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Be An Effective Follower on Twitter
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Be An Effective Follower on Twitter


Twitter is probably the largest networking room you'll ever encounter... so how do you figure out who to follow around the room? Get some tips on Twitter followers and followings in this useful Social …

Twitter is probably the largest networking room you'll ever encounter... so how do you figure out who to follow around the room? Get some tips on Twitter followers and followings in this useful Social Media Matters webinar.

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  • 1. BE AN EFFECTIVEFOLLOWER ONSocial Media Matters
  • 2. Connect on LinkedIn, andThe Alternative Board BLOG, &National Events page of TAB’s website.
  • 3. Twitter is 100 99% public.“Tweets” (updates made on Twitter) are limited to 140 characters (includingspaces).RT – ReTweet, or Share, a Tweet to your followers.@ - mentioning or directing a Tweet at another user.# - calling out a keyword or topic to make the Tweet more searchable.D - turn a Tweet into a Direct Message, which is private; can only be sent toa user who follows you.Twitter… a few basics.
  • 4. Is your Twitter name (“handle”) logical and easy to remember?Have you selected a decent background, or uploaded one of yourown?Do you have Profile and Header Images uploaded? Do theycompliment each other and promote visibility of your Profileinformation?Have you completed your profile bio? (160 characters)Twitter… how do you look?
  • 5. Your goal on Twitter is have RELEVANT FOLLOWERS… especiallyif they ReTweet, Mention, Favorite, or Click on your Tweets.In turn, your Twitter profile can FOLLOW other relevant Twitterusers.You can protect your TWEETS for specific followers to see.Include links in Tweets whenever possible – give your followerssomething to click on.Craft your Twitter profile to align with your other web presence(s):website design, logo, keyword or common name.Twitter… a few followers.
  • 6. “Brevity is the soul of wit… andTwitter.Twitter Takeaway:“
  • 7. Keep It Brief:Use “&” instead of “and”Use single spaces between sentences (yes, it’sOK).Use link-shrinkers:,, etc.Try to only use up to 120 characters for yourTweet; it makes ReTweeting easier for others.
  • 8. Following More vs. Following Less You may choose tofollow (almost) everyuser who followsyou*. You may choose tofollow only Twitterusers whose Tweetsyou wish to regularlysee.Follow More Twitter Users Follow Less Twitter UsersDo not follow“aggressively,” or youmay be flagged as aspammer. Take itslow.
  • 9. So who should I follow?Your CUSTOMERS.Your BUSINESS CONNECTIONS.Your COMPETITORS (or, instead, monitor them as a Keyword)PROFESSIONAL ORGANIZATIONS related to your business.BUSINESSES run by people you know, or people within yournetwork (Email contacts, or LinkedIn Connections)
  • 10. No matter if you’re following everyone or aselect few, Twitter Lists can help youorganize the masses.Twitter Lists
  • 11. Should I follow everyone whofollows me? Things to consider…Your Twitter Feed can become swamped withupdates by any active user you are following…whether their content is relevant to you or not.Unless you have protected your Tweets, you maywind up following a user who is irrelevantor, worse, unsavory to your brand.If you reserve your follows for certain users, youcan make it more complimentary or meaningful asa way of engaging.
  • 12. OK, why should I not followeveryone who follows me?Your “Following” list is public to anyone who visitsyour Twitter profile.Back to the compliment or meaning of “following;”it will mean more if you are selective insubscribing to Twitter users and their Tweets.Your goal in following others is to engage, notgarner huge numbers of followers who aremeaningless to your messaging. 
  • 13. •Do what works best for your brand.•Before your follow, check out the Twitterprofile: their timeline (Tweets), bio, and whothey are following.Who should you follow?
  • 14. “It’s not about how many followersyou can get; it’s about how manyrelevant followers you can get.Twitter Takeaway:“
  • 15. Is your Twitter handle in your emailsignature?Do you have your Twitter handle orlink on your website and/or blog?If you’re on LinkedIn, have youconnected your Twitter account?Twitter… final thoughts.
  • 16. Email Rmoore@TheAlternativeBoard.comQuestions?