How to design an effective landing page and increase your customer base?

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Content marketing is the king, but one of its purposes is to generate leads that later become the clients. Landing page is one of the way to make it smoothly and successfully. Check exactly how.

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How to design an effective landing page and increase your customer base?

  1. 1. Problem
  2. 2. You’ll catch the attention of potential customers by providing them the information they are looking for.
  3. 3. You’ll catch the attention of potential customers by providing them the information they are looking for. Thus you direct them to your website.
  4. 4. You’ll catch the attention of potential customers by providing them the information they are looking for. The problem is how to change this anonymous traffic into leads? Thus you direct them to your website.
  5. 5. Solution
  6. 6. Lead generation landing page
  7. 7. Simple, standalone website. Lead generation landing page
  8. 8. Usually one-page. Simple, standalone website. Lead generation landing page
  9. 9. Appears when the person clicks your advertising, mailing or a link. Simple, standalone website. Usually one-page. Lead generation landing page
  10. 10. Has one clearly defined purpose for which it is created. Simple, standalone website. Usually one-page. Appears when the person clicks your advertising, mailing or a link. Lead generation landing page
  11. 11. Is used to obtain information about people - such as name, email address, phone number. Simple, standalone website. Usually one-page. Appears when the person clicks your advertising, mailing or a link. Has one clearly defined purpose for which it is created. Lead generation landing page
  12. 12. In order to collect these data it contains a form. Simple, standalone website. Usually one-page. Appears when the person clicks your advertising, mailing or a link. Has one clearly defined purpose for which it is created. Is used to obtain information about people - such as name, email address, phone number. Lead generation landing page
  13. 13. To encourage people to leave their data it contains incentive, e.g.: ● a free ebook, ● registration for a webinar, ● a coupon /voucher, ● free trial. Simple, standalone website. Usually one-page. Appears when the person clicks your advertising, mailing or a link. Has one clearly defined purpose for which it is created. Is used to obtain information about people - such as name, email address, phone number. In order to collect these data it contains a form. Lead generation landing page
  14. 14. To consider
  15. 15. ! People are not always willing to share their data, especially on the Web.
  16. 16. ! Not necessarily they will want to: Read and understand all the information - we all live in a hurry and do not have time for it.
  17. 17. ! Not necessarily they will want to: Read and understand all the information - we all live in a hurry and do not have time for it. Enter a name and address - may find it tedious operation. Only a few people use the option to automatically fill in forms.
  18. 18. ! Not necessarily they will want to: Read and understand all the information - we all live in a hurry and do not have time for it. Enter a name and address - may find it tedious operation. Only a few people use the option to automatically fill in forms. Provide a phone number - it may fear that later will be harassed by telemarketers.
  19. 19. ! Not necessarily they will want to: Read and understand all the information - we all live in a hurry and do not have time for it. Provide email address - do not want risk of receiving spam. Provide a phone number - it may fear that later will be harassed by telemarketers. Enter a name and address - may find it tedious operation. Only a few people use the option to automatically fill in forms.
  20. 20. If you want consumers to do what you expect from them, it is leave their data, landing page must be properly designed.
  21. 21. Check some tips, how to design its elements. If you want consumers to do what you expect from them, it is leave their data, landing page must be properly designed.
  22. 22. Layout
  23. 23. Simplicity is most important thing. Layout
  24. 24. Simplicity is most important thing. A simple arrangement of elements on the landing page (both graphic and text) will help visitor to get familiar with all of the contained there information. Layout
  25. 25. Simplicity is most important thing. Make a plan of a landing page. Layout A simple arrangement of elements on the landing page (both graphic and text) will help visitor to get familiar with all of the contained there information.
  26. 26. Simplicity is most important thing. A simple arrangement of elements on the landing page (both graphic and text) will help visitor to get familiar with all of the contained there information. Make a plan of a landing page. Divide it into several sections, each of which corresponds to one of the information you want to convey. Layout
  27. 27. Simplicity is most important thing. A simple arrangement of elements on the landing page (both graphic and text) will help visitor to get familiar with all of the contained there information. Make a plan of a landing page. Divide it into several sections, each of which corresponds to one of the information you want to convey. Sample sections: the best offer features, customer lists, statistics, graphic showing the product/service, opinions of other customers. Layout
