Interactive Idtv In Belgium
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  • More products and services on the shelves More advertising everywhere More media More devices and ways to access those media.
  • Engagement & feedback
  • What are the new technologies or rather what new benefits (for the advertisier or content providers) can emerge from the new technologies on IDTV.
  • New interfaces developed by TV channels Quick menu on TV with “Channel Look & Feel” to access - IDTV catalog of TV programs on demand - Digital text information (improved Teletext) - Extended interactive TV Programs - ….. - Interactive advertising

Transcript

  • 1. Belgacom TV: An interactive conversation with TV viewers. Thierry Briers Marketing Manager Interactive Service IPTV
  • 2.
    • IPTV service provided by Belgacom since June 2005
      • 4th strategic pillar of
      • Belgacom Quadruple Play proposition
  • 3.  
  • 4.
    • - Between 70 & 90 channels in basic offer - up to 40 extra channels available in option
  • 5.
    • - Football “Jupiler Pro League” in exclusivity
  • 6.
    • - More than 700 movies in the VOD catalogue
  • 7.
    • - Thousands of broadcaster’s catch up programs, previews and archives
  • 8.
    • - More and more channels & movies in High Definition
  • 9.
    • - PVR, “pause live TV” and “instant rewind”
  • 10.
    • - Interactive services ”Press the red button...”
  • 11. Where are we today ?
    • 663.000 subscribers (e.o. Q 02 2009)
      • Representing almost 1.600.000 viewers (2.4 indiv /HH)
      • 220.000 new customers since last year
      • started 5 years ago with zero market share in a historically c able market.
    • 87% of the Belgian population is “covered” & may potentially become a Belgacom TV customer.
      • 80 % with High Definition
      • 90 % with 2 streams
  • 12. IDTV...with the i of interactive
  • 13.
    • The world is changing....
  • 14.
    • Customer’s behaviour is changing....
  • 15.  
  • 16. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
  • 17. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton
  • 18. Rethinking Marketing
  • 19. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…
  • 20. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
  • 21. And launched the Interactive Digital Television... Source : Google image
  • 22. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW
  • 23. Customizable TV interfaces NEW
    • personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable
  • 24. RTBF Source : Calibrate
  • 25. RTBF Source : Calibrate
  • 26. VTM “i Zone” Source : Paratel
  • 27. VTM “i Watch” Source : Paratel
  • 28. VTM “i Zone” Source : Paratel
  • 29. VTM “i Zone” Source : Paratel
  • 30. Advertising in the “i Zone” Source : Paratel
  • 31. RTL “i Zone” Source : Paratel
  • 32. Advertising in the “i Zone” Source : Paratel
  • 33. Nickelodeon VT4 Source : Calibrate
  • 34. Sponsored interactive program on VT4 Source : Calibrate
  • 35.
    • Viewers can start advertiser’s short video content
    NEW Video on Demand
  • 36. Source : Calibratel
  • 37.
    • Viewers can fill in - easier and faster- their coordinates in interactive forms
    NEW Customers contact Database
  • 38.  
  • 39. Source : Paratel
  • 40. Source : Paratel
  • 41.  
  • 42.  
  • 43.  
  • 44.
    • Interactive viewers
    • need to fill in
    • Only Once
    • their contact data
    • via a simple form.
    Source : Google image
  • 45.  
  • 46. To be continued …
  • 47. So remember, please ...
    • Interactive Digital TV allows you now to...
    • design flexible, creative & customized TV interfaces
    • interact with relevant TV viewers
    • play “long form” advertising video on demand
    • ask engaged viewers’s to leave their coordinates and prolonge the conversation
    • monitor the interactivity
  • 48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be