This presentation was delivered to the members of the Sports Executives Association. To watch the video recording of this presentation visit http://t3connect.com/sportsexec
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull (Founder - T3 CONNECT Sports Marketing) presents real world examples of how sports events are leveraging social media by profiling the Grand Slam tennis tournaments (Australian Open, US Open, Wimbeldon and French Open)