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Interactive Storytelling: To hell with the facts! We need stories! (Florian Schmitt, Hi-ReS! London)
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Interactive Storytelling: To hell with the facts! We need stories! (Florian Schmitt, Hi-ReS! London)

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In this keynote, Florian Schmitt, executive creative director of SYZYGY Group’s Hi-ReS! studio and TEDx speaker, suggests that storytelling lies at the heart of great content marketing. Stories that …

In this keynote, Florian Schmitt, executive creative director of SYZYGY Group’s Hi-ReS! studio and TEDx speaker, suggests that storytelling lies at the heart of great content marketing. Stories that touch our soul, connect with our emotions and resonate with our lives. Every brand has a story to tell, listen to Florian to help find yours.

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  • 1. To hell with the facts! 
 We need stories! Florian Schmitt
  • 2. O N C E U P O N A T I M E …
  • 3. A L L S T O R I E S C A N B E D E S C R I B E D A S : A M A N G O E S O N A J O U R N E Y. A S T R A N G E R C O M E S T O T O W N .
  • 4. Who? A character in a zone of comfort But they want something They enter an unfamiliar situation Adapt to it Get what they wanted Pay a heavy price for it Then return to their familiar situation Having changed 1 You 2 Need 3 Go 4 Search 5 Find 6 Take 7 Return 8 Change 1 2 3 4 5 6 7 8
  • 5. Dog Happiness Iron Leaves Justice Control Confetti Kettle Cheek Playground Clown Corner Candle Hoover Soap + + 1 2 3 4 5 6 7 8
  • 6. M A K E M E C A R E . B E C A U S E Y O U C A R E .
  • 7. S O O N , E V E R Y O N E W I L L B E A D I R E C T O R . ! W E W I L L N E E D S O M E O N E T O L E A D A R E A L L I F E S O W E H A V E S O M E T H I N G T O M A K E A M O V I E A B O U T.
  • 8. F O R S A L E : B A B Y S H O E S , N E V E R W O R N .
  • 9. " T H E I N T E R N E T W A S N ' T D E S I G N E D F O R P E O P L E T O W A T C H T E L E V I S I O N . I K N O W B E C A U S E I D E S I G N E D I T. " ! L A R R Y R O B E R T S
  • 10. A U D I E N C E S L I K E T O W O R K - W E A R E B O R N P R O B L E M S O L V E R S .
  • 11. Project Title
  • 12. S O M E T I M E S Y O U D O N ’ T N E E D T O T A L K A B O U T T H E P R O T A G O N I S T T O T A L K A B O U T P R O T A G O N I S T.
  • 13. The greatest story ever told. Told in a new way. Noah
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  • 30. RESULTS ! Mammal Deck Completion Rate:             57%   Reptile Deck Completion Rate:             69%   Avian Deck Completion Rate:             70%
  • 31. Having launched the inaugural Swide, Dolce&Gabbana's online lifestyle magazine, in 2008, we launched a refreshed version in 2013. ! Having been able to learn from our insights, the new site had a bolder more contemporary look, was fully responsive and featured more interactive elements such as polls and advanced sharing and commenting. Swide
  • 32. P E O P L E L O V E T E L L I N G S T O R I E S . H E L P T H E M .
  • 33. U S E T E C H N O L O G Y T O E M P O W E R Y O U R S T O R Y. I F T H E I D E A I S T H E T E C H N O L O G Y , Y O U A R E S T A R T I N G A T T H E W R O N G P O I N T.
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  • 35. Insert Lamp north
  • 36. M A K E I T R E M A R K A B L E . M A K E M E C A R E . M A K E M E S U B M I T T O W O N D E R .
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  • 38. T H E E N D .
  • 39. * Handsome information - Radical entertainment Systems! * Hi-ReS! London 8-9 Rivington Place London EC2A 3BA +44 20 7729 3090 Hi-ReS! New York 37 Greenpoint Ave Suite E5F
 Brooklyn, NY 11222 +1 121 334 3544 Hi-ReS! Berlin Karl-Marx-Strasse 101
 12043 Berlin
 T. +49 49 30 20239521 All rights reserved © Hi-ReS! 2014 LONDON / NEW YORK / BERLIN / Ne w Yo rK!
  • 40. Sign up for our Content Marketing Newsletter 
 and receive the latest news for Digital Innovation Day 2015: www.syzygy.net/newsletter