Norm Geddes- TAG Entrepreneurs "Rock Star" Presentation

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Norm Geddes- TAG Entrepreneurs "Rock Star" Presentation

  1. 1. Living Horizontal Norm Geddes Applied Systems Intelligence, Inc. Alpharetta, Georgia www.asinc.com
  2. 2. Associate Systems: a New Look at Human-Computer Interaction What the customer really wanted... a joint cognitive system with humans in charge and the computer actually helping. What the engineers so often build...
  3. 3. Cognitive Systems Perceive Decide Act • pattern-based • diagnosis • problem solving • prediction • goal setting • detect • combine • organize • assess • monitor • skill-based • procedural • exploratory situation plan execution and commitment external and internal state changes perturbations
  4. 4. copyright Applied Systems Intelligence, Inc. 2008 Symbolic Reasoning Domain Knowledge Knowledge Engines Message-based API PreAct® Libraries
  5. 5. IKE Development Tool copyright Applied Systems Intelligence, Inc. 2008
  6. 6. Integrated Intelligence Expert Knowledge + ASI’s Software and Services Intelligent Systems for complex operations = copyright Applied Systems Intelligence, Inc. 2008
  7. 7. It Chose Me…. ENHANCED SITUATIONAL AWARENESS BETTER DECISIONS PILOT VEHICLE INTERFACE SITUATION ASSESSMENT TACTICS PLANNER SYSTEM STATUS MISSION PLANNER PILOT'S ASSOCIATE IMPROVED COMBAT EFFECTIVENESS Pilot's Associate Concept
  8. 8. MISSION First, Money Later • Human Centered Intelligent Systems – Mission Critical – High Stakes Control - Physical Task Demand Command-CognitiveDemand Cognitive Performance Improved by Training and/or Cognitive Aiding Physical Task Performance Improved with Automation and/or Intelligent Control Region of High Total Operator Demand copyright Applied Systems Intelligence, Inc. 2008
  9. 9. Experiment with the Market • Archangel Cockpit Moving Map Display • eValue Supply Chain Collaboration System • Medical Practice Associate • Travel Site of the Future • Enterprise Risk Assessment System • Network Analyst copyright Applied Systems Intelligence, Inc. 2008
  10. 10. Persistence NASA LMAS Air Traffic Partnership FAA Next Gen Air Traffic System 1990 1995 2000 20102005
  11. 11. Don’t Get Choked by BIG Customers • Don’t lose the mission • Be willing to walk away from bad relationships copyright Applied Systems Intelligence, Inc. 2008
  12. 12. Building REAL Value • Find the PAIN • Fix it copyright Applied Systems Intelligence, Inc. 2008
  13. 13. Other Peoples’ Money • Be careful who you invite into the kitchen! • Are you sure you are better off for it? • Be prepared to clean up a mess
  14. 14. Embracing a Technology EcoSystem • NONE of our customers are in Georgia! • We reach out to the Georgia community • Will Georgia businesses embrace their OWN High Tech Pioneers?
  15. 15. Applied Systems Intelligence, Inc. Your Knowledge Connection The Future of Business is Intelligent www.asinc.com

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