Ottawa’s leading member-based economic development corporation
Our Vision The OCRI vision is for Ottawa to be recognized as one of the Top 10 innovative cities worldwide Who Do We Connect? Recognized as Ottawa’s #1 Networking Association With a growing base of over 700 member companies, OCRI brings more than 120,000 people, ideas and resources together
Better Leads. Richer Insights. Bridging the web analytics and CRM divide
Thursday May 12, 2011 11:45 a.m. - 1:30 p.m. The Marshes Golf Club
Speaker: Alex Langshur Founder and CEO of PublicInsite
Keynote Summary: It’s a fact: every sales oriented organization is wedded to their CRM system from the inside sales person right up to the CEO. But few of them really give much thought to their digital analytics (web, mobile, email, social) data. What if you could bridge the gap between CRM and web analytics to give front line sales people richer insights into leads and potentials? That’s the question that DragonWave, a leading provider of high-capacity packet microwave solutions for next-generation IP networks, sought to answer.