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Inventory of Norwegian strategies, instruments and key players that actively develop an integrated ‘BLUE ECONOMY’ and to identify areas of cooperation, potential partners and strategies that The …

Inventory of Norwegian strategies, instruments and key players that actively develop an integrated ‘BLUE ECONOMY’ and to identify areas of cooperation, potential partners and strategies that The Netherlands could follow to connect.

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  • 1. JOINT DUTCH-NORWEGIANINNOVATION OPPORTUNITIES IN THEBY SYTSE YBEMA, SUSTAINOVATE ASSUPPORTED BY MARELIFE BIOMARINE INNOVATION NETWORKOslo, 05 Feb 2012Commissioned by the Dutch Ministry of Economic Affairs“Programma Internationale Agroketens”AssignmentInventory of Norwegian strategies, instruments and key players that actively develop an integrated ‘BLUE ECONOMY’ and to identify areas of coop-eration, potential partners and strategies that The Netherlands could follow to connect. More info at Sustainovate.com/norway-tradeB U S I N E S SO P P O R T U N I T Y S C A N- Public document-Måkeveien 20, 0139 Oslo • t e l e p h o n e: +47 91381317 • www.sustainovate.com
  • 2. Table of contentExisting coordinated bi-lateral activities 2Connecting to Norway’s blue ambitions is profitable 4..............................................................................................Norwegian approach to advance the marine sector is complementary 4......................................................................Norway is among the trendsetters by implementing ‘BLUE ECONOMY INNOVATION’ 4......................................................................Refinement of Norwegian marine products creates opportunities for foreign players 5......................................................................Norwegian investment in new energy is to involve aquaculture and fisheries players 52. Inventory of Norway’s instruments to boost the ‘BLUE ECONOMY’ 6.....................................................................................................................Public and private business development instruments 6...........................................................................................................................................................................Political instruments 73. Connection strategies for the Dutch marine industry to consider 12.............................................................................................................Overlapping top-sectors as potential areas for cooperation 12...........................................................................................................................Identification of suggested connection strategies 12.............................................................................................................................Suggested actions on ‘hot toppics’ by top-sector 13..........................................................................................................................................................................................................Cross-sector 13...............................................................................................................................................................................................Agrifood / Seafood 14............................................................................................................................................................................................Life Science & Health 15............................................................................................................................................................................................Marine environment 17.............................................................................................................................................................................................Maritime / high tech 18....................................................................................................................................................................Horticulture (and starting materials) 184. Quick scan of potential partners 20....................................................................................................................................................Most prominent scientific players 20........................................................................................................Innovative industry players developing cross-sector business 216. Finance options for collaborative actions 29........................................................................................................................................................European funding possibilities 29......................................................................................................................................................Norwegian funding possibilities 31..............................................................................................................................................................Dutch funding possibilities 34Sustainovate! Joined innovation opportunities in the BLUE ECONOMY1
  • 3. Existing coordinated bi-lateral activitiesStrong marine historiesNorway is demonstrating that it takes the development of its marine industries seriously because marine products(both living and fossil) form the backbone of Norways export revenues. Two reasons are given for Norway’s largescale and continuous investment in this industry:1) Norway is the worlds second largest exporter of seafood. Norwegian waters are seven times larger thanits land surface, and include some of the worlds richest fish stocks. In addition, Norway has a long coast-line that is very suitable for a globally growing interest in aquaculture production. 2) There is a high recognition by the Norwegian political & business society that oil & gas will run out in afew decades. For that reason the country is actively developing their secondary marine industries. Even theoil & gas industry itself is investing in biofuels and seeking synergy with other blue sectors.For many centuries Norway, like The Netherlands, has focused strongly on shipping, fishing and seaborne trade. TheNetherlands is in the top 10 most important trading partners of Norway and Dutch companies have invested heavilyin the Norwegian industry among other in energy, offshore activities, oil and gas, retail and fish farming. In the scien-tific field Norway and The Netherlands are good collaborators but limited to projects.Joining forces on fisheries innovationIn recent years captains of the Norwegian marine industries (including top scientists) are joining forces when itcomes to major industry challenges. Calls for innovation are no longer limited to Norwegian players. This makes theindustry more transparent and accessible to Dutch producers and solution providers.The Royal State visit of the Dutch Queen Beatrix to Norway, early June 2010, had a focus on stronger collaborationbetween Norway and The Netherlands. The Norwegian bio-marine innovation network ‘MARELIFE’ was then invitedto learn more about the typical Norwegian innovation approach and to the give input to an ongoing discussion onthe development of a renewed Fisheries Innovation Platform (VIP) concept in the Netherlands. As a follow-up aDiner Pensant was organized by Doeke Faber, the President of the Product Board for Fish, a semi-governmentalorganization in which participate representatives of the entire seafood chain.The Dutch government has signaled a growing interest in teaming up with Norwegian enterprises in fisheries, bio-technology, aquaculture and seafood, mainly through branch organisations as ‘VisNed’ and ‘Vissersbond’, innova-tion teams as ‘Klankbordgroep Visserij Innovatie’ and ‘InnovatieNetwerk’ and other thematic activities.Going beyond fisheries: Blue EconomySince the Royal State visit, the former Dutch fisheries attaché and MARELIFE founder Øystein Lie have suggestedcoordinated efforts to improve Dutch-Norwegian collaboration additional marine sectors AQUACULTURE, BIOTECH,ALGAE and MARITIME by following 4 strategies:1. Optimizing PUBLIC FRAMEWORKS2. COMMERCIALIZATION & MARKETING3. BRANCH COLLABORATION & PROFESSIONAL NETWORKING4. R&D BASED INNOVATION PROJECTSSustainovate! Joined innovation opportunities in the BLUE ECONOMY2
  • 4. The exploratory character of this report makes it a starting point to further develop these 4 strategies. The informa-tion and leads in this document are a logic follow-up of bi-lateral efforts of the Dutch Ministry of Economic Affairsthrough its fisheries attaché.The following people have so far provided a dynamic foundation for moving this bi-lateral activity forward:NETHERLANDSReinder Schaap (Fisheries attaché)Jelle Landstra (InnovatieNetwerk)Gert Jan Kooij (Zeevisserijbedrijf Zeemeeuw B.V.)Cees van den Berg (Zeevisserijbedrijf Jan van denBerg en Zonen B.V.)Paul van der Heijden (Mature Development B.V.)Job Schipper (Hortimare B.V.)Rob Banning (W. van der Zwan & Zn. B.V.)Pieter Louwe van Slooten (ZeevisserijbedrijfOrion B.V.)Doeke Faber (Independent Consultant)Willem Brands (Zeevisserijbedrijf Brands enZonen B.V.)Rene Wijffels (Wageningen Universiteit)Erwin Houtzager (Phycom BV)Louwe de Boer & Jacob Kramer (Ekofish B.V.)Rik Breur & Eric Pieters (Micanti B.V.)Gijs van de Bent (Visserijnieuws)Philip ten Napel (De Olde & Ten Napel consul-tancy)NORWAYØystein Lie (MARELIFE)Lars Olav Lie (Liegruppen Fiskeri AS)Olav Rune Godø (Institute of Marine Research)Marit Valseth (Innovation Norway)Morten Jensen (Norway Seafoods Group AS)Pål Korneliussen (Intrafish Media)Johan Williams (Ministry of Fisheries and Coastal Affairs)Jartrud Steinsli (Ministry of Fisheries and Coastal Affairs)Stine Hammer (Ministry of Fisheries and Coastal Affairs)Jon Aulie (Norwegian Seafood Federation, MARELIFE)Paul Mydtling (Aquamedic AS, MARELIFE)Kevin Gallagher (Oslo Teknopol)Business Innovation captains ResearchSustainovate! Joined innovation opportunities in the BLUE ECONOMY3
  • 5. Connecting to Norway’s blue ambitions is profitableLarge Norwegian ambitions and associated investments and in addition a strong need for international competenceand markets are the reason for the Netherlands to take advantage and connect to the Norwegian ‘BLUE ECONOMY’strategy.Norwegian approach to advance the marine sector is complementaryIn contradiction to the Netherlands, innovation in Norway is played with a hands-on approach by key players in theindustry and rapidly catalyzed by the arrival of industry based networks and the influential public bodies of Norwe-gian Research Council and Innovation Norway.There is no doubt that both countries have a strong marine and maritime tradition and a contemporary position.Both Norway and The Netherlands understand and have the experience of collaborating across borders and sectorsand have the know how to exploit and multiply the marine resources in a sustainable way; They know that globalleadership can only be maintained through enforced efforts into R&D, innovation and optimization of public frame-works and industrial structures on a continuous basis. As Norway, the Netherlands is rapidly implementing new con-cepts of marine innovation.For example, where recently the strategic BLUEBOOK was presented to boost regional (coastal) development inNorway, the Netherlands is rolling out a similar concept called BLUEPORTS. Although the ambition seems similar,the approach is different: where the BLUEBOOK is describing roles that certain regions and keyplayers could oreven should play, some BLUEPORTS, although already in operation, seem to struggle with a lack of such strategicand concrete vision.In Norway it’s clearly the industry itself that defines hot-topics or main challenges to solve after which mini-seminarsof other type of national gathering is often the first concrete step forward. In recent years the Norwegian innovationclimate has developed from government driven to a strong cross-industry driven approach where it’s the industrycaptains that take responsibility for the BLUE ECONOMY and set the course. In the Netherlands this could be com-pared with a joined operation between players such as Unilever, Pelagic Freezertrawler Association, AHOLD,Wageningen UR, BLUEPORTS and branch organisations.Norway is among the trendsetters by implementing ‘BLUE ECONOMY INNOVATION’After having introduced the word ‘sustainability’ to the world by the Brundtland Commission now Norway, as a ma-rine country is rolling out a new integrated approach concerning its economic activities that involve its oceans:‘BLUE ECONOMY’.The idea behind BLUE ECONOMY is simple: Fisheries, aquaculture, shipping, biotechnology, offshore and energy alloperate in the same ecosystem and could benefit from joined forces such as considerable cost-saving opportuni-ties, new dynamics in technology development and reduction of risk of costly, unplanned and unnecessary restric-tions to operate in the marine environment.With the introduction of this integrated approach to the Norwegian marine industries, Norway created the first stepin a new field of cross-boundary collaboration that goes beyond the traditional trio ‘Energy, Shipping and Offshore’.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY4
