GSMA Connected Women
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According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores.
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GSMA Connected Women
- 1. GSMA Connected Women Mary Clark Chief Marketing Officer
- 2. Shopping Working Socializing Health Travel Mobile Consumer Revolution
- 3. The Potential of Mobile Context 5 90% of text messages read within 3 minutes Consumers check their mobile device times more mobile phones than PCs 90% of adult’s keep smartphones within arms length 150 times a day @syniverse #MAE14 Mobile Context - $44 billion market opportunity
- 4. Mobile Ecosystem Enables Personalization of the Consumer Experience Welcome to Barcelona, Ms. Smith. You car is awaiting your arrival at Aeroport Rental Cars. Please proceed directly to your car in aisle 5 space 33. Ms. Müller, thank you for shopping with Major Credit Card Services. Your credit card has been authorized for this purchase. Good afternoon, Senora Cruz. Welcome to NHS Clinic. Please view http://nhs.healthcar e.clinic.es to confirm your arrival and appointment with Dr. Sanchez.
- 5. Requirements for Secure Exchange of User Information or Mobile Interactions Between Operators & Third Parties Double opt-in with MNO and brand putting user security first Compliant with privacy requirements in many countries Confidential, real-time, anonymized actions as defined by the user’s preferences Subscriber identity and location information combined with policy rules and relevant opt-in preferences
- 6. Assuring Data Protection and Privacy Mobile Protection = Aggregator Role Data protection and data privacy are about trust Understanding the effect of opt-in and opt-out processes Compliance with regulatory requirements Enterprise use case MNO approves onboard process Enterprise campaign Consumer opt-in/out Ensure privacy; fraud protection MNO audit file, 3rd party opt-out
- 7. Is Change Required? Overcoming Cultural Paradigms Policies Around Positive Discrimination Role of Education
- 8. Mary Clark Chief Marketing Officer mary.clark@syniverse.com Thank You!
Editor's Notes
- By 2017, US mobile retail sales are estimated to reach $31 billion (Forrester, 2013) According to a new study from the Google Shopper Council, a group of shopper marketing experts, 84 percent of mobile shoppers use their phones to assist them in their shopping while in physical stores. (Google Shopper Council, May 2013) 55% of time spent by shoppers on retail websites is via Mobile (ComScore, September 2013) Consumers using a device during their shopping journey convert — meaning they make a purchase — at a rate 40 percent higher than those who do not use a device.(Deloitte, April 2014)
- Mobile insights: The average mobile consumer checks their device 150 times a day - KPCB Mary Meeker at the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013) 25% of international media and marketing executives see mobile as the most disruptive force in their industry. (Source: AdMedia Partners, 2013) 27% of companies worldwide planned to implement location-based marketing in 2013. (Source: Econsultancy, 2013) 76% of travelers carry smartphones - *SITA Enterprises using text messaging can successfully reach 95% of mobile users. *mobile marketer 44% of consumers find less than a quarter of the messages they receive of any value – Oxygen8 group 2013 SMS Marketing campaigns are opted out less than 5% of the time Coupons received via SMS are more likely to be redeemed and shared than mail coupons.
- Single opt-in/out process Enterprise managed service Approval by home operator Auditability of process by operator Operator can Opt-out a subscriber Ensures proper privacy management of subscribers Porting their service Terminating service Moving to new mobile device
- Overcoming cultural paradigms to encourage mobile usage for a range of services The role of education I n changing perceptions Using policy to reinforce positive discrimination