Should you and your client be
afraid of beacons?
Beacons are a novelty.
Everything that is new
can be fearfull.
Beacons are a novelty.
Everything that is new
can be fearfull. Clients can be afraid of a
data safety.
Beacons are a novelty.
Everything that is new
can be fearfull.
Entrepreneurs or
investors can be
worried if is it worth
to...
Beacons are a novelty.
Everything that is new
can be fearfull,
Entrepreneurs or
investors can be
worried if is it worth
to...
Check 6
questions
that will dispel
your doubts
Are beacons
THREATEN TO THE SECURITY
of the data
1
The beacon itself is not an
“intelligent” machine, it can neither
store nor send our data.
The beacon itself is not an
“intelligent” machine, it can neither
store nor send our data.
It can only track device when i...
Beacon sends to the system encrypted
ID numbers, our data do not “fly in
the air”.
The beacon itself is not an
“intelligen...
The system uses the relevant
databases, decodes the information
sent by the beacon, later identifies
the specific client a...
The system uses the relevant
databases, decodes the information
sent by the beacon, later identifies
the specific client a...
Should our clients
be affraid of
“PERMANENT SURVEILLANCE”
2
Information about your clients buying
behavior will be able to process only
by an owner of a company, which
their client m...
Information about your clients buying
behavior will be able to process only
by an owner of a company, which
their client m...
Should entrepreneurs and
clients be afraid that beacons
will SPAM THEM
3
No.
No.
There is no need to be afraid that by
going to the same store several times
in one day, we will be flooded by the
same...
No.
There is no need to be afraid that by
going to the same store several times
in one day, we will be flooded by the
same...
Is SOCIETY SO AWARE and the
TECHNOLOGY WELL-FUNCTIONING
that beacons can bring
measurable effects?
4
In society is more and more prosumers
- professional consumers who buy in a
conscious way, looking for profitable
shopping...
In society is more and more prosumers
- professional consumers who buy in a
conscious way, looking for profitable
shopping...
In society is more and more prosumers
- professional consumers who buy in a
conscious way, looking for profitable
shopping...
A good accept of beacons is also
supported by a development of
technology.
Soon BLE (Bluetooth Low Energy) will
be enabled by default in new
smartphones due to the low energy
consumption.
A good ac...
Is it NOT TO EARLY
to think about
the implementation of
beacons in your company
5
Why you can win?
If you start now, you can count on the
so-called early adopters – people
who are interested in technology...
What is the chance that
I will encourage my existing
clients TO INSTALL THE
APPLICATION
6
What will Americans do for a voucher
of $ 1?
● 52% confirmed that they are
willing to give you their email
address,
● 26% ...
What will Americans do for a voucher
of $ 1?
● 52% confirmed that they are
willing to give you their email
address,
● 26% ...
A completely different matter is to
make them use this application as
long as possible.
A completely different matter is to
make them use this application as
long as possible.
This depends on the ATTRACTIVENESS...
www.synerise.com
ul. Podole 60/3.30, 30-394 Kraków
hello@synerise.com
HAVE A QUESTION?
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Should you and your client be afraid of beacons?

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What are common concerns about beacons? Should we afraid of them? Here we try to present why it is worth to try them in your company.

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Should you and your client be afraid of beacons?

