Sports are inherently social. Almost everyone has an athlete, team or sport they support. And, fans love to share their opinions, both positive and critical, with friends, family, strangers at bars and around the water cooler with co-workers.
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.
Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull profiles how social media is impacting the sports industry. Trevor showcases case study examples that show how athletes, teams and leagues are leveraging these social tools in an attempt to create a deeper connection with their fans while attracting a new generation of sports fans and opening up new revenue opportunities.