The Impact of Social Media on the Sports Industry

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Sports are inherently social.  Almost everyone has an athlete, team or sport they support.  And, fans love to share their opinions, both positive and critical, with friends, family, strangers at bars and around the water cooler with co-workers.
Over the past few years, thousands of athletes, teams and leagues have embraced social networks like Facebook and Twitter to provide behind the scenes access and up-to-the minute info to eager sports fans across the globe.

Social media provides an unprecedented opportunity for athletes, teams and leagues to further connect with their fan base. And this connection is creating a tremendous opportunity for sponsors looking to ride the wave of influence these sports entities have over their fan base.
In this presentation, Trevor Turnbull profiles how social media is impacting the sports industry. Trevor showcases case study examples that show how athletes, teams and leagues are leveraging these social tools in an attempt to create a deeper connection with their fans while attracting a new generation of sports fans and opening up new revenue opportunities.

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The Impact of Social Media on the Sports Industry

  1. 1. www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
  2. 2. Nov 26, 2010 www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
  3. 3. T3 CONNECT is a passionate team of Sports Marketing Pros. We help Athletes, Teams & Sponsors influence, inspire and connect to their audience with measurable, integrated marketing solutions. Our unique approach combines traditional, emerging and social media to enhance existing sales & marketing efforts and generate new revenue opportunities. Trevor Turnbull trevor@t3connect.com @trevorturnbull @T3CONNECT www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
  4. 4. INFLUENCE | INSPIRE |CONNECT www.T3CONNECT.comFriday, November 26, 2010
  5. 5. INFLUENCE | INSPIRE |CONNECT Teasers, previews community, fan pics - Calstampeders Facebook - Outriders Regular Updates - Fans Stampeders.com Few selected Regular Updates, Messages - Calstampeders Twitter - 2-4 players - Exec Legend - Fans Outtakes, shorts, - Outriders Photos Teasers, previews fan vids community, fan pics Video News & Blogs Bios & Polls Other Text - Calstampeders Youtube - Fans Join group, comments Full feed All video - Calstampeders StampsConnect All photos Flickr - Fans Offline (TV, Radio, Print) & Gameday (Jumbotron, PA System) Calgary Stampeders Social Media Flow Chart www.T3CONNECT.comFriday, November 26, 2010
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  15. 15. INSPIRE www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
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  24. 24. ATHLETES www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
  25. 25. INFLUENCE | INSPIRE |CONNECT Chad Ochocinco - Cinncinati Bengals http://www.ochocinco.com www.T3CONNECT.comFriday, November 26, 2010
  26. 26. INFLUENCE | INSPIRE |CONNECT Chad Ochocinco - Cinncinati Bengals www.T3CONNECT.comFriday, November 26, 2010
  27. 27. INFLUENCE | INSPIRE |CONNECT Chad Ochocinco - Cinncinati Bengals www.T3CONNECT.comFriday, November 26, 2010
  28. 28. INFLUENCE | INSPIRE |CONNECT Chad Ochocinco - Cinncinati Bengals www.T3CONNECT.comFriday, November 26, 2010
  29. 29. INFLUENCE | INSPIRE |CONNECT Chad Ochocinco - Cinncinati Bengals www.T3CONNECT.comFriday, November 26, 2010
  30. 30. INFLUENCE | INSPIRE |CONNECT www.T3CONNECT.comFriday, November 26, 2010
  31. 31. INFLUENCE | INSPIRE |CONNECT Larry Fitzgerald - Arizona Cardinals www.T3CONNECT.comFriday, November 26, 2010
  32. 32. INFLUENCE | INSPIRE |CONNECT Larry Fitzgerald + http://www.youtube.com/watch?v=bqzD6f0Xwsk www.T3CONNECT.comFriday, November 26, 2010
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  34. 34. TEAMS & LEAGUES www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
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  36. 36. INFLUENCE | INSPIRE |CONNECT Social Media Night “I had an absolute blast and I know @imamike everyone else did too! Mark was so Hi @canadiancommish, great to meet you at #CFL HQ last night. Youve made me a CFL fan for life! great to chat with, and my first Argos @clickflickca experience ended with a bang - Im @CanadianCommish It was nice to meet and listen glad we could be the good luck charm to your direction of the @CFL Great work by your team! Thanks to @jaimestein #CFLtweet for the team. Thanks again, and let me @karimkanji know if theres anything else I can do to spread the word about what you guys Great time at @cfl offices & @torontoargos game. Thx to @jaimestein & @canadiancommish! #scto are doing.” – Erin Bury #cfltweet www.T3CONNECT.comFriday, November 26, 2010
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  38. 38. INFLUENCE | INSPIRE |CONNECT Twitter - Halloween Pumpkin www.T3CONNECT.comFriday, November 26, 2010
  39. 39. INFLUENCE | INSPIRE |CONNECT Twitter - Halloween Pumpkin www.T3CONNECT.comFriday, November 26, 2010
  40. 40. INFLUENCE | INSPIRE |CONNECT CFL Tweetup www.T3CONNECT.comFriday, November 26, 2010
  41. 41. INFLUENCE | INSPIRE |CONNECT NHL - History Will Be Made www.T3CONNECT.comFriday, November 26, 2010
  42. 42. INFLUENCE | INSPIRE |CONNECT NHL - History Will Be Made - Wayne Gretzky http://www.youtube.com/watch?v=VMVgbHa0Fd0 www.T3CONNECT.comFriday, November 26, 2010
  43. 43. INFLUENCE | INSPIRE |CONNECT NHL - History Will Be Made - Green Men http://www.youtube.com/watch?v=TEqQGuzTgfM www.T3CONNECT.comFriday, November 26, 2010
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  49. 49. INFLUENCE | INSPIRE |CONNECT Sportchek Night of Champions Hosted by Damon Allen www.T3CONNECT.comFriday, November 26, 2010
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  51. 51. INFLUENCE | INSPIRE |CONNECT Sportchek Night of Champions Hosted by Damon Allen Content Strategy • Content Calendar • Player Announcements • Event Announcements • Ticket Announcements www.T3CONNECT.comFriday, November 26, 2010
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  55. 55. INFLUENCE | INSPIRE |CONNECT Sportchek Night of Champions Hosted by Damon Allen Sponsor Recognition • Mention Sponsors • Link To Facebook Fan Pages • Cross Promotion • Added Value www.T3CONNECT.comFriday, November 26, 2010
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  63. 63. INFLUENCE | INSPIRE |CONNECT Contests FWIN a Jarome Iginla TSHIRTG C#-<,-%H-%34"%I8" %J .4,77,-%1,54%K#)8" !"#$"%&()%*(+,-"++%.#)/%0%1,-%2%3+4,)56 http://proplayers.ca 3%7"#)-%8)"%9,+,5%(+%#5%: )"/8,7";7<=>8?@,/+A)50>#7<#)B C"7A%D(AA)5%E,/+A)5%.#7<#)B Powered by T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010
  64. 64. T3 CONNECT is a passionate team of Sports Marketing Pros. We help Athletes, Teams & Sponsors influence, inspire and connect to their audience with measurable, integrated marketing solutions. Our unique approach combines traditional, emerging and social media to enhance existing sales & marketing efforts and generate new revenue opportunities. Trevor Turnbull trevor@t3connect.com @trevorturnbull @T3CONNECT www.T3CONNECT.com www.T3CONNECT.comFriday, November 26, 2010

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