  • 6. The so-called ‘BLUE ECONOMY’ covers the following traditional industries: Oil /Gas / Maritime, Seafood (fisheries-aquaculture), Bio-technology and bio-prospecting and Energy (wind-wave-hydro)Refinement of Norwegian marine products creates opportunities for foreign playersFortunately the harvest potential of the Norwegian seas are high and it should not come as a surprise that the Nor-wegian governments ambition for its seafood industry* is that Norway will be world leading nation in this field. Be-sides producing bulk seafood historically, Norways current goal is to create even greater value based on all theirmarine resources through bio-refinery and bio- technology. This ambition requires foreign input, solutions and mar-kets.Maintaining a healthy marine industry is vital for securing Norways future. Its most important future businesses arebased on living ocean resources either through fisheries, aquaculture, industrial ingredients or utilizing marine bio-logical compounds to a number of new purposes: medicine, new materials and more.The market pyramid reflects how thevarious product segments increaseits value from bottom to top, whereNorway’s main position is and whereit wants to be (Source: exploitation ofmarine living re- sources, global op-portunities for Norwegian expertise,2006).The broad spectrum approach is alsoone that the relatively new bio-marinenetwork MARELIFE pursues. Th net-work of powerful industrial and R&Dplayers facilitates collaboration be-tween partners in marine industries,including fisheries, aquaculture, ingredients and marine biotech, and now even in the oil and gas, and energy sec-tors. Though its members are dominated by industry players, MARELIFE has tight links with academia and remainsindependent. It has influence at parliamentary level, for instance in budgetary and strategic decisions affecting thedevelopment of the marine sector, and recently stepped in as peacemaker in a long-standing political debate aboutfish stocks. MARELIFE is cur- rently expanding its activities international and embraces foreign key players.* The term ‘Seafood industry’ is defined here as food, suppliers, knowledge, bio-economy and bio-technology.Norwegian investment in new energy is to involve aquaculture and fisheries playersWind, wave and tidal energy have recently been added to marine resources. This makes it vital for the energy sectorto engage on ocean sustainability issues with the other sectors of the ocean business community such as shipping,fisheries aquaculture and tourism.Realizing cross-fertilizing industries is expected to challenge and strengthen both business and innovation heavilysince marine industries have always operated exclusively. Norway would like to see its flagship industries to developSustainovate! Joined innovation opportunities in the BLUE ECONOMY5
  • 7. in harmony and cooperation that is based on the ultimate overall competence. Norway’s world-leading fisheries andpetroleum industries must therefore collaborate with Norway’s top level marine research.MARELIFE impression of the BLUE ECONOMY.2. Inventory of Norway’s instruments to boost the ‘BLUE ECONOMY’Public and private business development instrumentsMarine innovation in Norway is played with a hand-on approach with the arrival of industry based networks ofteninitiated and facilitated by the influential combination of Norwegian Research Council and Innovation Norway. It’s theindustry itself that defines hot-topics or main challenges to solve.Regional development clusters: Inspired by the theory ofclusters developed by Michael Porter, a team of research-ers under the leadership of Professor Torger Reve hasanalyzed 13 Norwegian knowledge hubs to address themain economic issue in Norway:“WHAT ARE WE DOING WHEN THE OIL RUNS OUT?”Seafood is one of the top three clusters in Norway, alongwith Oil & Gas and Maritime. All three clusters are backedby vital services in Oslo, including finance, law, ICT andother service industries.Probably the most relevant for Dutch collaborative actions is the Bio-marine cluster MARELIFE. MARELIFE wasestablished from the biotechnology cluster and is an independent science-based marine innovation network organ-ized on a membership basis. It is one of the few networks worldwide covering all three major industrial bio marinefields: aquaculture, fisheries and marine by-products. At the same time the network is truly cross sector, embracingleading international players and trend setters from industry, finance, public and private investors, universities and arange of science and technology organizations. Stakeholders range from manufacturing and solution providers, startups and venture companies to R&D organizations and public sector facilitators of innovation and commercialization.It has several Dutch members (see www.marelife.nl). MARELIFE has recently teamed up with Biomarine Convention,an international platform that brings together executive and CEOs from marine ingredients, marine cosmetics, ma-rine nutraceuticals, aquaculture, aquafeed, marine bio energy, pharmaceuticals and clean tech.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY6
  • 8. We b s i t e : h t t p : / / M A R E L I F E . o rgC ontact: Øystein Lie, General managerStorby Marin: an organization with the objective of improving the broad framework and growth of the bio-marineindustries. To strengthen marine value creation, the organisation is to promote increased interaction between publicand private sector and research institutions.The organisation is a result of the MARELIFE Storby project which has put regional competence together on an ag-gregated national level to advance the marine sector as a whole. It represents a new type of clustering in which eachmetropolitan region is thoroughly inventoried: research and industry go hand in hand with project owners, city coun-cils business plans and ambitions of the marine sector. Focusing on how Norway can communicate how to handlemajor marine issues:• Ocean resource management• Sustainable aquaculture• Seafood and human healthAssociation general manager Tanja Hoel (CEO Fisheries Forum West).We b s i t e : h t t p : / / w w w. M A R E L I F E . o rg / p ro j e c t s / M A R E L I F E - s t o r b y. h t m lResearch Council funds. Always requires a strong scientific component. 50% funding (EU rules), 95% single com-pany projects due to intellectual property rights. (Research Council collects funds by putting as levy on production &export).Norwegian Seafood Research Fund (FHF). A funding scheme for industrial research and development work withinfisheries and aquaculture, and is based on a levy of 0,3 percent on the net export value of fish and fish products.The funds shall be used for industrial innovation work for the benefit of all or part of the industry, and are distributedin the form of grants for research programmes and major projects.Norwegian Seafood Council. Public company owned by the Ministry of Fisheries and Coastal Affairs and is re-sponsible for joint marketing measures for fish and fish products at home and abroad. The Norwegian SeafoodCouncil has local representatives in important markets around the world (Sweden (Stockholm), Germany (Hamburg),France (Paris), Spain (Madrid), Portugal (Lisbon), Italy (Milan), Russia (Moscow), Brazil (Rio de Janeiro), Japan (To-kyo), Singapore, China (Beijing) and the USA (Boston); chief of each office has diplomatic status). Funds are col-lected on exports of seafood (0,75% on the net value).Political instrumentsNorway is tightly involved in EU policy, especially when it comes to the marine sector. The Norwegian governmentdoing everything possible to ensure a good coordination between EU and national strategies using ‘Innovation Nor-way’ and the ‘Norwegian Research Council’ as its main instruments.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY7
  • 9. International playing fieldIn its role as a coordination platform, JPI Oceans (Joint Programming Initiative for Healthy and Productive Seasand Oceans, Coordination of scientific research within EU Member States) will focus on making better and moreefficient use of national governmental research budgets, which represent 85% of the marine-maritime funding withinEurope. Main thinking: Stimulate interaction between operators in the oceans and try to build on existing tools andprogrammes in the EU framework. The platform is closely linked with HAV21, Norway’s national strategy plan in ma-rine knowledge and management. In the research field the JPI offers an opportunity for cooperation; NL couldstrengthen this link by setting up a bi-lateral platform.JPI was established in 2011 and is driven by governmental services and not by research institutes. JPI Oceans hasa high-level management board: 2 people of each member country (Belgium, Denmark, Finland, France, Germany,Iceland, Ireland, Italy, Lithuania, The Netherlands, Norway, Portugal, Romania, Spain, Sweden, Turkey and UnitedKingdom.) The European Commission is participating as a non-voting member of the Management Board. Norway,represented by the Norwegian Research Council, Ministry of Fisheries and Coastal Affairs (FKD), has taken the initia-tive to start & steer JPI Oceans and is also coordinating the process together with Spain and Belgium (financing asecretariat in Brussels for the first 2 years). A strategic advisory board with 17 representatives from research; indus-try and government is to provide neutral and independent advice and assistance to the Management Board.Key themes in JPI Oceans are European challenges that we face, but also the solutions that the oceans contain (e.g.transport, health, food, energy). Norway has established an interdepartmental working group which will now draw amore specific course to follow for how it involves its research, management and business into its marine strategy.The national HAV21 comprehensive approach to marine R&D spending in Norway would help prioritize spendingefforts in the right directions and help it select the best strategies in international cooperation, such as JPI Oceans.We b s i t e : h t t p : / / w w w. j p i - o c e a n s . e uBoth The Netherlands and Norways actively participate in EUREKA, the Europe-wide network for market-orientedindustrial innovation. EUREKA’s Eurostars Programme is the first European funding and support programme to bespecifically dedicated to research-performing SMEs. Eurostars stimulates them to lead international collaborativeresearch and innovation projects. The Eurostars mission is “To support innovation-performing entrepreneurs, byfunding their research activities, enabling them to compete internationally and become leaders in their sector.”http ://w w w.eurostars-eureka.euNational playing fieldNorway’s vision on marine resources: in the long term Norway will be the worlds leading seafood nation. ThereforeNorway invests in strategy development. In the past couple of years, the government has launched KLIMA21 focus-ing on climate, ENERGI21 for the energy sector, and most recently MARITIME21, an industry driven project for theshipping industry.National marine innovation strategy facilitated by ‘HAV21’ project that points to challenges and opportunities inthe marine sector. Last year the Norwegian Government launched HAV21, a project to develop the country’s firstcomprehensive national research and development strategy in marine knowledge and management of its valuablemarine resources and vast ocean areas.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY8