  1. 1. Should you and your client be afraid of beacons?
  2. 2. Beacons are a novelty. Everything that is new can be fearfull.
  3. 3. Beacons are a novelty. Everything that is new can be fearfull. Clients can be afraid of a data safety.
  4. 4. Beacons are a novelty. Everything that is new can be fearfull. Entrepreneurs or investors can be worried if is it worth to invest in a new, untested solution? Clients can be afraid of a data safety.
  5. 5. Beacons are a novelty. Everything that is new can be fearfull, Entrepreneurs or investors can be worried if is it worth to invest in a new, untested solution? Clients can be afraid of a data safety. Is there really anything to worry about beacons?
  6. 6. Check 6 questions that will dispel your doubts
  7. 7. Are beacons THREATEN TO THE SECURITY of the data 1
  8. 8. The beacon itself is not an “intelligent” machine, it can neither store nor send our data.
  9. 9. The beacon itself is not an “intelligent” machine, it can neither store nor send our data. It can only track device when it turn within its reach (with installed aplication compatible with it and enabled Bluetooth transmitter).
  10. 10. Beacon sends to the system encrypted ID numbers, our data do not “fly in the air”. The beacon itself is not an “intelligent” machine, it can neither store nor send our data. It can only track device when it turn within its reach (with installed aplication compatible with it and enabled Bluetooth transmitter).
  11. 11. The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message (we need to agree for it).
  12. 12. The system uses the relevant databases, decodes the information sent by the beacon, later identifies the specific client and adapts to their profile message (we need to agree for it). We should be aware that there is no difference - talking about the use of data for marketing purposes, a company uses beacon, or just use the traditional mailing campaign –
  13. 13. Should our clients be affraid of “PERMANENT SURVEILLANCE” 2
  14. 14. Information about your clients buying behavior will be able to process only by an owner of a company, which their client made the data ​​ available.
  15. 15. Information about your clients buying behavior will be able to process only by an owner of a company, which their client made the data ​​ available. At a time when almost everyone has a smartphone, to track the point where we currently are, is not a problem. Much more threatening to our privacy is even a video surveillance system that works in commercial buildings or settlements.
  16. 16. Should entrepreneurs and clients be afraid that beacons will SPAM THEM 3
  17. 17. No.
  18. 18. No. There is no need to be afraid that by going to the same store several times in one day, we will be flooded by the same messages.
  19. 19. No. There is no need to be afraid that by going to the same store several times in one day, we will be flooded by the same messages. None of the entrepreneurs will allow to discourage its clients to too much intrusive messages.
  20. 20. Is SOCIETY SO AWARE and the TECHNOLOGY WELL-FUNCTIONING that beacons can bring measurable effects? 4
  21. 21. In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products.
  22. 22. In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products. If a solution that cause shopping more convenient WILL ADOPT IN SOCIETY.
  23. 23. In society is more and more prosumers - professional consumers who buy in a conscious way, looking for profitable shopping and know how to use a variety of sources of information about products. But education from innovative companies is essential here. If a solution that cause shopping more convenient WILL ADOPT IN SOCIETY.
  24. 24. A good accept of beacons is also supported by a development of technology.
  25. 25. Soon BLE (Bluetooth Low Energy) will be enabled by default in new smartphones due to the low energy consumption. A good accept of beacons is also supported by a development of technology. The number of devices with systems that support BLE will also increase
  26. 26. Is it NOT TO EARLY to think about the implementation of beacons in your company 5
  27. 27. Why you can win? If you start now, you can count on the so-called early adopters – people who are interested in technology at the very beginning, when it appears on the market. The number of messages send through beacons (push messages) are still relatively small and so far not had time to get bored.
  28. 28. What is the chance that I will encourage my existing clients TO INSTALL THE APPLICATION 6
  29. 29. What will Americans do for a voucher of $ 1? ● 52% confirmed that they are willing to give you their email address, ● 26% could give address, ● 54% date of birth, ● 71% postal code.
  30. 30. What will Americans do for a voucher of $ 1? ● 52% confirmed that they are willing to give you their email address, ● 26% could give address, ● 54% date of birth, ● 71% postal code. So you do not need much to encourage clients to download the application and persuade to beacons.
  31. 31. A completely different matter is to make them use this application as long as possible.
  32. 32. A completely different matter is to make them use this application as long as possible. This depends on the ATTRACTIVENESS OF COMMUNICATIONS and CREATIVE MARKETING TEAMS.
  33. 33. www.synerise.com ul. Podole 60/3.30, 30-394 Kraków hello@synerise.com HAVE A QUESTION?

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