01 The Identity Issue

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    01 The Identity Issue - Presentation Transcript

    1. 01 _ The identity issue “Each company or brand has its own identity - in the same way individuals do.”
    2. Synsation works with the understanding that brands are like people – they both have their ® own identity, and communication is the same as building personal relationships Following the first immediate visual impression01, there’s the message02. Then, if after initial contact03, a response is engaged in a successful way, lasting relationships04 will flourish. Synsation knows people and the process of building identities for brands and the elements ® required for successful communication. : 01 : 02 : 03 : 04 See me Hear me Touch me Feel me Look & Feel Tone of Voice First Contact Dedicated Client / Logo Slogan Relationship phone: +61 2 8021 3866
    3. web: synsation.biz
    4. Synsation is a design agency for ® visual communication and is based in Sydney. Working brand-wide or application specific, Synsation ® develops strong and effective design solutions for clients in both Europe and Australia. phone: +61 2 8021 3866
    5. : Logos : Reports & Identities & Brochures Creating a visual character for Defining visual communication message reinforcement across a wide range of collateral Corporate identity is not just about having a logo that looks good, With experience in all aspects of identity, print and promotion, but creating a strong, relevant representation which enhances product Synsation provides innovative solutions for corporate and/or ® and/or service perception and can be effortlessly incorporated across promotional material – be it a product brochure, Annual Report, a variety of applications. Synsation are branding specialists offering or DM campaign. A collaborative process ensures application- ® design solutions which make a difference and establish a platform specific messages are conveyed concisely, whilst maintaining for future branding. core brand values. - Logo - Annual Report - Corporate Identity - Brochure - Business Card - Prospectus - Stationery - Newsletter - Corporate Signage - Catalogue - Fleet - Flyer/Leaflet
    6. : Web : Miscellaneous Design Information resources generating Pro-active approach delivers unique and interest and impact distinctly different design solutions The Web is a constantly evolving communications channel and a Formal or informal; sophisticated or humorous - Synsation can create ® dynamic marketing tool allowing visitors to instantly respond – and develop design solutions that are both relevant and inspiring. emotionally or through direct contact – to a company’s core message. Working with clients to achieve a clear understanding of requirements Synsation designs brand-consistent websites which provide a is key; whilst unique solutions that best represent the brand and ® functional resource capable of accommodating a variety of communicate effectively to the market are part of the Synsation ® information that’s simple to navigate and is easily updated. creative process. Award Europrix - - Website - Packaging Quality Seal - CMS - Book Design - e-Newsletter - DM/Promotion - CD-Rom Presentation - Advertising Platinum Awar d - Intranet - Poster/Banners AUS Web Design Network - e-Banners - Exhibition Notification Macromedia Site of the day
    7. “Intercamp – After re-branding, European family holiday specialists now active in seven countries.” Old Logo New name and identity for an expanded presence Eurosporvac (Euro-Sport-Vacation), specialists in the family holiday market, re-branded with the name Intercamp and needed a new visual identity to reflect its expanding activities throughout Europe. Where a 100 page catalogue was once the main sales tool, Synsation developed a new website featuring online booking ® functionality, along with CMS, banners and other marketing tools. case: Re-Branding applications: Logo, Stationery, Catalogue, Website, CMS, E-Banners, Image-Library
    8. Old Website client: Intercamp Holidays industry: Travel/Leisure
    9. Special: Les Tropiques France Holland Belgium Luxembourg France Go Italy Spain Kroatia Go To: ................................................................................................. Campings Kids ................................................................................................. Campings Teenagers ................................................................................................. Select Top Campings
    10. “Traditional combines with modern and cultures meet in new dining destination.” read more online at: synsation.biz “La Summer boosts exposure of global brand.”
    11. client: RedDog Coffee Traders case: Brand Identity applications: Logo, Stationery, Signage, Sub-Label, Shirts, Calendar, Merchandise
    12. “BAN Synergies: Trading Gateway between Australia & South East ASIA.” read more online at: synsation.biz client: BAN Synergies applications: Logo, Stationery, Brochure, Website
    13. web: synsation.biz phone: +6 1 2 8 0 2 1 3 8 6 6 email: info@synsation.biz
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