  • 10. The overall goal of HAV 21 is to deliver input to a more broad based and common strategy for marine research anddevelopment in four earmarked areas (fishing shipping, aquaculture and oil & gas in Norwegian waters). It will alsopoint out needs for new knowledge and technology development and help create a comprehensive mindset on ma-rine knowledge and technology efforts by bringing the public authorities, industry and research institutions closertogether. HAV21 collects input from the industry, the research community and the authorities on four main themes –management, aquaculture (including marine bio-technology and production of bio mass), fisheries, and food (includ-ing bio-based industries and bio-prospecting) – for a strategic report that will form the basis for recommendations tothe government’s seafood White Paper due in 2013 (see below), Norway’s engagement in international research co-operation, and other strategic work.HAV21 We b site: http://www.hav21.noMore info: http://www.nortrade.com/sectors/articles/norway-launches-national-rd-marine-strategy/White paper on maintaining Norwegian seafood competitiveness. This whitepaper (due 2013) is a strategicdocument that describes a what actions are needed to maintain Norways seafood industry competitiveness in thefuture. The whitepaper is 1) value chain oriented, 2) addressing new blue markets, 3), addressing research & innova-tion, will advise on how to attract more skilled (foreign) workers and how to interlink with HAV21 and JPI OCEANS.The document will be discussed by the Norwegian Parliament to create a broad political agreement on directionand approach. Not included are follow-ups in terms of budget allocation and launching new acts and regulations.C ontact: Stine Hammer, Ministry of Fisheries and Coastal AffairsIntegrated regional management plans for for example Barents Sea and seas offshore Løfoten Islands (2006).Existing research programmes will be used as tools in these areas (such as MAREANO and SEAPOP that will moni-tor sea bed conditions and the effects of human activities on the sea bed). North Sea regional management plan isunder construction.National strategy on biotechnology and bio-prospecting: how biotechnology and new marine elements can con-tribute to advance the blue sector (animal feeds, genetics, technical solutions etc.). Biotechnology is a rapidly grow-ing industry in Norway, partly because it’s core activities concentrate in the less populated northern Norway wherethe Government is rolling out its Northern Area Strategy. The strategy is being followed up with more than EUR 23million in annual allocations for research activities under the auspices of the Research Council of Norway. This in-cludes EUR 4.7 million for marine bioprospecting. In addition the Government intends to allocate a total of EUR 15million over the next three years for human biobanks and health data. This will support biotechnological researchand the effort to promote better health and enhance health care services.http ://w w w.forskningsradet.no/en/Newsarticle/First_national_strategy_for_biotechnology/1253970803092C ontact: Marit Valseth, Innovation Norway.A Public suggestion ‘blog’ launched by the Ministry of Fisheries and Coastal affairs where seafood stakeholderscan give their suggestions on how to further develop Norway’s seafood industry.http://sjomatmelding.regjeringen.no/. Not very active (27 suggestions in 8 months).C ontact: Jartrud Steinsli, Ministry of Fisheries and Coastal affairs.Norwegian Research Council. The Research Council is Norways official body for the development and implemen-tation of national research strategy. The Council is responsible for enhancing Norways knowledge base and forpromoting basic and applied research and innovation in order to help meet research needs within society. In 2012,Sustainovate! Joined innovation opportunities in the BLUE ECONOMY9
  • 11. The Research Council of Norways total budget amounts to 1 billion EURO. The Ministry of Education and Researchand the Ministry of Trade and Industry are the most important contributors to the budget of the Research Council ofNorway.• The Research Council serves as an advisory body on research policy issues, identifies research needs andrecommends national priorities.• Through the establishment and implementation of targeted funding schemes the Research Council facili-tates the translation of national research policy objectives into action.• The Research Council serves as a meeting place for researchers, funders and users of research findings, aswell as for the different sectors and subject fields that are affiliated with the world of research.We b s i t e : h t t p : / / w w w. f o r s k n i n g s r a d e t . n oThe following relevant programmes are described at the website of the Norwegian Research Council:BIONAER - Sustainable Growth in food and bio-based industries. The BIONÆR programme will promote researchand innovation that enhances value creation in Norway’s bio-based industries. The overall thematic area of the pro-gramme encompasses agriculture, forestry and nature-based value chains as well as seafood and marine biomass,from the time raw materials are taken out of the sea until they reach the consumer. New areas of focus under theprogramme are primarily linked to the concept of the bioeconomy and to achieving closed-loop systems.BIOTEK2021 - Biotechnology for adding value. The BIOTEK2021 programme has been established as part of theimplementation of the national strategy for biotechnology. The strategy identifies biotechnology as a key element inthe development of the agricultural, marine, industrial and health sectors.HAVBRUK - Aquaculture – A growing Industry. One of seven programmes under the Research Council’s Large-scaleProgramme initiative. The primary objective of the programme is to acquire knowledge to achieve economically,environmentally and socially sustainable growth in Norwegian aquaculture.HAVKYST - Seas and coasts. The principal objective of the Programme is to encourage creative marine environ-mental research of high international quality. A broad understanding of our marine environment form a basis forlong-term management of the marine ecosystems and their resources The Programme will bring about basic com-petence development in order to strengthen the integrated understanding of the structure, function and species di-versity of the ecosystem. The main aims of the Programme are:• to reinforce Norway’s position as a leading nation in marine ecosystem related research.• to be a central contributor to the process of generating more knowledge of the marine environment.• to provide a research-based foundation for long-term integrated management and a basis for wealth creationbased on marine resources.MAROFF - Maritime Activities and Offshore Operations. The new MAROFF started in 2010 and has a duration of 10years until 2019. MAROFF will help realize the Governments maritime strategy for the promotion of innovation andenvironmental value creation in the maritime industries. The program will contribute to maritime companies and re-search institutions development of their knowledge advantage, and supports projects that are oriented towards theresearch challenges that are necessary to achieve the three key innovation areas. The designated areas are chosenSustainovate! Joined innovation opportunities in the BLUE ECONOMY10
  • 12. because they both can give rise to new business opportunities for Norwegian players, besides that they largely buildon specialized expertise and experience that exists within the Norwegian maritime industry.• Environment• Advanced transport and logistics• Environment-friendly demanding maritime operations.MILJO2015 - Norwegian environmental research till 2015. The MILJO2015 programme - Norwegian EnvironmentalResearch Toward 2015 is a comprehensive, cross-disciplinary research programme designed to generate knowl-edge about key environmental questions and create a foundation for designating future policy. The structure of theMILJO2015 programme consists of one overarching research area: CROSSCUT, and four specific thematic areas:SOCIETY, LAND, WATER and POLLUTION.NORD - Research Councils High North strategy. Efforts to develop the Research Council of Norway’s Arctic andnorthern areas initiative began in 2005. It was shaped by factors of both national and international significance, suchas climate change and a growing demand for the natural resources found in and under the ocean. For instance, es-timates show that a quarter of the world’s undiscovered petroleum reserves are to be found in the Arctic areas.NORKLIMA - Climate change and consequences for Norway. The primary objective is to generate vital new knowl-edge as a basis for adaptive responses by human society. The main focus is on the climate system; climate trends inthe past, present and future; direct and indirect impacts of climate change on the natural environment and society.PETROMAKS - Support for petroleum R&D. With the introduction of PETROMAKS in 2004, the Norwegian govern-ment gave a signal that strong public support of petroleum innovation was necessary. With this backing, the Re-search Council of Norway has an annual budget in 2009 of 30 mill US dollars for petroleum innovation.POLARFORSKNING - Polar research. Several of the Research Council’s other programmes also deal with polar-related issues. The greatest polar focus is found under the Programme on Climate Change and Impacts in Norway(NORKLIMA), but polar research is also included in the portfolios of the Space Research Programme (ROM-FORSKNING), the Oceans and Coastal Areas Programme (HAVKYST), the Optimal Management of Petroleum Re-sources Programme (PETROMAKS), and the Norwegian Environmental Research Toward 2015 Programme (MIL-JO2015).RENERGI - Future clean energy systems. The objective of RENERGI is to develop knowledge and solutions as abasis for ensuring environment-friendly, economically efficient and effective management of the countrys energyresources, a highly reliable energy supply and internationally competitive industrial development.Innovation Norway is the Norwegian Governments most important instrument for innovation and development(including trade& investment) of Norwegian enterprises and industry. Innovation Norway is the Norwegian govern-ments official trade representative abroad. It’s represented in more than 30 countries worldwide and is closely affili-ated with the Norwegian embassies and consulates. In a joined operation with the Research Council it providesfunding for innovation (see the above programmes).http ://w w w.innovasjonnorge.no/Contact-us/Sustainovate! Joined innovation opportunities in the BLUE ECONOMY11
