01 _ The identity issue
“Each company or
brand has its own
identity - in the same
way individuals do.”
Synsation works with the understanding that brands are like people – they both have their
®
own identity, and communication is the same as building personal relationships
Following the first immediate visual impression01, there’s the message02. Then, if after initial
contact03, a response is engaged in a successful way, lasting relationships04 will flourish.
Synsation knows people and the process of building identities for brands and the elements
®
required for successful communication.
: 01 : 02 : 03 : 04
See me Hear me Touch me Feel me
Look & Feel Tone of Voice First Contact Dedicated Client /
Logo Slogan Relationship
phone:
+61 2 8021 3866
web:
synsation.biz
Synsation is a design agency for
®
visual communication and is based
in Sydney. Working brand-wide or
application specific, Synsation
®
develops strong and effective design
solutions for clients in both Europe
and Australia.
phone:
+61 2 8021 3866
: Logos : Reports
& Identities & Brochures
Creating a visual character for Defining visual communication
message reinforcement across a wide range of collateral
Corporate identity is not just about having a logo that looks good, With experience in all aspects of identity, print and promotion,
but creating a strong, relevant representation which enhances product Synsation provides innovative solutions for corporate and/or
®
and/or service perception and can be effortlessly incorporated across promotional material – be it a product brochure, Annual Report,
a variety of applications. Synsation are branding specialists offering or DM campaign. A collaborative process ensures application-
®
design solutions which make a difference and establish a platform specific messages are conveyed concisely, whilst maintaining
for future branding. core brand values.
- Logo - Annual Report
- Corporate Identity - Brochure
- Business Card - Prospectus
- Stationery - Newsletter
- Corporate Signage - Catalogue
- Fleet - Flyer/Leaflet
: Web : Miscellaneous
Design
Information resources generating Pro-active approach delivers unique and
interest and impact distinctly different design solutions
The Web is a constantly evolving communications channel and a Formal or informal; sophisticated or humorous - Synsation can create
®
dynamic marketing tool allowing visitors to instantly respond – and develop design solutions that are both relevant and inspiring.
emotionally or through direct contact – to a company’s core message. Working with clients to achieve a clear understanding of requirements
Synsation designs brand-consistent websites which provide a is key; whilst unique solutions that best represent the brand and
®
functional resource capable of accommodating a variety of communicate effectively to the market are part of the Synsation
®
information that’s simple to navigate and is easily updated. creative process.
Award
Europrix -
- Website - Packaging
Quality Seal
- CMS - Book Design
- e-Newsletter - DM/Promotion
- CD-Rom Presentation - Advertising
Platinum Awar
d
- Intranet - Poster/Banners
AUS
Web Design
Network
- e-Banners - Exhibition
Notification
Macromedia
Site of the day
“Intercamp – After re-branding,
European family holiday
specialists now active in seven
countries.”
Old Logo
New name and identity for an
expanded presence
Eurosporvac (Euro-Sport-Vacation), specialists in the family holiday
market, re-branded with the name Intercamp and needed a new
visual identity to reflect its expanding activities throughout Europe.
Where a 100 page catalogue was once the main sales tool,
Synsation developed a new website featuring online booking
®
functionality, along with CMS, banners and other marketing tools.
case:
Re-Branding
applications:
Logo, Stationery, Catalogue, Website, CMS, E-Banners, Image-Library
Old Website
client:
Intercamp Holidays
industry:
Travel/Leisure
Special:
Les Tropiques
France
Holland
Belgium
Luxembourg
France
Go
Italy
Spain
Kroatia
Go To:
.................................................................................................
Campings
Kids
.................................................................................................
Campings
Teenagers
.................................................................................................
Select
Top Campings
“Traditional combines
with modern and
cultures meet in new
dining destination.”
read more online at:
synsation.biz
“La Summer boosts
exposure of global
brand.”
“BAN Synergies:
Trading Gateway
between Australia
& South East ASIA.”
read more online at:
synsation.biz
client:
BAN Synergies
applications:
Logo, Stationery, Brochure, Website
Synsation® is a design agency for visual communica more
Synsation® is a design agency for visual communication and is based in Sydney. Working brand-wide or application specific, Synsation® develops strong and effective design solutions for clients in both Europe and Australia. less
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