sogood

™
HISTORY OF KFC
KFC began with Colonel Harland Sanders
He discovered his penchant for cooking when he was only
9 years ol...
HISTORY OF KFC

He reached celebrity status in 1952, when he decided to
franchise his famous Kentucky Fried Chicken recip...
HISTORY OF KFC
1890
It all began with the dream of one man, Colonel Harland D.
Sanders.
Born on 9 September 1890.
1896
At ...
HISTORY OF KFC
1939
At 50, the Colonel perfected his Original Recipe
chicken with his secret blend of 11 herbs and spices
...
THE OWNER
AND MANAGEMENT TEAM OF

•KFC or Kentucky Fried Chicken has been a wholly owned
subsidiary of Yum Brands since 20...
VISION AND MISSION
VISION:
To be leading integrated food services group
in ASEAN region delivering consistent
quality prod...
SLOGAN
 Restaurant Quality
 The main attributes for KFC restaurant excellence
are CHAMPS.
C - Cleanliness
H - Hospitality
A - A...
EMPLOYEE UNIFORMS
ORGANIZATION
CHART
TARGET MARKET
KID
TEEN

FAMILY
BUDGET CUSTOMER
PROMOTION
Promotion details: Get a 25% off the
KFC ala-carte Snack Plate any time of
the day after Breakfast hours!
Promot...
MENU OF

Colonel Burger
•Colonel Burger Meal
•Cheezy Wedges (R)

Zinger Burger
•Zinger Burger
•Cheezy Wedges (R)

Colonel ...
MENU OF

Snack Plate
•2 Pieces Chicken
•1 Bun
•Coleslaw (R)
•Whipped Potato (R)
RM 9.25

Dinner Plate
•3 Pieces Chicken
•1...
2 Piece Chicken

3 Piece Chicken

RM 7.20

RM 10.70

5 Piece Plate
(5 Pieces of Chicken)
RM 17.70

Thrift Plate
(9 Pieces ...
Pepsi / Mirinda Strawberry / 7up / 7up
Revive
RM 2.90 (Regular)
RM 3.40 (Large)
Ice Lemon Tea
RM 3.15 (Small)
RM 4.10 ...
LOCATION AND TELEPHONE NUMBER
Category
Address
Phone
Contact
Website
Operation
Hours
MondaySunday

Fast Food
No.52, Jalan ...
MAP OF
COMPARISON/FAST
FOOD ERSTAURANT

KFC

MCDONALDS

BURGER
KING

SPECIALIZES

FRIED CHICKEN

HAMBURGER

HAMBURGER

ESTABLISHM...
COMPARISON/FAST
FOOD ERSTAURANT

KFC

MCDONALDS

BURGER KING

WIFI

AVAILABLE

AVAILABLE

AVAILABLE

DRIVE-THRU

AVAILABLE...
http://www.mcdonalds.com.my/
http://www.burgerking.com.my/
http://www.kfc.com.my/main.php
THE END
THANK
YOU!
KFC PRESENTATION SLIDE
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KFC PRESENTATION SLIDE

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KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."