  • 13. 3. Connection strategies for the Dutch marine industry to considerOverlapping top-sectors as potential areas for cooperationNorway has defined 6 top-sectors that show a surprising overlap with the 9 Dutch top-sectors.Like The Netherlands, Norway had defined nine top sectors but in 2011 Innovation Norway (being the NorwegianGovernments most important instrument for innovation and development of enterprises and industry) has reducedthe number of prioritized sectors from nine to six. Besides ICT, also “Culture” has been cancelled as a priority, and“Oil and Gas” has been merged with the “Maritime sector” into one priority. Below are the sectors in which theNetherlands and Norway excel globally and are a government priority. In bold the sectors that are directly relevant tothe BLUE ECONOMY.NORWAY THE NETHERLANDSSeafood Agri-FoodHealth Life Sciences & HealthEnvironment WaterOil / Gas / maritime High Tech Systems & MaterialsEnergy Energy (outside of scope)Tourism (outside of scope) Chemicals (outside of scope, biotech in Life Science)Horticulture (includes seaweed)Logistics (outside of scope)Creative Industry (not relevant)TOP SECTORS AS DEFINED BY THE GOVERNMENTS IN 2012. SOURCES : HTTP://WWW.TOP-SECTOREN.NL ANDHTTP://WWW.INNOVASJONNORGE.NO/Identification of suggested connection strategiesCooperation between Dutch and Norwegian stakeholders at different levels is commendable, but only if the coopera-tion at all levels starts from a single agreed point of departure.Based on ongoing collaboration initiatives we can state that the following connec-tion strategies require input on each of the following levels:I. Cooperation on INDUSTRY AND GOVERNMENT LEVEL for example byconnecting national framework, funding schemes, facilitating network or-ganisations or sector clusters. Stakeholders: So far, on Dutch side there is aclear interest in collaboration by InnovationNetwork and the Ministry of Eco-nomic affairs, on the Norwegian side The Norwegian Seafood Council, Inno-vation Norway and the Ministry of Fisheries and Coastal Affairs would be themain stakeholders.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY12
  • 14. II. Cooperation on BUSINESS COMMUNITY LEVEL that would typically include establishment and connectionof reference groups, project groups (consortia), setting up bi-lateral matchmaking, building financial frame-works, organizing mini-seminars around main industry challenges, (co-) organizing business conferences, net-working events etc.. Stakeholders: On the Dutch side there is an interest from the advisory board fisheriesinnovation (Klankbordgroep Visserij-innovatie), Masterplan Sustainable Fisheries (MDV), Maritime cluster andBluePorts. From Norwegian side there is an interest from MARELIFE bio-marine innovation network, the Indus-trial Biotech Network and the Maritime Network.III. Cooperation on PROJECT LEVEL (Public Private Partnerships). Initiation of innovation projects should takeplace from a central point. Such point could easily be the business communities mentioned above. Strongscientific players in the marine playing field that would be interested in teaming up with Dutch-Norwegian en-terprises are Wageningen University and Research center (WUR), The Netherlands Organisation for ScientificResearch (NWO), Deltares, TNO and NIOZ. Potential Norwegian counterparts or partners are described in ear-lier chapters. Actions to consider: Following up industry requests that come from the business networks de-scribed above: partnership identification, fund raising. Processes could be initiated and facilitated by Dutchand Norwegian Embassies incl. Dutch fisheries attaché and advisors/network; Norwegian and Dutch branchorganisations; Norwegian / Dutch business and innovation networks.Suggested actions on ‘hot toppics’ by top-sectorThe following focus areas are selected based on ongoing coordinated efforts (funding/projects) by the Dutch Ministryof Economic Affairs to strengthen bi-lateral collaboration between The Netherlands and Norway. The connectionstrategies that are suggested below have been initiated and are supported by the industry.Cross-sectorSetting up a business community for Innovation in the bio-marine industry with international focusTop-down coordinated action on government level to promote and facilitate Dutch innovation in the entire marineindustry on a national and international scale following the Norwegian success formula. This platform has the aim tofill the gap in international coordinated innovation and cross-sector collaboration, namely:• The ‘Klankbordgroep Visserij Innovatie’ is focussed on the fishing industry solely, which limits a search for partnersfor the typical cross-sector innovation projects that are needed.• Regional ‘Blueports’ are focussed on regional and national cross-sector cooperation, which limits internationalexchange of ideas, partners and project leads.Creating the environment for Dutch enterprises to either establish a new or join an existing bio-marine innovationplatform. It is suggested that a small committee be formed – consisting of a limited number of high level policy/strategy makers from Norway and The Netherlands, who will develop a long term industry plan for each top-sectorthat embraces the seafood industry. The plan should be approved by stakeholders (incl. governments) and actors ina half day seminar, where the plan will be presented and defended. Based on the strategic plan, projects and activi-ties will be developed and implemented and thus be consistent with the medium and long term objectives devel-oped in the plan.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY13
  • 15. Bottom-up actions on business community level: Most bottom-up efforts are found scattered throughout the Dutchindustry, many not knowing of each others existence and solely with the purpose to solve company-specific chal-lenges. To advance the BLUE ECONOMY as a whole, the private sector could typically work along 4 major tracks:1. Projects: Facilitating collaboration between members with emphasis on installing common research projects,addressing challenges and potentials too big to be handled by individual members2. Commercialization: Assisting in the commercialization of ideas and inventions, private/public finance included.This would be a typical task for an industry umbrella organisation.3. Financial framework/funds: Striving at optimizing and building frameworks for marine R&D and innovation4. Business events:• As an example the North Atlantic Seafood Forum (NASF) being the largest seafood conference in Europe.This conference took the first ideas on joint Dutch-Norwegian efforts to an international stage, facilitated byMARELIFE secretariat and several Dutch players. Around 30 representatives from Dutch enterprises activelyparticipated in the 2012 conference including Doeke Faber, Guus Pastoor, Ekofish Group, Royal Ahold, Ra-bobank, Rode vis, Pelagic Freezer Trawler Association and many more. The Dutch cutter sector is looking forinnovations that add value to fish products and reduction of costs and thinks it can find partners and ideasduring the NASF. Another focus area can be linked to the Masterplan Sustainable Fisheries (MDV) or Blue-ports.The objectives of this activity is twofold:1. Using a fast growing international platform for potential partners to attract and the North Sea fisheriesand aquaculture to showcase as powerful and innovative sector2. Active matchmaking with potential international partners in closed business- and innovation sessions.Important is: Early involvement of stakeholders, definition of focus areas for the Dutch marine industryand connection to Dutch innovation topics that can be integrated both in the main conference as inparallel sessions. The Netherlands could take the lead in parallel sessions and can contribute to topicsand speakers of the main conference in 2014. It’s important that individual industry players recognizeopportunities!Agrifood / SeafoodJoined branding strategies for sustainable North Sea seafoodRelevance/need: Despite rising global demand for fish, prices of Dutch fish remain far behind. Norway hasa much more sophisticated marketing system that is built around farmed fish (salmon) and more recentlyalso for wild caught fish (cod). So encouraging a more customer-focused niche marketing and logisticsaround Dutch seafood, based on Norwegian models used for cod and salmon is the aim for collaboration.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY14
  • 16. Salma brand Findus brand Sea Fraiche brandSuggested connection strategy: Norway has very high brand recognition for its seafood in major interna-tional markets such as the US. Exploratory Study to Norwegian marketing models applied by Aker sea-foods, Leroy and several brands of fresh fish such as ‘Salma’. Focus should be on product differentiation:freshness, convenience food, logistics, own distribution, marketing, cultural values etc. In return, Norwe-gian partners could explore potential markets in The Netherlands for typical Scandinavian seafood. Organ-izing targeted meeting at North Atlantic Seafood Forum where producers, consumers (retail) and potentialinvestors meet.Develop pilot for new fish feeds (algae) for aquaculture to support growing need for food.Relevance/need: Production potential of the oceans are underutilized at the same time that there is a greatneed for raw materials for livestock and fish farming but also for the pharmaceutical- and food industries.Food is becoming scarcer worldwide and aquaculture currently imposes a heavy pressure on wild fishstocks (wild fish to feed farmed fish). In both The Netherlands and Norway, a strong activity in the field ofextraction of valuable components from algae is well underway.Suggested connection strategy: A first Dutch-Norwegian al-gae business meeting was held in March 2012 where themain challenge was discussed: entering the aquaculture mar-ket on industrial scale (contact Sytse Ybema, Sustainovate).Several players from that meeting have indicated the need fora more concrete follow-up. Two existing Norwegian marketscans can form the next step in matchmaking with Dutchstakeholders. The Centre for Applied Biotechnology will re-port on micro algae strategies in Norway (contact Hans Kleivdal); this should give insight on possible fund-ing and collaboration opportunities with The Netherlands. Blue Bio has also produced a similar market scanfor (micro) algae business opportunities. This market analysis is based on a common interest from the Pro-ject “Industriell Bioteknologi” Innovation Norway (IN), the Association Storby Marin (The IN Secretariat forthe analysis in Norway), the Prosject Blå Bioteknik (Interreg KASK), NIC-Project Nordic Algae Network andMARELIFE. In dialogue with Dutch players such as WUR AlgaeParc and Phycom BV a follow-up businessmeeting can be arranged for example during one of the algae business seminars held in Scandinavia in2013.Life Science & HealthSustainovate! Joined innovation opportunities in the BLUE ECONOMY15
