e e
  10. 10. what’s holding B PM fro tipping? m 1 . D o enough people know what it is? →A sk thr executives what “B P M ” stands for ee . →A sk thr I T staffer what B P M is. ee s →A sk thr lean six sigma black belts. ee N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 0 e e
  11. 11. what’s holding B PM fro tipping? m 2. D o people know why it’s important? → to their business. → to their function or department. → to them - P ersonally. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 1 e e
  12. 12. what’s holding B PM fro tipping? m 3. D o people know how B P M works? → W ho owns it. who uses it. → how it shapes your business. → what clear impacts it makes. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 2 e e
  13. 13. what’s holding B PM fro tipping? m4. D o people know when & how to apply bpm? → how to model & analyze business processes. → how to measur and optimize pr e ocess per mance. for → how to orchestr automated wor ate kflows. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 3 e e
  14. 14. what’s holding B PM fro tipping? m5. I S B P M suppor & r ted einforced? → ar the r people officially endor it? e ight sing → is it fashionable to be a B P M ’E r? → do the social nor make it the attr ms active option? N ovember 201 1 | S oftware A G - G et T her F aster | S lide 1 4 e
  15. 15. and so here we ar . e N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 5 e e
  16. 16. What’s it man to re the tipping po e ach int? o “tipping point” is an epidemiological term. → T he moment when a vir r us eaches critical mass - when it becomes an epidemic. o I n a S ocial S ystem: → the existence of sufficient momentum such that the movement becomes self-sustaining and creates further growth. o I n technology: → I deas and behaviors and new products move through a population very much like a disease does. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 6 e e
  17. 17. A lso kno n as “Cro w ssing the Chasm”(c) G eoffr W . M oore, 1 991 . ey N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 7 e e
  18. 18. Ex ple o Te lo s re am s f chno gie aching the tipping po int 1 994: O pen systems 1 996: N etscape and the B rowser 1 998: T he web 1 999: J ava 2002: portable D igital M usic: the Í pod 2005: S oftware-as-a-S ervice 2007: L C D T elevisions 2008: T he Í phone 201 0: the Í P ad N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 8 e e
  19. 19. • L e lok at the scie o tipping. t’s o nce f N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 1 9 e e
  20. 20. What m s so e ake mthing ‘tip’? I t all boils down to thr simple things: ee 1. T he L aw of the few. 2. T he stickiness factor. 3. T he power of context. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 20 e e
  21. 21. P ar eo tThe law o the fe f w L aw ’ s I t dosn’t take e e ne - ju the o s that m r. e v ryo st ne atte T hr classes of cr ee itical enablers: o M avens - the E xperts, helpers, advisors, translators. o C onnectors - the networkers, communicators. o S alesmen - T he advocates, encouragers. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 21 e e
  22. 22. The stickine facto ss r it’s ju irre st sistible - yo ’v go hav it! u e tta e P eople can’t get it out of their minds. o M emorable - something about it; you just can’t forget. o F ashionable - people want to be associated with it. o U nderstandable – it’s ingestible, it makes sense. o E quated with success - strong self-identifications. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 22 e e
  23. 23. The po e o co x wr f nte t S itu n and co x are mre im rtant than fu atio nte t o po ndamntal traits. e E pidemics ar highly sensitive to the cir e cumstances and conditions of when and where they occur. o J ust T he right thing at J ust the right time. o A pplied in just the right place. o W ith great attention to the detail that make it effective o A voiding fundamental attribution error. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 23 e e
  24. 24. What m s B PM a “tipping po ake int” candidate? I t’s r for an epidemic type of phenomenon - to cr the chasm. ipe oss I s everyone satisfied with the status quo? → N ope - just stuck in the way we do things now. I S B P M the O N L Y way to get these things done? → N o. it’s disruptive, requires new ways of working. A re ther reasonable alter e natives to B P M ? → N ot really. the alternatives ar cumber e some, clumsy. D oes it wor I s it proven? k? → yes. B ut not many people know how to do it. N ovember 201 1 | S oftware A G - G et T her F aster | S lide 24 e
  25. 25. S o ho dos bpm re the tipping po w e ach int? N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 25 e e
  26. 26. The L aw o the F e : f w me av nscultivate exper and M ake sur they’r available and helpful! ts, e e o P rocess modelers - the business is processes. o process measurers - kpi’s, c&E , andon “wonks”. o S ervice-orchestrators - assembling solutions quickly. o T ool-M ongers - so no one gets hung up. o L ean-A gile managers - the quick path to capability. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 26 e e
  27. 27. The L aw o the F e : f w co cto nne rsconscript the connector H ave them networ s. king and socializing! o U tilize all the informal channels… o S elect the key C ommunities of importance. o F unctions or departments o K ey P roduct lines o I nvolve the most R espected, most-admired people. o F ind people who know what customers want. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 27 e e
  28. 28. The L aw o the F e : f w S ale e smnW ho’s selling B P m for you? O nce you connect to the r people and communities, someone must per ight suade them of bP M ’s superior ity. o T ranslate the message of the technologists and innovators into something the r of us under est stand. o D eliver passionate messages consistently. → L evel: create simple stories - omit distracting details. → S harpen: focus on what creates deeper meaning. → A ssimilate: set it into a frame of reference. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 28 e e
  29. 29. The stickine facto ss rm bpm abso te irre ake lu ly sistible - so pe ple ju hav to hav it! o st e e o C onnect emotionally - apply the K ano M odel. o M ake it M emorable - give it a better name! o M ake it F ashionable – modeling is sexy! o A doptable - M ake it easy to do and to have. o E quate it with success - personal success & advancement N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 29 e e
  30. 30. The po e o co x wr f nte tA pplying B PM in the right situ n and co x is far mre im rtant than atio nte t o poits fundamntal fe re and traits. e atu s o D on’t try to do it everywhere - J ust I n key places. o A lways equate B P M with success and happiness. o A pply B P M in high-profile, highly-visible domains. o U se B P M to positively affect your customers. o G enerate compelling, measurable business value. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 30 e e
  31. 31. A n e m isn’t the sam as m e change pide ic e anag d .→ you’re setting conditions and igniting a flash point.→ You’re infecting your audience in a small but critical way.→ You’re focused on highly localized movements and energies.→ T he setting and context is as important as the people.→ the timing of events is key to creating momentum.→ You’re rooting an idea into the culture - including artifacts N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 31 e e
  32. 32. ho are yo go to pu B PM o e the to w u ing sh vr p?L aw of the few: W ho will dr adoption. ive M avens - the E xperts, helper advisors, translator s, s. C onnectors - the networkers, communicators. S alesmen – to level, shar and assimilate the messages. penS tickiness F actor how you’ll make B P M I rr : esistible. M emorable, undeniable, sexy, fashionable, adoptable.P ower of C ontext: the way to M ake it local and incremental. key events, places, wins - with effective timing and impacts. N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 32 e e
  33. 33. S e yo o the o r side e u n the ! N ovember 201 1 | S oftwar A G - G et T her F aster | S lide 33 e e
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