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KFC PRESENTATION SLIDE

  1. 1. sogood ™
  2. 2. HISTORY OF KFC KFC began with Colonel Harland Sanders He discovered his penchant for cooking when he was only 9 years old. founder of KFC.
  3. 3. HISTORY OF KFC He reached celebrity status in 1952, when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70's, that special recipe reached Malaysia. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. KFC is the largest fast-food chain in Malaysia and Brunei
  4. 4. HISTORY OF KFC 1890 It all began with the dream of one man, Colonel Harland D. Sanders. Born on 9 September 1890. 1896 At 6, after Dad passed away, the Colonel started cooking for his family, as Mom went to work. 1930s At AGE 40, The Colonel held many different jobs before he started cooking
  5. 5. HISTORY OF KFC 1939 At 50, the Colonel perfected his Original Recipe chicken with his secret blend of 11 herbs and spices 1950s Colonel Sanders travelled across U.S. and Canada by car, restaurant to restaurant, franchising his chicken business at age 65.
  6. 6. THE OWNER AND MANAGEMENT TEAM OF •KFC or Kentucky Fried Chicken has been a wholly owned subsidiary of Yum Brands since 2002. •Which also owns Pizza Hut and Taco Bell. Yum Brands is also the world largest restaurant company.
  7. 7. VISION AND MISSION VISION: To be leading integrated food services group in ASEAN region delivering consistent quality products and excellent customer focused MISSION: To maximize profitability, improve shareholder value and deliver sustainable growth year after year.
  8. 8. SLOGAN
  9. 9.  Restaurant Quality  The main attributes for KFC restaurant excellence are CHAMPS. C - Cleanliness H - Hospitality A - Accuracy M - Maintenance P - Product Quality S - Speed of Service
  10. 10. EMPLOYEE UNIFORMS
  11. 11. ORGANIZATION CHART
  12. 12. TARGET MARKET KID TEEN FAMILY BUDGET CUSTOMER
  13. 13. PROMOTION Promotion details: Get a 25% off the KFC ala-carte Snack Plate any time of the day after Breakfast hours! Promotion period: 8th January 2013 onwards, Every Tuesday ONLY during non-breakfast hours.
  14. 14. MENU OF Colonel Burger •Colonel Burger Meal •Cheezy Wedges (R) Zinger Burger •Zinger Burger •Cheezy Wedges (R) Colonel Chicken Rice Combo •1 Colonel Chicken Rice •2 Pieces Chicken •1 Chicken Meatball Soup RM 6.25 RM 8.70 RM 10.55
  15. 15. MENU OF Snack Plate •2 Pieces Chicken •1 Bun •Coleslaw (R) •Whipped Potato (R) RM 9.25 Dinner Plate •3 Pieces Chicken •1 Bun •Coleslaw (R) •Whipped Potato (R) RM 12.20 Toasted Twister •1 Toasted Twister •Cheezy Wedges (R) •1 (R) Carbonated Drink RM 10.95
  16. 16. 2 Piece Chicken 3 Piece Chicken RM 7.20 RM 10.70 5 Piece Plate (5 Pieces of Chicken) RM 17.70 Thrift Plate (9 Pieces of Chicken) RM 31.70 MENU OF Family Plate Bucket Barrel (12 Pieces of Chicken) (15 Pieces of Chicken) (21 Pieces of Chicken) RM 41.80 RM 51.70 RM 71.75
  17. 17. Pepsi / Mirinda Strawberry / 7up / 7up Revive RM 2.90 (Regular) RM 3.40 (Large) Ice Lemon Tea RM 3.15 (Small) RM 4.10 (Regular) RM 5.30 (Large) Orange / Blackcurrant Juice RM 3.40 (Small) RM 4.35 (Regular) RM 5.35 (Large) Ice Milo RM 3.30 (Small) RM 4.40 (Regular) Hot Milo RM 3.15 Nescafe Alta Rica RM 3.20 Tea RM 3.05 Teh Tarik Kaw RM 3.20 Mineral Water (600ml) RM 2.65
  18. 18. LOCATION AND TELEPHONE NUMBER Category Address Phone Contact Website Operation Hours MondaySunday Fast Food No.52, Jalan Larut 10050 Penang 604 2277 671 http://www.kfc.com.my 07:00:00 AM - 11:00:00 PM
  19. 19. MAP OF
  20. 20. COMPARISON/FAST FOOD ERSTAURANT KFC MCDONALDS BURGER KING SPECIALIZES FRIED CHICKEN HAMBURGER HAMBURGER ESTABLISHMENT 1890 1940 1953 AMOUNT OF OUTLET IN PENANG 37 19 3(Sunway Carnival, Gurney & Straits Quay) OUTLET IN MALAYSIA 500(and still counting) 200(and still counting) 22(and still counting) TOTAL OUTLETS 17000 34000 12400 COUNTRIES 115 119 73
  21. 21. COMPARISON/FAST FOOD ERSTAURANT KFC MCDONALDS BURGER KING WIFI AVAILABLE AVAILABLE AVAILABLE DRIVE-THRU AVAILABLE AVAILABLE AVAILABLE SERVICE DELIVERY SYSTEM AVAILABLE AVAILABLE AVAILABLE THEME (COLOURS) RED & WHITE RED & YELLOW BEIGE,DEEP RED & BLACK FIRST OULET IN M’SIA JALAN TUNKU ABDUL RAHMAN,KL JALAN BUKIT BINTANG,KL. PETALING JAYA,KL
  22. 22. http://www.mcdonalds.com.my/ http://www.burgerking.com.my/ http://www.kfc.com.my/main.php
  23. 23. THE END THANK YOU!
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