More products and services on the shelves More advertising everywhere More media More devices and ways to access those media.
Engagement & feedback
What are the new technologies or rather what new benefits (for the advertisier or content providers) can emerge from the new technologies on IDTV.
New interfaces developed by TV channels Quick menu on TV with “Channel Look & Feel” to access - IDTV catalog of TV programs on demand - Digital text information (improved Teletext) - Extended interactive TV Programs - ….. - Interactive advertising
Belgacom TV: An interactive conversation with TV viewers. Thierry Briers Marketing Manager Interactive Service IPTV