  • 17. Explore overlapping areas of interest betweenDutch InnovationNetwork project on seafood andhealth to Norwegian Bio-technology / bio-prospecting from marine ingredients.Opening doors to untapped potentials and meetingNorwegian needs for developing the growing population of elderly. As stated earlier in this memo, represen-tatives of the Norwegian Industrial Biotechnology Network have indicated that The Dutch biotech andchemical industry are extremely interesting to further develop the Norwegian marine biotechnology indus-try.Relevance/need: Functional food for the older generation seems to be a niche market where much compe-tence lies in Norway. It meets the demand in the Dutch fishing industry to increase the value of seafood. Agrowing number of elderly people increases the need for quality food and omega3 products. Norway in-vests heavily in solutions that should lead to reduce costs for the care of elderly.Suggested connection strategy: A first exploratory meeting and desks study to identify areas of possiblecollaboration, potential partners and available fundings for bi-lateral activities. This study should focus onfish, algae, krill and other parts of the marine ecosystem.Bi-lateral collaboration is believed to be essential on the long run and for practical reasons preferred overmultinational collaboration. A suggested second step could be a 3 to 5 year assignment of a ‘knowledgebroker’ or matchmaker that would be responsible for identification of national companies (database) andconnection of relevant stakeholders. NB: This would be a copy of the Norway - UK approach(http://www.indbiotech.no/british-norwegain-collaboration).Useful contacts: Marit Valseth from Innovation Norway, responsible for NO-UK collaboration is interested inexploring opportunities with NL. Biotechnology developments in northern Norway are lead by the Dutch-man Ernst-Jan Kloosterman as employee of ‘Biotech North’. He believes the fisheries attache’s activities inNorway are interesting to the entire Norwegian biotech branch.Facilitation of matchmaking between Norwegian and Dutch Industrial biotech networksRelevance/need: The Netherlands is extremely competent in vegeta-tive biotechnology whereas Norway has a focus on marine biotech-nology. Joining forces seems a logic step.Suggested connection strategy: A connection between the Norwegianand Dutch industrial biotechnology could be realized by copying theapproach that Norway is currently following with the UK.In that case the Dutch and Norwegian biotechnology networks willhave to physically meet and explore complementary expertise andindustry needs.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY16
  • 18. As a second step a one full-time-position to could be funded to participate in bi-lateral meetings, to moni-tor the playing field from the Dutch side (actors, regulations, innovation etc.) and to initiate and follow-upbusiness leads. Another investment from both governments could be the build and connection of nationaldatabases that contain most important biotech players in Norway and The Netherlands making it easier tocollaborate with foreign partners and participate in innovation and knowledge business developmentprojects.Marine environmentCross-sector collaboration in ecosystem monitoringRelevance/need: Given the expensive R&D costs in the ma-rine sector, there could be major savings from combiningresources on infrastructure such as vessels and satellites.Norway is ahead in such developments due to the often re-mote areas of fisheries and offshore activities.Suggested connection strategy: Identification of stakehold-ers, (potential) markets and ongoing activities in a low budgetdesk study. Joint stakeholder meeting to discuss concreteopportunities that are suggested in the desk study report.Useful contacts: Espen Johnsen and Olav Rune Godø from Bergen Marine Institute in Bergen;Ecosystem monitoring IT (oil drilling, and other activities)Relevance/need: Norway recognizes the marine sector as major market for its IT development. Norway iscurrently looking at opportunities to outsource to EU countries where it can get access to EU R&D budgets!With a rapidly changing marine environment caused by climate change and human impact the need forrobust and international monitoring systems is rapidly growing. Norway can be seen as world leader insuch technology development but The Netherlands differentiates from Norway by its leading industry insoftware development and data infrastructure (IT at sea): The Netherlands ranks among the top 10 world-wide markets in terms of application software products.Suggested connection strategy: Describing the major Norwegian challenges in ecosystem monitoring:Norwegian ambitions and demands for foreign IT expertise. Identification of current software suppliers forsuch mega projects (fisheries research, oil industry, government obligations, European projects etc.).Useful contacts: Bjarte Frøyland, Special advisor on Inward investment at The Oslo Region alliance; PeterThorner, Manager of the Wireless Future Program, Christopher Giertsen, vice president, business develop-ment at CMR.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY17
  • 19. Maritime / high techDeveloping multi-functional fishing vessel or ‘future’ fishing vesselRelevance/need: This is to broaden the economic base of themarine fisheries (EU fisheries policy limits the number of daysto about 200 per year). Learning from Norwegian develop-ments in this area (including bi-lateral cooperation with Swe-den, Iceland and Denmark). The new Fisheries Policy (CFP)has a strong focus on sustainability (less damage to ecosys-tems, efficient fishing techniques and use of vessels for non-fishing purposes). This requires a different type of fishing ves-sel and novel technologies. Both in Norway and the Nether-lands initiatives are being developed in public-private partner-ships (in The Netherlands Ekofish BV, Quotter BV, MDV etc.)Suggested connection strategy: A first Dutch-Norwegianbusiness meeting was held in March 2012 where the Dutchidea of a multipurpose fishing vessel was discussed withrepresentatives from Aker Seafoods, DNV, Rolls Royce andSTX shipbuilder. The Norwegian approach seems to differsignificantly from the Dutch approach. Therefore the Dutchinitiatives should remain in close communication with Nor-wegian stakeholders so that best practice developments arefollowed.Horticulture (and starting materials)Macro-algae (seaweed) production and integrated fish farming (including sea farms) to develop sus-tainable aquaculture and pioneer on this new food and energy source.Relevance/need: Rather unknown in the Dutch marine industrybut responsible for 25% of the world aquaculture biomass.Seaweed does not only purify the water around fish farms inopen sea, it also produces valuable protein and other com-pounds and gives a home to natural predators of sealice, thebiggest threat in the salmon industry. Norway with its well shel-tered fish farms could be a large potential market for integratedfarming.Suggested connection strategy: Starting a pilot project using current expertise from ‘Northseafarm founda-tion’ (Stichting Noordzeeboerderij) and Hortimare BV. The foundation is currently developing a test farm atsea that produces seaweed and combines this with other activities. Hortimare BV is the main supplier ofseaweedseed in this foundation and is currently collaborating with a Norwegian fish farmer on joined pro-duction.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY18
  • 20. Useful contacts: In the Netherlands: Job Schipper from Hortimare BV and Stichting Noordzeeboerderij,producer of seed, knowledge on seaweed farming and technology. In Norway: Fjord Forsk Sogn AS pro-vides R&D within the farming of marine species (fish and shellfish). It provides services within aquatic is-sues (environment, farming, sealice, etc). Salmon Group AS shows interest in testing integrated aquaculturewith Dutch seaweed know-how on large scale(http://salmongroup.no/aktuelt/2012/10/fra-solund-til-nederlandsk-storavis).Sustainovate! Joined innovation opportunities in the BLUE ECONOMY19
  • 21. 4. Quick scan of potential partnersMost prominent scientific playersThe following scientific players are involved in science-based innovation and can be linked to ongoing coordinatedactivities between the Netherlands and Norway.Institute for Marine Research (IMR) - Marine researchWith a staff of almost 700 the Institute of Marine Research is Norways largest center of marine science. Its maintask is to provide advice to Norwegian authorities on aquaculture and the ecosystems of the Barents Sea, the Nor-wegian Sea, the North Sea and the Norwegian coastal zone. For this reason, about 50% of its activities are financedby the Ministry of Fisheries and Coastal Affairs. IMR has signed a Memorandum Of Understanding (MoU) withWageningen IMARES from the Netherlands.Det Norske Veritas (DNV) - Research on improvement of business performanceAs independent foundation DNV is a global provider of services for managing risk, helping customers to safely andresponsibly improve their business performance. Its history goes back to 1864, when the foundation was estab-lished in Norway to inspect and evaluate the technical condition of Norwegian merchant vessels. Since then, its corecompetence has been to identify, assess, and advise on how to manage risk. One of the most important competitiveadvantages of DNV is its investment in research and innovation. Since 1954 DNV has had a dedicated research de-partment that has enhanced and developed services, rules and industry standards in multiple fields. Many of thetechnology solutions developed by DNV have helped define internationally recognized standards. Relevant project:DNV’s future fishing vessel concept, Fish_2015 : Catchy.SINTEF - Technical researchSINTEF is the largest independent research organisation in Scandinavia. The SINTEF Group is structured into sev-eral research institutes, which have been defined in terms of value chains and industrial market clusters. Relevant tothe BLUE ECONOMY:• SINTEF ICT• MARINTEK (Marine Technology Research Institute)• SINTEF Fishery and Aquaculture• SINTEF Energy Research (focus on finding solutions related to power production and conversion, transmis-sion / distribution and the end use of energy both onshore and offshore/subsea including bioenergy andtechnology for the food and nutrition industry.)• SINTEF Petroleum ResearchNIVA - Water (environmental) researchNIVA is Norway’s most prominent environmental research organisation committed to research, monitoring, assess-ment and studies on freshwater, coastal and marine environments in addition to environmental technology. In con-tradiction to IMR (see above) NIVA is not financially supported by the government. In case of for example an oil spill,Sustainovate! Joined innovation opportunities in the BLUE ECONOMY20
  • 22. IMR would get the task from the government to start investigating the area and potential threats to marine lifewhereas NIVA would typically be asked by commercial players to perform special seawater monitoring tasks.NOFIMA - Seafood researchNofima was established on January 1, 2008, and is Europe’s largest institute for applied research within the fields offisheries, aquaculture and food. Shareholding:• State (Ministry of Fisheries and Coastal Affairs): 56.8 %.• The Agricultural Food Research Foundation: 33.2 %.• Akvainvest Møre and Romsdal: 10.0 %.BIOFORSK - Horticulture researchAlso known as the Norwegian Institute for Agricultural and Environmental Research, Bioforsk conducts applied andspecifically targeted research linked to multifunctional agriculture and rural development, plant sciences, environ-mental protection and natural resource management. International collaboration is given high priority.Universities with marine programmes• Norwegian University of Life Sciences (Åss)• University of Bergen• University of Oslo• University of Stavanger (petroleum)• University of NordlandInnovative industry players developing cross-sector businessThe following industry players are involved in science-based innovation and can be linked to ongoing coordinatedactivities between the Netherlands and Norway.Oil & GasNorway’s hunger to learn from different industries and develop renewable energy projects has lead to a strong focuson bridging the gap between the bio-marine and petroleum industry. StatOil is working on concrete projects (fisher-ies, aquaculture and macro-algaeproduction) where the marine and offshore sectors can create totally new dynam-ics for innovation, technology development and smart sustainable solutions.Seafood (fisheries-aquaculture)• Fisheries: As a globally integrated pelagic fishery and seafood specialist, Austevoll Seafood ASA (Stocklisted) operates through subsidiaries and associated companies, fishing vessels with licensed quotas inthree of the world’s most important fishery countries - Norway, Chile and Peru. Main activities are in fishingfleet, fishmeal and oil plants, canning plants, frozen fish plants, salmon farming and sales. Pelagic trawlerssuch as Eros, Gardar, Brennholm, Christina E, and Libas are owned by trendsetting Norwegian fishingcompany that rents out their ships for a number of marine and maritime assignments such as environ-mental monitoring, offshore assistance, fisheries surveys etc. Driven by the recent economic recession andreduced fishing quota, new partnerships between commercial players and fishing vessel owners in Norwayhave emerged over the last few years. It quickly turned out that fishing vessels can perform at much lowerSustainovate! Joined innovation opportunities in the BLUE ECONOMY21
