F-Commerce & The Rise of the SOLOMO Consumer

F-COMMERCE& THE RISE OF THESOLOMOCONSUMERFRI, 28. OCTOBER 2011DR. PAUL MARSDENSYZYGYHTTP://SYZYGY.NETHTTP://SOCIALCOMMERCETODAY.COM

Torstraße 74 10119 BerlinTHE FUTURE OF SOCIAL SHOPPING IS IN BERLIN

THE EVOLUTION OF INTELLIGENCE

DARWINIAN INTELLIGENCE

DARWINIAN INTELLIGENCEINDIVIDUAL INTELLIGENCE

INDIVIDUAL INTELLIGENCE

SOCIAL INTELLIGENCE

“A WISE MAN LEARNS BY THE EXPERIENCE OF OTHERS; A FOOL, BY HIS OWN”

SOCIAL MEDIA - SOCIAL INTELLIGENCE ON STEROIDS

LOCATION-AWARE

AND MOBILE

SOCIALLOCALMOBILE A PERFECT STORM OF TECHNOLOGY

THE SOLOMO CONSUMER the new smart consumer who shops smart with social, location-aware mobile technologyAND A NEW BREED OF SUPER-SMART CONSUMER...

DIGITAL STRATEGY: HELPING SOLOMOS SHOP SMART

WHO IS THE SOLOMO CONSUMER???

USING FACEBOOK AS A LIVE LEARNING LAB

MIND THE PERCEPTION GAP zzzzz z

WHAT CONSUMERS WANT WHAT WE WANT WHAT BRANDS THINK WE WANT DEALS NEW PRODUCT INFO SHOPPING GENERAL INFO READ USER REVIEWS SHARE OPINION GENERAL INFO EXCLUSIVE INFO THE PERCEPTION GAP EXCLUSIVE INFO READ USER REVIEWS MIND zzzzz z NEW PRODUCT INFO SHARE OPINION FEEL CONNECTED CUSTOMER SERVICE CUSTOMER SERVICE SUBMIT PRODUCT IDEAS PARTICIPATE IN EVENTS BE PART OF A COMMUNITY FEEL CONNECTED PARTICIPATE IN EVENTS SUBMIT PRODUCT IDEAS SHOPPINGBE PART OF A COMMUNITY DEALS Source IBM (2011) From social media to Social CRM

F-COMMERCE: JUST A FAD?

CONVENIENCE STORES ON FACEBOOK? HMM...

POP-UP SHOPS ON FACEBOOK? YES!

POP-UP RETAIL: HARNESSING SOLOMO ADVOCACY

POP-UP RETAIL: A PROVEN MODEL

FACEBOOKPOP-UP SHOPCREATING VIRAL LOOPS WITH POP-UP SHOPS

ANATOMY OF A POP-UP SHOP QUICK & EASY TEMPORARY LIMITED RANGE PRODUCT LAUNCH FOR FANS ACTIVATES ADVOCACY

THE FUTURE OF SOCIAL SHOPPING IS... ...POP-UP SHOPS!

INSIGHTADVOCACY LOYALTYEXPERIENCE ROI

RISING TO THE SOLOMO CHALLENGE

IF NOWITZKI COULD DO IT, SO CAN WE

F-Commerce & The Rise of the SOLOMO Consumer

by SYZYGY Deutschland GmbH

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