Partnering with SAP book

“Partnering with SAP”
www.synomic.com/partnerbook

What our readers say
"Partnering with SAP is an excellent starting point for anybody in the software industry who wants to leverage the huge SAP ecosystem for their strategic growth plans and learn how to partner with SAP."
Franz Baljer / President of the International Association for SAP Partners (IA4SP) / www.ia4sp.com
"This book is a must read for those wanting to invest in a partnership with SAP. It not only provides a very good overview of the various partner programs but also provides guidelines on how to leverage them for your own benefit."
Paul Jozefak / Venture Capitalist at Neuhaus Partners and formerly at SAP Ventures / www.neuhauspartners.com
“Software companies basing their solutions and services on SAP must actively seek to understand their strategy, motives, programs and organization. Investment in such insight can provide huge returns as it enables the software companies to define win-win scenarios. This book is an excellent starting point for learning and understanding SAP as a potential ally.”
Hans Peter Bech / CEO and Founder of TBK Consult and the TBK Network / www.tbconsult.com

SAP coverage of software value chain
SupplySoftware
CustomizeandimplementSoftware
OperateSoftware
SupportSoftware
SAP Development
SAP Consulting
SAP Hosting
SAP Active
Global Support
Supply business
applications
Customize and
implement business
applications
Operate business
applications
Support business
applications
Supply Middleware
software
Customize and
implement
Middleware
software
Operate
Middleware
software
Support
Middleware
software
Supplybusiness
applications
Customize and
implement business
applications
Operate business
applications
Support business
applications
Supply Middleware
software
Customize and
implement
Middleware
software
Operate
Middleware
software
Support
Middleware
software

SAP partner coverage of the software value chain
SupplySoftware
Customize and implementSoftware
OperateSoftware
SupportSoftware
Software
Solution Providers
Services Partners
(System
Integrators)
BPO Partners
Supply business
applications
Customize and
implement business
applications
Operate business
applications
Support business
applications
Support Partners
& Technology
Partners
Technology
Partners
Supply Middleware
software
Customize and
implement
Middleware
software
Operate
Middleware
software
Support
Middleware
software
Supplybusiness
applications
Customize and
implement business
applications
Operate business
applications
Support business
applications
Supply Middleware
software
Customize and
implement
Middleware
software
Operate
Middleware
software
Support
Middleware
software

SAP Ecosystem
Standards
Bodies
SoftwarePartners
Customers
Suppliers
SAP
Funded
Companies
Acquisition
Targets
Products,
Assets or
Services
Payments

Software Companies in the SAP Ecosystem
Software
Partners
Refer to
SAP Software
Endorse
PartnerSoftware
Sell
Software
Customers
Suppliers
SAP
Resell
Software
License
Software
Funding
Assets
Funded
Companies
Acquisition
Targets
Products,
Assets or
Services
Payments

Products,
Assets or
Services
Payments
SAP ecosystem monetization example
Software
Partners
Revenue share
License fees
Service fees
Software
& Services
Customers
SAP
Software
& Services
License fees
Service fees

Partnership implications
Explained in book

The book in the press
Articlein SAP.info from 12/30/2008 "A Guide to the SAP Ecosystem"http://sap.info/en/experts/partners/081229_Partnering with SAP.html
Artikel in der SAP.info vom 30.12.2008 "Wegweiser ins SAP-Ecosystem" http://sap.info/de/experts/partners/081229_Partnering with SAP.html
Articlein Software IndustryProfessionals:"A must readbookfor ISVs: Partneringwith SAP" http://www.siprofessionals.org/members/forum/viewtopic.php?p=845#845

Order the 1st book on Partneringwith SAP
e.g. at
ISBN-13: 978-3-8370-6055-3

Author & Publisher: Synomic GmbH / Ralf Meyer
ISBN-13: 9783837060553
Disclaimer
SAP, R/3, mySAP, xApps, SAP NetWeaver, Duet, Business ByDesign, PartnerEdge, and other SAP products and services mentioned in this book as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
Other company or product names mentioned in this book are trademarks or registered trademarks of the respective owners. The information contained in this book serves informational purposes only. Synomic and the authors assume no responsibility for errors or omissions in this document and do not warrant the accuracy or completenessof any information, text, graphics, links, or other items. This book is provided without warranty of any kind, either express or implied.
Synomic and the authors shall have no liability for damages of any kind that may result from the use of this information. The authors also have no control over information that you may access through the use of via web links contained in these materials and do not endorse your use of Web pages, nor do they provide any warranty whatsoever relating to third-party web pages.
Copyright © 2008 Synomic GmbH
All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or Internet solution, without the prior written permission of the publisher.

Thank you for your attention !
Email to: partnerbook@synomic.com
Synomic GmbH
SAP Partner–Port
Altrottstrasse 31 69190 Walldorf
Germany

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Partnering with SAP book

by Synomic GmbH on Aug 31, 2009

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