The world is changing....

The world is changing....

More and more choices Source : Matt Dickman –the future of advertising

More and more advertising Source : google images

More and more Media

More and more access

Customer’s behaviour is changing....

Customer’s behaviour is changing....

Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

They can choose, skip, pause, search, find, ... TV viewers are more and more in control of their media consumption

“ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton

Rethinking Marketing

Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…

Rethinking Marketing Not only catch customer’s attention Source : Google image

Rethinking Marketing Source : Google image -> Need to create a multimedia environment where customers can meet and interact with the Brand. But also gather customer’s reactions and feedback to improve the offer & the brand perception.

-> Need to create a multimedia environment where customers can meet and interact with the Brand.

Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .

And launched the Interactive Digital Television... Source : Google image

What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW

Customizable TV interfaces NEW personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable

personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable

RTBF Source : Calibrate

RTBF Source : Calibrate

VTM “i Zone” Source : Paratel

VTM “i Watch” Source : Paratel

VTM “i Watch” Source : Paratel

VTM “i Watch” Source : Paratel

VTM “i Watch” Source : Paratel

VTM “i Zone” Source : Paratel

VTM “i Zone” Source : Paratel

Advertising in the “i Zone” Source : Paratel

RTL “i Zone” Source : Paratel

Advertising in the “i Zone” Source : Paratel

Nickelodeon VT4 Source : Calibrate

Sponsored interactive program on VT4 Source : Calibrate

Micropayment via IDTV subscription Viewers can pay their participation to a TV contest or voting program NEW

Participating TV via Red Button VTM “X-Factor” VTM “Mijn restaurant” VTM “Op zoek naar Maria” Source : Paratel

Participating TV via Red Button

Viewers can start advertiser’s short video content NEW Video on Demand

Viewers can start advertiser’s short video content

Source : Calibratel

Viewers can fill in - easier and faster- their coordinates in interactive forms NEW Customers contact Database

Viewers can fill in - easier and faster- their coordinates in interactive forms

Source : Paratel

Source : Paratel Mijn gegevens verzenden

Source : Paratel

Interactive viewers need to fill in Only Once their contact data via a simple form. Source : Google image

Interactive viewers

need to fill in

Only Once

their contact data

via a simple form.

To be continued …

So remember, please ... Interactive Digital TV allows you now to... design flexible, creative & customized TV interfaces interact with relevant TV viewers play “long form” advertising video on demand charge viewers for premium content ask engaged viewers’s to leave their coordinates and prolonge the conversation monitor the interactivity

Interactive Digital TV allows you now to...

design flexible, creative & customized TV interfaces

interact with relevant TV viewers

play “long form” advertising video on demand

charge viewers for premium content

ask engaged viewers’s to leave their coordinates and prolonge the conversation

monitor the interactivity

Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be