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Case Study: Microsoft and Lions Tour

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To humanize their brand and create a more personal connection with the British Public. Microsoft, specifically Microsoft UK, wanted to demonstrate their affinity with Britain and British Business via …

To humanize their brand and create a more personal connection with the British Public. Microsoft, specifically Microsoft UK, wanted to demonstrate their affinity with Britain and British Business via an association with a very British passion: Rugby!

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  • 1. CASE STUDY: MICROSOFT MICROSOFT USES SOCIAL LISTENING TO HUMANIZE BRAND AND INCREASE SHARE OF VOICE THE CHALLENGE: THE SOLUTION: THE RESULTS : "Fans loved the MSN, and our campaign microsites. It really helped to connect with fans and bring our communications alive."

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