Storytelling and marketing automation

404 views

Published on

What is storytelling? How it can help you in marketing automation?

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
404
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Storytelling and marketing automation

  1. 1. Problem
  2. 2. listening and observing a client automating marketing efforts gathering lots of data about its behavior implementing data with RPM platform Modern marketing is largely based on:
  3. 3. listening and observing a client automating marketing efforts gathering lots of data about its behavior implementing data with RPM platform Modern marketing is largely based on: We may risk a situation in which a data is in the center of a company and do not create an emotional bond between the brand and its users.
  4. 4. Solution
  5. 5. Combine Marketing automation with Storytelling
  6. 6. Combine Marketing automation with Storytelling You will provide clients with valuable and contextually personalized content in an interesting form.
  7. 7. Storytelling strategy is based on creating a fascinating narration. This is approach, in which important is both - content and its effective presentation, because story has to attract recipient attention and cause a positive associations and emotions with brand. Storytelling
  8. 8. Storytelling Good story entertains, teaches, surprises, raise client’s emotions, and thus provokes them to react.
  9. 9. A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product. Storytelling in e-commerce.
  10. 10. Two strategies for creating a narrative in e-commerce: Storytelling in e-commerce. A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product.
  11. 11. Two strategies for creating a narrative in e-commerce: Storytelling in e-commerce. A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product. Creation of a funny story, that results in an increase in customer interaction with the message, so you can increase online traffic. 1
  12. 12. Creation of a narration about the product, service or a brand that builds customer confidence about their uniqueness. This increases the perceived value of the product by the customer, and consequently its readiness to purchase or invest more money. 2 Two strategies for creating a narrative in e-commerce: Creation of a funny story, that results in an increase in customer interaction with the message, so you can increase online traffic. Storytelling in e-commerce. A good story in e-commerce should be interactive and draw a client into a relationship with a brand, a product or a store. But sometimes it is better to focus on buyer, their needs and emotions than the offered product. 1
  13. 13. Steve Jobs had a habit of asking about people’s inner motivations and desires, which allows him to show their role in the creation of any story. Inspirational speakers
  14. 14. Richard Branson believes that a speech, which content is too long to be located at the back of an envelope is suitable only for the trash - to reach people, simplicity and clarity of communications is important. Inspirational speakers
  15. 15. Elon Musk during his speeches presents complicated problems, such as batteries rechargeable by the sun rays in as simple as possible manner - through simple symbols and analogies. Inspirational speakers
  16. 16. How to use storytelling in automated campaigns
  17. 17. Tell customer stories Let’s say you run a gift shop and you want to create a promotional campaign because of Valentine’s Day. It may increase the chance of a positive reaction when you add to the message, story from one of the clients, in which he shares his personal history with a certain gift.
  18. 18. “Talk” to customer While designing a new newsletter, prepare a few sentences in the introduction where you thank for their subscription. Show customers why he is important for your company and present them the benefits you give.
  19. 19. Use direct phrases While designing any notification or an email message, consider the form in which you turn to your clients. It may be worthy to adjust direct phrase or messages introduction to the characteristics of the customers group (segment).
  20. 20. Use your knowledge Create segments and keep communication sensitive to the expectations, motivations and desires of your customers. Decide which customers might react better after notification maintained in a humorous convention, and where better to send a message showing the uniqueness of your offer.
  21. 21. Remember about the simplicity It does not mean that communication with customers should be minimalist, based only on information (eg. “Product is available from today in the shop”). This is not storytelling. However, do not overdo it, especially in the canals, which have their limitations (eg. PUSH notifications or SMS).
  22. 22. Create consistent and original messages To facilitate this, you can rely on a few basic models and create narrations that say who you are, what you do in a particular place and where are you going, why you act in a particular way and what benefits you provide to customers.
  23. 23. Synerise solution
  24. 24. With Synerise you can reach customers through multiple channels in a real time.
  25. 25. You can realize various types of automated campaigns: emails, text messages, based on the PUSH notifications or beacons.
  26. 26. Intuition based solutions (blocks, the drag & drop method), templates creators, allow to prepare creative messages
  27. 27. www.synerise.com Podole 60/3.30, 30-394 Cracow hello@synerise. com Have a question?

×