Press Red Now, An Interactive Conversation With Your Tv Viewers

1,421 views

Published on

how new technologies on IDTV can help advertisers and content providers to change TV viewers’s behaviours and persuade them to interact with them.

How to transform a passive lean back viewer into an active lean forward viewer.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,421
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
44
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Engagement & feedback
  • What are the new technologies or rather what new benefits (for the advertisier or content providers) can emerge from the new technologies on IDTV.
  • New interfaces developed by TV channels Quick menu on TV with “Channel Look & Feel” to access - IDTV catalog of TV programs on demand - Digital text information (improved Teletext) - Extended interactive TV Programs - ….. - Interactive advertising
  • Press Red Now, An Interactive Conversation With Your Tv Viewers

    1. 2. <ul><li>The world is changing.... </li></ul>
    2. 3. More and more choices Source : Matt Dickman –the future of advertising
    3. 4. More and more advertising Source : google images
    4. 5. More and more Media
    5. 6. More and more access
    6. 7. <ul><li>Customer’s behaviour is changing.... </li></ul>
    7. 9. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
    8. 10. They can choose, skip, pause, search, find, ... TV viewers are more and more in control of their media consumption
    9. 11. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton
    10. 12. Rethinking Marketing
    11. 13. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…
    12. 14. Rethinking Marketing Not only catch customer’s attention Source : Google image
    13. 15. Rethinking Marketing Source : Google image <ul><ul><li>-> Need to create a multimedia environment where customers can meet and interact with the Brand. </li></ul></ul>But also gather customer’s reactions and feedback to improve the offer & the brand perception.
    14. 16. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
    15. 17. And launched the Interactive Digital Television... Source : Google image
    16. 18. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW
    17. 19. Customizable TV interfaces NEW <ul><li>personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable </li></ul>
    18. 20. RTBF Source : Calibrate
    19. 21. RTBF Source : Calibrate
    20. 22. VTM “i Zone” Source : Paratel
    21. 23. VTM “i Watch” Source : Paratel
    22. 24. VTM “i Watch” Source : Paratel
    23. 25. VTM “i Watch” Source : Paratel
    24. 26. VTM “i Watch” Source : Paratel
    25. 27. VTM “i Zone” Source : Paratel
    26. 28. VTM “i Zone” Source : Paratel
    27. 29. Advertising in the “i Zone” Source : Paratel
    28. 30. RTL “i Zone” Source : Paratel
    29. 31. Advertising in the “i Zone” Source : Paratel
    30. 32. Nickelodeon VT4 Source : Calibrate
    31. 33. Sponsored interactive program on VT4 Source : Calibrate
    32. 34. Micropayment via IDTV subscription Viewers can pay their participation to a TV contest or voting program NEW
    33. 35. <ul><li>Participating TV via Red Button </li></ul>VTM “X-Factor” VTM “Mijn restaurant” VTM “Op zoek naar Maria” Source : Paratel
    34. 36. <ul><li>Viewers can start advertiser’s short video content </li></ul>NEW Video on Demand
    35. 37. Source : Calibratel
    36. 38. <ul><li>Viewers can fill in - easier and faster- their coordinates in interactive forms </li></ul>NEW Customers contact Database
    37. 39. Source : Paratel
    38. 40. Source : Paratel Mijn gegevens verzenden
    39. 43. Source : Paratel
    40. 44. <ul><li>Interactive viewers </li></ul><ul><li>need to fill in </li></ul><ul><li>Only Once </li></ul><ul><li>their contact data </li></ul><ul><li>via a simple form. </li></ul>Source : Google image
    41. 46. To be continued …
    42. 47. So remember, please ... <ul><li>Interactive Digital TV allows you now to... </li></ul><ul><li>design flexible, creative & customized TV interfaces </li></ul><ul><li>interact with relevant TV viewers </li></ul><ul><li>play “long form” advertising video on demand </li></ul><ul><li>charge viewers for premium content </li></ul><ul><li>ask engaged viewers’s to leave their coordinates and prolonge the conversation </li></ul><ul><li>monitor the interactivity </li></ul>
    43. 48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be

    ×