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Interactive Idtv In Belgium
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Interactive Idtv In Belgium

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new interactive benefits of IDTV in Belgium.

new interactive benefits of IDTV in Belgium.


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  • More products and services on the shelves More advertising everywhere More media More devices and ways to access those media.
  • Engagement & feedback
  • What are the new technologies or rather what new benefits (for the advertisier or content providers) can emerge from the new technologies on IDTV.
  • New interfaces developed by TV channels Quick menu on TV with “Channel Look & Feel” to access - IDTV catalog of TV programs on demand - Digital text information (improved Teletext) - Extended interactive TV Programs - ….. - Interactive advertising
  • Transcript

    • 1. Belgacom TV: An interactive conversation with TV viewers. Thierry Briers Marketing Manager Interactive Service IPTV
    • 2.
      • IPTV service provided by Belgacom since June 2005
        • 4th strategic pillar of
        • Belgacom Quadruple Play proposition
    • 3.  
    • 4.
      • - Between 70 & 90 channels in basic offer - up to 40 extra channels available in option
    • 5.
      • - Football “Jupiler Pro League” in exclusivity
    • 6.
      • - More than 700 movies in the VOD catalogue
    • 7.
      • - Thousands of broadcaster’s catch up programs, previews and archives
    • 8.
      • - More and more channels & movies in High Definition
    • 9.
      • - PVR, “pause live TV” and “instant rewind”
    • 10.
      • - Interactive services ”Press the red button...”
    • 11. Where are we today ?
      • 663.000 subscribers (e.o. Q 02 2009)
        • Representing almost 1.600.000 viewers (2.4 indiv /HH)
        • 220.000 new customers since last year
        • started 5 years ago with zero market share in a historically c able market.
      • 87% of the Belgian population is “covered” & may potentially become a Belgacom TV customer.
        • 80 % with High Definition
        • 90 % with 2 streams
    • 12. IDTV...with the i of interactive
    • 13.
      • The world is changing....
    • 14.
      • Customer’s behaviour is changing....
    • 15.  
    • 16. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
    • 17. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton
    • 18. Rethinking Marketing
    • 19. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…
    • 20. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
    • 21. And launched the Interactive Digital Television... Source : Google image
    • 22. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW
    • 23. Customizable TV interfaces NEW
      • personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable
    • 24. RTBF Source : Calibrate
    • 25. RTBF Source : Calibrate
    • 26. VTM “i Zone” Source : Paratel
    • 27. VTM “i Watch” Source : Paratel
    • 28. VTM “i Zone” Source : Paratel
    • 29. VTM “i Zone” Source : Paratel
    • 30. Advertising in the “i Zone” Source : Paratel
    • 31. RTL “i Zone” Source : Paratel
    • 32. Advertising in the “i Zone” Source : Paratel
    • 33. Nickelodeon VT4 Source : Calibrate
    • 34. Sponsored interactive program on VT4 Source : Calibrate
    • 35.
      • Viewers can start advertiser’s short video content
      NEW Video on Demand
    • 36. Source : Calibratel
    • 37.
      • Viewers can fill in - easier and faster- their coordinates in interactive forms
      NEW Customers contact Database
    • 38.  
    • 39. Source : Paratel
    • 40. Source : Paratel
    • 41.  
    • 42.  
    • 43.  
    • 44.
      • Interactive viewers
      • need to fill in
      • Only Once
      • their contact data
      • via a simple form.
      Source : Google image
    • 45.  
    • 46. To be continued …
    • 47. So remember, please ...
      • Interactive Digital TV allows you now to...
      • design flexible, creative & customized TV interfaces
      • interact with relevant TV viewers
      • play “long form” advertising video on demand
      • ask engaged viewers’s to leave their coordinates and prolonge the conversation
      • monitor the interactivity
    • 48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be