  • 23. costs (even up to 50%) than dedicated offshore and specialized research vessels; Norway Pelagic ASA is aproducer and exporter of pelagic fish, caught in the seas close to Norway. Total raw material processed ison annual basis about 50% of total landings of pelagic fish in Norway processed for human consumption.Norway Pelagic ASA is listed on the Oslo Stock Exchange; Fiskebåt or Fishing Vessel Owners Associationis a professional body and employers association for the Norwegian fishing fleet. About 90% of all fishingvessels over 27.5 meters are a member of the association. Since January 2012 Aker Seafoods was restruc-tured into two separate companies; Aker Seafoods ASA and Norway Seafoods Group AS. Aker Seafoods isnow a solely harvesting company and is the largest trawl company in Norway. Norway Seafoods Group is aprocessing and sales company.• Aquaculture: Norway hosts many fish farming companies but a few large one stand out: Marine HarvestASA, once founded by Unilever, produces Atlantic salmon, halibut and white fish. The group has a share ofbetween 25 and 30% of the global salmon and trout market, making it the worlds largest company in thesector. The company has an integrated value chain, with the company making its own broodstock in fresh-water, followed by growth and maturing in seawater, harvesting, manufacturing in processing plants anddistribution. Marine Harvest also owns a value added processing unit, which prepares and distributes arange of seafood products, and a number of smaller divisions; Lerøy Seafood Group is a leading exporterof seafood from Norway and is in business of meeting the demand for food and culinary experiences inNorway and internationally by supplying seafood products through selected distributors to producers, insti-tutional households and consumers. The Groups core activities are distribution, sale and marketing of sea-food, processing of seafood, production of salmon, trout and other species, as well as product develop-ment. The Group operates through subsidiaries in Norway, Sweden, France and Portugal and through anetwork of sales offices that ensure its presence in the most important markets; Cermaq ASA is a Norwe-gian fish farm and fish feed company. The company is owned 43.5% by the Government of Norway and islisted on Oslo Stock Exchange. With the brand name EWOS Cermaq produces fish feed in both Norway,Canada, United Kingdom, Chile and Vietnam.• Feed companies: Skretting is the world’s largest producer of feeds for farmed fish. Skretting is a whollyowned subsidiary of the Nutreco feed group, which is listed on the stock exchange in the Netherlands; TheBioMar group is one of the leading suppliers of high performance fish feed to the aquaculture industry. Itsmain business areas are feed for salmon and trout in Norway, the United Kingdom, and Chile, and feed fortrout, eel, sea-bass, and sea-bream in Continental Europe. Roughly one out of four farmed fish produced inEurope and Chile are fed with BioMar fish feed. Worldwide the BioMar Group supplies feed to around 60countries and to more than 25 different fish species. BioMar fish feed types cover the full life cycle of thefish including larvae feed, fry feed, smolt feed, grower feed, and brood stock feed; EWOS is a businessdivision of Cermaq ASA.Marine ingredients/ Bio-technology and Bio-prospecting (Marine ITP)Dozens of companies and institutions in Norway deal with marine ingredients one way or another. The NorwegianIndustrial Biotechnology Network (currently 36 members) is an answer from the government to create structure inthis labyrinth.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY22
  • 24. The Network aims to stimulate innovation and knowledge sharing in thearea of industrial biotechnology* and bio-refining. Its activities bringtogether academia and industry across research disciplines, industrysectors and geography.In February 2011, a Memorandum of Understanding was signed be-tween Innovation Norway and the Technology Strategy Board (TSB) inthe UK. This agreement intends to foster transnational collaborationbetween industries and research institutions in the area of industrialbiotechnology and bio-refining where the bi-lateral approach is pre-ferred over international collaboration.* Bio-technology is defined as the search for useful products derived from biological resources whereas bioprospecting describes the systematicsearch for and development of new sources of chemical compounds, genes, micro- and macro organisms, and other valuable products from nature.How Innovation Norway would like to facilitate Nor-wegian industrial BiotechFacilitated by the government Bi-lateral Multi-sector approachOther networks that focus on Marine ITP are:BioTech North is an emerging biotechnology cluster of enterprises and R&D organizations, which cooperateclosely with regional funding and development actors. As bioactive molecules and compounds from Arcticmarine resources form the basis of activities for the majority of the cluster members, BioTech North servesas a marine biotech cluster. The majority of BioTech North’s enterprises are active within life science appli-cations and markets. To date the cluster contains around 30 organizations from both the private and publicsector.Omegaland network objective is to develop the great potential of Omega-3 products. Through collabora-tion, innovation and commercialization, the industry situated on the north-western coast of Norway aims tostrengthen its position as world leader within processing of marine oils for human consumption and healthproducts.FHL Maring is a cluster for the bio-marine ingredient industry based production of by-products from thefishing industry. This is the raw material that is used both for feed production and specialized products thatapply in areas such as pharmaceuticals and cosmetics production.The Nordic Lipid Forum (1969) is a professional arena for people interested in lipids in the five Nordic coun-tries, Norway, Sweden, Finland, Denmark and Iceland. The forum should benefit both scientists and com-panies involved by having a common meeting place and a system for exchange of knowledge. Key pointsin the Nordic LipidForum activities are: • Organize a contact network for a Nordic collaboration in the lipid areaSustainovate! Joined innovation opportunities in the BLUE ECONOMY23
  • 25. • Promote applied research and technology for industrial application of lipids, fats and oils with aspecial focus on the Nordic raw materials such as fish and other marine oils, rapeseed,camelina and flaxseed oil.• Provide information network playground for Nordic and international meetings, job opportunities inacademia, research institutes and/or industry, etc.• Provide a forum for exchanging of ideas and information• Increase international visibility of Nordic research and industry in the lipid field.• To inspire talented employees to increase their competence in lipid science and developmentAker Bio-Marine ASA is an integrated biotechnology company – positioned to create value from krill har-vesting and processing. Aker Bio-Marine co-operates closely with CCAMLR and WWF to ensure sustain-able harvesting.Algae (micro-algae and seaweed)The main challenge regarding the marine sector is: Opening the aquaculture market for algae products. Algae areseen as the largest un-exploited biomass resource, which possess vast potential as resource for an array of differentapplications including ingredients for the food and feed industry.Micro algaeThe image below visualizes the micro algae playing field as suggested by key algae players in Norway. The BlueBioproject clearly focusses on commercializing scientific expertise.At the time of writing there are three desk studies commissioned on the potentials for using micro algae in a Norwe-gian bio-based economy:Illustration by Sus-Sustainovate! Joined innovation opportunities in the BLUE ECONOMY24
  • 26. - Microalgae, a market analysis carried out as part of the Interreg KASK IVA project: Blue Biotechnology forSustainable Innovations, “BlueBio”, January 2013.- ProAlgae, Industrial production of marine microalgae as a source of EPA and DHA rich raw material in fishfeed – Basis, knowledge status and possibilities. FHF project no. 900771 (expected publication in June 2013).- Joined Dutch-Norwegian Business opportunities in Micro algae and Nordic Aquaculture. Sustainovate AS,May 2013.Blue Bio commissioned this study to get a picture of the microalgae players for the Nordic countries. A brief analy-ses has been performed on how the Nordic countries best can capitalise on its strengths in the light of current andemerging opportunities for algal R&D, and in the context of international competition. Based on analyses, there are25 universities and R&Ds identified working on algal topics while only 7 companies are working on commercial algaeprojects in the Nordic countries. Despite the increasing demand for algae in the (shell)fish farming industry and theincreasing number of breeding initiatives it appears difficult to set up business that produces high quality algae onan industrial scale.The aquaculture sector recognises that algae play a potential important role, but neither party wants to becomeproblem owner or develop solutions for the entire sector. Thus, vital pilots that are needed for maturing this marketare being postponed. To attract funding, a significant number of the new companies that have been formed makeunrealistic claims about productivities and profits; this threatens the credibility of the field in general. Instead a longinnovative process is necessary to be able to scale up the algae production to meet the increasing demand for aq-uaculture biomass for many different purposes. It includes technical innovations to reduce costs and increase vol-umes significantly but it also concerns market uncertainties and commercialisation.There might be several reasons for the lack of commercialisation of this wealth of algal expertise in the Nordic Coun-tries:Although aquafeed companies are willing to explore including algae (components) into their aquafeed they often donot have the in-house competence to judge which technology or algae producing company is future proof. In thiscase neutral institutions such as the Norwegian ‘Lipid Forum’ or ‘Algae Network’ might take a guiding role.Another bottleneck in the Nordic countries put forward in the Blue Bio report is presented by the fact that research-ers often are still not too familiar with how to take brilliant ideas, inventions and developments furtherRecent Norwegian initiatives and contributions to open the market are the development of ‘Knowledge Networks’such as the Nordic Algae Network and Algae commercialisation efforts as in the EU funded project Blue Bio and theNord-Østron project. In addition, numerous conferences and workshops and other business meetings actively putthe algae topic high on the agenda.The main questions regarding opening the aquaculture feeds market for algae derived products are:• Which ingredients can be sourced from industrial micro-algae production?• Which barriers and challenges need to be resolved to secure market entry both technical and business-wise?• How to develop the market to algal ingredients?• What is needed to start commercial algae production for use in shellfish and fish farming• Who are potential investors in this field?• How to reduce delay due to registration and legislation? This route is costly ad time consuming.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY25
