This month at Social Media London, our UK MD, Catriona Oldershaw, discussed how to use social listening to drive innovation.
The Social Web is the World’s Largest un-Focus Group. It encapsulates all the key challenges of big data (Volume, Velocity, Variety and Veracity). But within this chaotic mess of unsolicited, unstructured, prolific and real-time conversations lie nuggets of insight that can trigger huge innovations in marketing, product development, and customer service.
Catriona shared real-life examples of how brands are using insights gained from global social media monitoring to innovate in different ways – whether it’s using social conversations as the fuel for marketing creativity, concept testing new ideas, being a Fast Follower or coming up with completely new product lines or service offerings.
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