Your SlideShare is downloading. ×
0
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Who needs an iPad?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Who needs an iPad?

2,078

Published on

Paper presented by Tom Stewart at the Institute of Ergonomics and Human Factors Annual Conference 13th April 2011. Illustrated by video snippets of his young grandsons mastering the iPad, Tom reviews …

Paper presented by Tom Stewart at the Institute of Ergonomics and Human Factors Annual Conference 13th April 2011. Illustrated by video snippets of his young grandsons mastering the iPad, Tom reviews the experience of toddlers, silver surfers and himself living with the ipad for a year. Who needs one? Who knows but millions and millions of people clearly want this game changing device.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,078
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.   Who needs an iPad? Tom Stewart Executive Chairman, System Concepts
  • 2.  
  • 3. What is usability?
    • according to British Standard
    • BS EN ISO 9241-11, Guidance on Usability
    • a usable system or product is
    • Effective
    • Efficient in use of resources
    • Satisfying for users
  • 4. Out of the box, the iPad came with
    • Effectiveness – thousands of apps
    • Efficiency – lots of users familiar with multi-touch interface
    • Satisfaction – an Apple speciality.
  • 5. But who needs it? and is it a business tool?
    • Toddlers
    • Pensioners
    • and me
  • 6. Explore and Eat – two key business tasks for toddlers
  • 7. Effective - great apps for exploring Features only a child could find Old MacDonald had a … bulldozer
  • 8. Efficient – the naturalness of swipe
  • 9. Folders – no problem
  • 10. Satisfying - endless engagement
  • 11. Drawing is a great app
  • 12. Potential problems - dribble proof
  • 13. Auto rotate and American accents
  • 14. “ Not working bumpa”
  • 15.
    • great for sharing ...
    • even with Grannie
  • 16. ‘ silver surfers’ – main tasks
    • email (web)
    • photos (lots)
    • skype
  • 17. great mail client
  • 18. touch works well for photos
  • 19. accessibility as standard
  • 20. Not so good for…
    • Email unless you want to share
    • Skype video
    • Still need a computer
  • 21. Me – early adopter
    • Bought it for fun
    • Love sofa surfing
    • Makes the web even more accessible
    • Surprised by joy of email (gestures),
    • Unexpected use for meeting notes
  • 22.  
  • 23. potential frustrations
    • no print yet but not as big as deal as I thought
    • lack of removable storage – not actually noticed problem yet
    • bought wi-fi only – but largely ok
    • lack of inputs – bought adapters (not used them in earnest yet)
  • 24. who needs one?
    • Not the right question
    • Remember JF Kennedy and Black & Decker
  • 25. Ask not what the iPad can do for you, ask what you can do with an iPad
  • 26. Who needs an iPad? “ people need holes not drills”
  • 27. Or do they
    • visual slide me with drills
    • wants are not the same as needs and do change
    but I want drills!
  • 28. So who wants one?
    • iPad 15 million
    • iPad2? who knows

×