  • 27. See the report ‘Joined Dutch-Norwegian Business opportunities in Micro algae and Nordic Aquaculture’, Sustaino-vate AS.May 2013 for more detailed information and an overview of the playing field.Useful contacts:- Jon Aulie (MARELIFE innovation network)- Pål Myhre (Marine Design AS)- Hans Kleivdal (University of Bergen)Macro algaeNorway has rich coast with many opportunities and seaweed cultivation has the potential to become an importantcoastal industry in Norway. Nowadays 180 people are working in the seaweed industry. Around 45 persons harvestseaweed, either self-employed, working for a boat owner or processing company. Why is there no commercial culti-vation of macroalgae in Norway today, when harvesting of natural macroalgae resources constitute a well-functioning industry? The established algal industry is based on harvesting natural resources of seaweeds for theproduction of alginate, seaweed meal and extracts for use in food processing, pharmaceuticals and agriculture. Cul-tivation of seaweed opens several opportunities to produce food, fatty acids, plastics, medicine and bioenergy in asustainable and environmentally friendly way. To develop a functional industry for processing of seaweed products,a sustainable production of seaweed must be developed in addition to the harvesting of natural resources.Seaweed Energy Solutions AS (SES) is a pioneer in the development of cultivated seaweed as an alterna-tive energy source, the cornerstone of its technology being the patented Seaweed Carrier, a large purpose-built underwater structure for cultivating seaweed for mass production.Statoil has agreed to co-fund SES for ongoing technology development. The agreement includes plans fora large-scale demonstration project. SES is currently carrying out cultivation tests at various locations offthe coasts of Norway and Portugal with the support of Stolt Sea Farm, a leader in aquaculture, and Aq-ualine, a major global supplier of flexible aquaculture structures. It also has partnerships with a number ofscientific institutions in Norway and Portugal.http ://www.seaweedenergysolutions.comBioforsk and Salmongroup are Norwegian companies collaborating with the Dutch seaweed producer Hor-timare.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY26
  • 28. FMC biopolymer wants to see farm-ers increase productivity, produceseaweed in an environmentally sus-tainable manner and work safely.FMC has worked closely with farm-ers to boost their productivitythrough training in Best FarmingPractices, improved farming sys-tems, developing technology andsafety/health awareness. This hasled to a dramatic rise in productionand productivity. FMC biopolymerthat has an office in Norway. Image: Large scale seaweed production (source FMC biopolymer)Collaboration networks around micro- and macro algae have only emerged recently and Nordic countries make aneffort to join forces:Nordic Algae Network (DK, NO, SE, IS)This project is a network project with focus on a majority of industrial partners in dialogue with researchinstitutions. The network will increase the ability of the involved industries to evaluate their business oppor-tunities for production based on algae raw materials, and the network will strengthen the cooperation andsparring between the Nordic partners. In addition the newsletters and the website will give a large networkfor algae activities in the North Atlantic hemisphere including England, Scotland, Ireland, Faroe Island,Greenland and the east coast of Canada.Nord-Ostron project is a cooperation between Universitet i Gøteborg, Skjellsenteret i Danmark , NorwegianUniversity of Life Sciences and an oyster producer. Its task is to find a good way to produce micro-algae asfood for oyster larvae.Relevant Events:• ‘Alger 2012’ in Bodø, May the 23rd -24th 2012 (http://www.alger2012.no)Useful contacts:- Øystein Lie (MARELIFE innovation network)- Ole Jakob Sørdalen: former sector head of Energy and Environment at Innovation Norway.Marine renewable energy (wind-wave-hydro)SINTEF is by far the most important player when it comes to R&D and innovation in marine renewable energy. It op-erates in several energy sectors:Sustainovate! Joined innovation opportunities in the BLUE ECONOMY27
  • 29. Solar energy: Among important areas of utilization is drying agriculture/seafood productsWind power: The wind power industry has changed considerably in recentyears. The direction of development is towards larger wind turbines andlarger wind parks. The development of ever-larger wind turbines is likely tocontinue, and the biggest turbines and parks will be erected offshore. Thislarge scale development potentially creates opportunities for integratedfish farming/seaweed farming.Ocean energy: Not relevant yet for fisheries or aquaculture; factors likeimmature technology, large technological challenges and high costs meanthat no commercial ocean based power plant can compete with conven-tional power production without strong support. Other important short-comings are value chain functions, infrastructure, legislation and stan-dardization.An overview of markets and stakeholders can be found at http://www.renewableenergy.no. The purpose of this siteis to present a concise overview of the progress of technology, economy and market in relation to renewable energy.It will also present examples of Norwegian companies that deliver relevant technology.Useful contacts:- Bergny Dahl (Innovation Norway) : responsible for environmental technology programme (energy fromwaves, wind & biomass)- Ole Jakob Sørdalen: former sector head of Energy and Environment at Innovation Norway.Sustainovate! Joined innovation opportunities in the BLUE ECONOMY28
  • 30. 6. Finance options for collaborative actionsThe implementation of the integrated concept of BLUE ECONOMY in Norway gives Dutch enterprises easier accessto Norwegian industries and funding sources that come with this cross-sector concept. For example, a Norwegian oilcompany will be encouraged to obtain non-oil related EU funding to develop a pilot project with a Dutch seaweed-or fish farming company that looks for sustainable applications of their production.European funding possibilitiesThe European Union possesses four key funding opportunities to support BLUE ECONOMY innovation: the 7thFramework Programme for Research, Technological Development and Demonstration activities (FP7), the Competi-tiveness and Innovation Framework Programme (CIP), the Structural Funds (SF) and the European Fisheries Fund(EFF).SF - Structural FundsStructural Funds (SF) are the European Unions basic instruments for supporting social and economic developmentin EU member states. They account for over a third of the European Union budget. A good example is the Interreginitiative that is designed to strengthen economic and social cohesion throughout the European Union. Typicalprojects under INTERREG would be the formation of frameworks or BLUE ECONOMY stakeholder networks.http ://e c.e uropa.eu/regional_policy/cooperate/cooperation/crossborder/index_en.cfmFP7 - The Seventh Framework Programme (2007-2013) and Horizon 2020 (2014-2020)FP7 with a total budget of over €50 billion for the period 2007-2013 is the EU instrument specifically targeted atsupporting research and development. Norway can participate in FP7 programs on equal terms with EU memberstates.It provides funding to co-finance research, technological development and demonstration projects based on com-petitive calls and independent peer review of project proposals. It is important to underline that FP7 is not just forresearchers in research entities or the education sector. Across the range of activities supported by FP7, companiesmay also participate (see: http://cordis.europa.eu/fp7/sme_en.html). The Marie Curie Industry-Academia Partner-ships and Pathways (IAPP) scheme is specifically designed for commercial enterprises. Enterprises are also themain players in the European Technology Platforms (ETP - http://cordis.europa.eu/technology-platforms/home_en.html) and Joint Technology Initiatives (JTI - http://cordis.europa.eu/fp7/jtis/home_en.html ).Horizon 2020 is the name of the follow-up programme of FP7 (Framework Programme 7). It addresses the economiccrisis and people’s concern about the environment. The aim is to simplify and increase SME participation, whichopens up new possibilities for cross-sectoral collaborations and possible financing. The new programme for re-search and innovation will run from 2014 to 2020 with a total foreseen budget of € 80 billion. On 30 November 2011the European Commission released their proposal for this new programme. According to this document a budget ofSustainovate! Joined innovation opportunities in the BLUE ECONOMY29
  • 31. € 4,1 billion is earmarked for food security, sustainable agriculture, marine and maritime research and the bio- econ-omy.P ractical g uide: ftp://ftp.cordis.europa.eu/pub/fp7/docs/practical-guide-rev3_en.pdfCIP - The competativeness and innovation framework programme (2007-2013)The Competitiveness and Innovation Framework Programme (CIP) aims to encourage the competitiveness of Euro-pean enterprises. With small and medium-sized enterprises (SMEs) as its main target, the programme will supportinnovation activities (including eco-innovation), provide better access to finance and deliver business support serv-ices in the regions. It will encourage a better take-up and use of information and communications technologies (ICT)and help to develop the information society. It will also promote the increased use of renewable energies and energyefficiency. CIP will last from 2007 until 2013 and has a total budget of over €3.6 billion: €2 .170 million for Entrepre-neurship and Innovation Programme (EIP) (of which more than €1 100 million for financial instruments and €430 mil-lion for promoting eco-innovation). Calls for proposals: The IEE programme and the ICT-PSP programme allocatetheir funds mainly through calls for proposals.http ://e c.e uropa.eu/cipEFF - European Fisheries Fund (2007-2013)The European Fisheries Fund (EFF) aims to support the common fisheries policy. Although Norway cannot partici-pate in the EFF it can be partner of EU member state projects.Funding is available for all sectors of the industry – sea and inland fishing, aquaculture (the farming of fish, shellfishand aquatic plants), and processing and marketing of fisheries products. Particular attention is given to fishingcommunities most affected by recent changes in the industry. The EFF has a budget of €4.3 billion for 2007-2013. Inthis framework, a limited number of projects can include research and innovation.The Member States decide how to allocate the financial support between the priorities of the fund. Each MemberState creates a National Strategic Plan regarding the implementation of the EFF, presenting an overall strategic vi-sion and the medium term development policy of the fisheries and aquaculture sector. It also handles applications:http ://www.hetlnvloket.nl/onderwerpen/subsidie/dossiers/dossier/openstellingen-subsidiesApplicants should carefully read the instructions published in the National Administrations websites, fill the pre-scribed forms and present them and the requested accompanying documents within a set deadline to the NationalAuthorities of the Member State in which they are established.The EU-funding-guide provides a good overview of typical topics, principles and example projects that can befunded through the Fund.http ://cordis.europa.eu/eu-funding-guide/annex05_en.html# 01Sustainovate! Joined innovation opportunities in the BLUE ECONOMY30
