Video marketing

120 views

Published on

How to get most out of it.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
120
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Video marketing

  1. 1. Problem
  2. 2. We live in a time when getting the attention of consumers is a major challenge.
  3. 3. We live in a time when getting the attention of consumers is a major challenge. Customers have so much choices when it comes to how they spend their time.
  4. 4. We live in a time when getting the attention of consumers is a major challenge. They can control what they see online. Customers have so much choices when it comes to how they spend their time.
  5. 5. Solution
  6. 6. If you want to get results in today’s marketplace, you have to use innovative modern solutions which is VIDEO marketing.
  7. 7. According to Cisco, video will become the most effective tool for communicating with your target group.
  8. 8. By 2018 video will account for 79% of consumer traffic on the Internet.
  9. 9. Why do we like video?
  10. 10. ● It can speak to many emotions Why do we like video?
  11. 11. ● It can speak to many emotions ● It’s easy to interact with Why do we like video?
  12. 12. ● It can speak to many emotions ● It’s easy to interact with ● It easily gets our attention Why do we like video?
  13. 13. ● It can speak to many emotions ● It’s easy to interact with ● It easily gets our attention ● We are more likely to retain information it communicates Why do we like video?
  14. 14. ● It can speak to many emotions ● It’s easy to interact with ● It easily gets our attention ● We are more likely to retain information it communicates ● We associate it with entertainment Why do we like video?
  15. 15. How to effectively use video in marketing?
  16. 16. Take advantage of new marketing opportunities and connect things that might not seem to be connected at first glance, like video marketing and marketing automation.
  17. 17. With Automation you can prepare customer journey where you can send video material after specific customer’s activity.
  18. 18. Take a look at that:
  19. 19. Imagine situations when the customer visits your website and fills in a particular form like a newsletter signup form. Step 1 Take a look at that:
  20. 20. This will trigger the creation of the appropriate tag which will be assign to him. Step 2 Take a look at that:
  21. 21. After that you can send him an email with an invitation to watch a video with product recommendation. Step 3 Take a look at that:
  22. 22. If a customer clicks on a link in the message (if he watched the video), then after a certain amount of time, he will be sent a follow-up message with a link to products recommended in the video. if clicked Step 4 Step 5 Take a look at that: +
  23. 23. Before you get started with such automation, you need to choose the best video format for what you want to communicate.
  24. 24. Video tutorial It’s an instruction on how to use products. It also informs how to make best use of a given product.
  25. 25. Video blog (vlog) It’s a forum for lots of things but also a guide to everything from cooking to travelling to fixing your car.
  26. 26. Video reviews Those are all the important information about a product from the customer’s point of view. Reviews from actual customers built more trust.
  27. 27. It’s an online training session, demonstration or workshop transmitted live online. Use them to build awareness of a brand, to educate and interact with customers . Webinar
  28. 28. Animation It’s a great and sometimes quirky way to tell a story. It makes it easier to explain subjects that aren’t otherwise easily described, especially to younger audiences.
  29. 29. Benefits
  30. 30. Video marketing is a great way to enhance your social media presence. Data from ReelSEO shows that 82% of marketing professionals surveyed say video has been an effective tool for them. ! +
  31. 31. According to Video Brewery, those who watch a video in an online store are 64% more likely to buy than those who haven’t. ! +
  32. 32. Combining marketing automation and video marketing will enhance the effectiveness of your campaigns.+
  33. 33. To consider
  34. 34. Remember that today customers don’t simply buy products, they want personalized offers and that’s why communication adapted to the needs and expectations of consumers is so important. !
  35. 35. If you want to make full use of the potential of video, integrate it with a platform that focuses on the analysis of customer behavior and their interests. !
  36. 36. What should you know about creating video materials?
  37. 37. 1. Choose the right products If it is an expensive product or it is difficult to describe, it’s likely an excellent candidate for video!
  38. 38. 2. Focus on the pros Show what makes your product different and how it stands out.
  39. 39. 3. Show how it works A short film showing how the product works is more attractive than a longer set of monotone instructions.
  40. 40. 4. Shorter is better Consumers prefer short films packed with content. Try to keep your video to sixty seconds or less.
  41. 41. 5. Promote your brand Focus on sharing the appropriate information about your brand with links, icons, etc.
  42. 42. Synerise solution
  43. 43. With Synerise you will know your customer’s interests and adjust video to them, because you will collect behavioral and declarative data from various data points (online&offline) and gather them in one place directly in the Synerise CRM.
  44. 44. You will be able to profile the message with videos based on customer’s segments.
  45. 45. You will be able to automate your actions through the creation of Customer Journey and reach your customers with video materials in the best time.
  46. 46. www.synerise.com Podole 60/3.30, 30-394 Cracow hello@synerise.com Have a question?

×