  • 32. Norwegian funding possibilitiesThe Norwegian funding system is mainly made for funding companies registered in Norway. Applicants from abroadmust as a rule have a formal affiliation with a Norwegian institution to be eligible to seek Norwegian funding.The main public/private funding opportunity is the 1) The Norwegian Seafood Research Fund, a funding schemefor industrial research and development work within fisheries and aquaculture, and is based on a levy of 0,3 percenton all exported fish and fish products.The three main public actors are 2) Innovation Norway, the 3) Industrial Development Corporation of Norway(SIVA) and the 4) Research Council of Norway. Funding instruments provided by Innovation Norway seek to pro-mote industrial development that is profitable in both commercial and socio-economic terms. The focus is on entre-preneurial activities, growth in companies and innovation communities. SIVA’s instruments are designed to promoteindustry incubation and to create viable value-creating communities based on national and international infrastruc-ture for innovation. The Research Council’s innovation-oriented instruments are designed to realise the potential forvalue creation of R&D activities and to use research to promote innovation.There are also possibilities to get funding from the Counties  (along the coast line of Norway) – some of the countiesare doing coop very well with Innovation Norway and Research Council of Norway and SIVA, a few of the countiesmight improve their coop for optimal use of governmental money.The Norwegian Seafood Research Fund (FHF).The funds shall be used for industrial innovation for the benefit of all or part of the industry, and are distributed in theform of grants for research programmes and major projects. The fund is organized as special entity under the Minis-try of Fisheries and Coastal Affairs but financed 100% by the industry. It takes 0,3% duty on export and had 214MNOK (about 28 mill EUR) budget in 2012 .Strategic focus areas:• Sustainability• Documentation of health effects (human nutrition)• Use of total marine raw materials (bi-products)• Competitiveness and efficiency• Quality• Market research• Insight into framework• HSE (Health and Safety)Innovation NorwayIFU. In 2012, Innovation Norway invested over NOK 300 million (40M EUR) in new industrial and government re-search and development contracts (IFU/OFU). For Dutch -Norwegian business relations the so called ‘IFU’ programis relevant. Important priority areas are offshore oil and gas, environment, maritime business development, as well asmarine business development and energy. There is also a considerable focus on the health sector and other areasthat involve large-scale public procurementInnovation Norway offers this support program that makes grants available to Norwegian companies (especiallysmall and medium sized enterprises (SMEs)) that are developing new products or services for foreign (or other Nor-Sustainovate! Joined innovation opportunities in the BLUE ECONOMY31
  • 33. wegian companies). The support program may cover up to 60% of the development costs incurred by the Norwe-gian companies.The outcome of an IRD project may vary, but these results are typically:• A product or prototype as the first version of a unit that can either be marketed as a product in its ownright or as a component of a larger system.• Software for which there is an independent business idea and that can be marketed as a separate prod-uct or service.• A system integration, with significant new capabilities.• A new production process.The IRD program can support development projects from the pre-study phase up to and including the industrialprototype/pre-commercial phase. It may also include testing and monitoring of whether the prototype meets specifi-cations, including a 0-series production. This is in accordance with European Union (EU) regulations for research,development, and innovation.More info at ‘2012 Guideline for IRD cooperation’ available on the Innovation Norway website.Marine Value Creation Programme. With marine wealth creation program, we want to raise the competence of Nor-wegian seafood producers, and ensure that they deliver what customers want. The goal is to increase profitability forbusinesses and industry through market-business networks and supply of market expertise and strategic compe-tence.This program helps with:Grants for networking. Do you want to go into a committed relationship with other seafood businesses? Wegive grants to promising projects.Grants for market orientation. Planning a market-led development of seafood your company? We providegrants to projects that can give your company lasting competitive advantage.Courses - market expertise for Norwegian seafood industry. Norwegian seafood companies can increaseprofitability by better knowledge about the market. Interesting? Join our practical courses on strategy, mar-keting, branding and communications.Trainee - learn about the market, the market. Want to learn more about the market around the world so thatyou can help to improve profitability in your business? We offer young people in the seafood business astay of 4-12 months as a trainee in an international market.Build networks abroad FRAM Seafood Market. Will you sell seafood on the international market? We pro-vide strategic assistance and networking in multi-business program "FRAM Seafood Market".Aquaculture programme. Innovation Norway can help fund projects that are innovative and tailored to market needs.It also advises on marketization and internationalization. When it considers the projects, it emphasizes that the Nor-wegian applicant thinks holistically, and look the project location in the value chain.Projects of the following type are given priority:Sustainovate! Joined innovation opportunities in the BLUE ECONOMY32
  • 34. Salmon and trout“We give priority to projects that increase the products value through the supply chain, often by buildingbrand or product differentiation. We also fund good projects in areas such as sustainability and technol-ogy.”Cod and new marine species“Norway should be a custom provider of fresh Atlantic cod, given our great natural advantages in fisheriesas well as aquaculture and capture-based aquaculture. We are looking for projects with profit potential,with solid ownership, competence and equity. In projects involving aquaculture and capture-based aquac-ulture requires a substantial commitment from owners and substantiation of market relations and agree-ments.”Crustaceans and molluscs“Here we assume that the project is located in the regions with the best natural conditions, including withrespect to toxic algae. New reception will be evaluated against already established receiving structure.”SIVA - The Industrial Development Corporation of NorwayIs the governmental corporation and national instrument founded in 1968. SIVA aims to develop strong regional andlocal industrial clusters through ownership in infrastructure, investment and knowledge networks as well as innova-tion centres. The goal is improvement of national infrastructure for innovation. SIVA’s main objective is to contributeto the achievement of the Norwegian governments policy goals in remote areas, and within this framework contrib-utes to unleash innovation capability and increase wealth creation in all parts of the country. The enterprise is organ-ized in main areas Real Estate, Innovation, Industry and International.Research Council of Norway (RCN)The Research Council occupies a key position in the Norwegian research and innovation system as an advisorybody on research policy issues and a research funding agency. The Research Council seeks to promote researchand innovation in all types of enterprises that have R&D potential. Funding enterprises from abroad will only beavailable when these enterprises take part in joint R&D projects where the research component is purchased from aapproved Norwegian organisation.Under the SkatteFUNN scheme, business enterprises engaged in research and development activity ontheir own or in collaboration with others may apply for a tax deduction. The scheme is legal-right basedand regulated in the statutory framework, and is open to all branches of industry and all types of compa-nies - regardless of size. To be eligible for a tax deduction, business enterprises must be subject to taxationin Norway, although they do not have to be currently liable for taxation. SkatteFUNN not support operationsor investments.The project must be targeted and limited, so it is possible to distinguish the project from the companysnormal business; aim to generate new knowledge or new skills or use existing knowledge or skills in newways or areas, and the development of new or improved goods, services or production processes; benefitthe company and buy services from from a research institution that is pre-approved by Innovation Norwayand Research Council.More info: http://www.forskningsradet.no/en/Funding/SkatteFUNN/1210046496812?lang=enApply for funding: http://www.forskningsradet.no/en/Apply_for_funding/1138785830985Sustainovate! Joined innovation opportunities in the BLUE ECONOMY33
  • 35. Dutch funding possibilitiesThe information below is incomplete; the focus has been on mapping Norwegian funding options. The below men-tioned Dutch public bodies have (limited) financial resources available to initiate or facilitate collaboration with Nor-wegian counterparts although that does not belong to their core business. As soon as there is a Norwegian counter-part that expresses the need and willingness to co-finance such collaboration any of the Dutch public stakeholderscould fund a strategic business meeting.EFF - European Fisheries Fund (2007-2013)Two main innovation funds are currently in place that aim at strengthening the Dutch fisheries and aquaculture in-dustry.1. ‘Collectieve acties in de visketen’; Within these projects the fishing industry works together and inmany cases also include a social organization.2. ‘Innovatie in de visketen’; Projects should focus on the development and testing of innovative tech-niques of fishing and aquaculture more sustainable and economically more profitable.Innovation NetworkInnovation Network does not provide funding but it can facilitate in the development and implementation of ground-breaking ideas. This usually happens in the early stages of the development of an idea. For the implementation ofalready well developed ideas it would be more relevant to use innovation instruments of the Ministries of EconomicAffairs. When knowledge must be developed, Transforum Green could be an interesting partner.More info: http://innovatienetwerk.org/enInnovation CreditA scheme of the Ministry of Economic Affairs performed by NL Innovation. In 2012, the budget for the InnovationCredit was around EUR 95 million. Applications can be submitted throughout the year. They are assessed in order ofreceipt.The money is a risk loan, on which interest is calculated. The rate depends on the risk profile and is 4, 7 or 10%. Theloan is intended to finance promising innovative projects that lead to new products within a few years. This may re-late to the technical development of a new product or a project where a pilot study is required. With the InnovationCredit up to 35% for SMEs and 25% for non-SMEs of the development costs of a project (own labor, materials,subcontracting costs, patent costs) are funded to a maximum of 5 million euro. If the project fails in a technicalsense, the money provided can be waived. If the project succeeds then the loan including accrued interest is to berepaid within ten years.More info: http://www.agentschapnl.nl/programmas-regelingen/innovatiekredietSustainovate! Joined innovation opportunities in the BLUE ECONOMY34
  • 36. Programma Internationale Agroketens (PIA)A scheme A scheme of the Ministry of Economic Affairs performed by the fisheries or agricultural attaché. Limitedfunding is available for improving the competitiveness and innovativeness of Dutch agribusiness structurally by fur-ther expanding international, sustainable food supply chains (production and trade). A clear condition for gettingaccess to this funding is that the demand follows a certain pathway:Sustainovate! Joined innovation opportunities in the BLUE ECONOMY35