  28. 28. Simplicity is most important thing. A simple arrangement of elements on the landing page (both graphic and text) will help visitor to get familiar with all of the contained there information. Make a plan of a landing page. Divide it into several sections, each of which corresponds to one of the information you want to convey. Instead of continuous text use bullet points and bold. Layout Sample sections: the best offer features, customer lists, statistics, graphic showing the product/service, opinions of other customers.
  29. 29. The header
  30. 30. The header Make it brief - the optimal length is 6 words.
  31. 31. The header Place here something that distinguishes your products from the competition. Make it brief - the optimal length is 6 words.
  32. 32. Arouse curiosity.The header Make it brief - the optimal length is 6 words. Place here something that distinguishes your products from the competition.
  33. 33. Arouse curiosity.The header Show the benefits and useful information for the recipient. Make it brief - the optimal length is 6 words. Place here something that distinguishes your products from the competition.
  34. 34. Arouse curiosity.The header Show the benefits and useful information for the recipient. Point the value that delivers your offer. Make it brief - the optimal length is 6 words. Place here something that distinguishes your products from the competition.
  35. 35. Arouse curiosity.The header Show the benefits and useful information for the recipient. To provoke imagination show vividly how positive impact on his life you can have. Make it brief - the optimal length is 6 words. Point the value that delivers your offer. Place here something that distinguishes your products from the competition.
  36. 36. Arouse curiosity.The header Show the benefits and useful information for the recipient. To provoke imagination show vividly how positive impact on his life you can have. E.g. "Attract more customers without the high costs". Make it brief - the optimal length is 6 words. Point the value that delivers your offer. Place here something that distinguishes your products from the competition.
  37. 37. The visual elements
  38. 38. The visual elements Our brain processes graphics much faster than text.
  39. 39. The visual elements It catches the eye. Our brain processes graphics much faster than text.
  40. 40. The visual elements It catches the eye. Our brain processes graphics much faster than text. Use colors that are consistent with the colors associated with your company.
  41. 41. The visual elements It catches the eye. Our brain processes graphics much faster than text. Use colors that are consistent with the colors associated with your company. Make sure that used images are relevant to the content.
  42. 42. The visual elements It catches the eye. Our brain processes graphics much faster than text. Make sure that used images are relevant to the content. Use modern fonts. Use colors that are consistent with the colors associated with your company.
  43. 43. CTA
  44. 44. CTA Place it in the visible part of website without scrolling.
  45. 45. CTA Make it sufficiently large. Place it in the visible part of website without scrolling.
  46. 46. CTA Make it sufficiently large. Place it in the visible part of website without scrolling. Choose vibrant color that will distinguish it on the page.
  47. 47. CTA Make it sufficiently large. Place it in the visible part of website without scrolling. CTA color should contrast with the background on which it is located and at the same time fit into the whole landing page Choose vibrant color that will distinguish it on the page.
  48. 48. CTA Make it sufficiently large. Place it in the visible part of website without scrolling. CTA color should contrast with the background on which it is located and at the same time fit into the whole landing page Inscription on this buton is also important, because this text actually calls for action. It should be in the imperative form. Choose vibrant color that will distinguish it on the page.
  49. 49. CTA Make it sufficiently large. Place it in the visible part of website without scrolling. CTA color should contrast with the background on which it is located and at the same time fit into the whole landing page Inscription on this buton is also important, because this text actually calls for action. It should be in the imperative form. Should have maximum a few short words that clearly indicate what will happen when you click. Choose vibrant color that will distinguish it on the page.
  50. 50. CTA Make it sufficiently large. Place it in the visible part of website without scrolling. CTA color should contrast with the background on which it is located and at the same time fit into the whole landing page Inscription on this buton is also important, because this text actually calls for action. It should be in the imperative form. E.g.: Download, Send, Sign up. Choose vibrant color that will distinguish it on the page. Should have maximum a few short words that clearly indicate what will happen when you click.
  51. 51. The form
  52. 52. The form The biggest dilemma that arises when designing a form, is its length.
  53. 53. The form The biggest dilemma that arises when designing a form, is its length.The more it contains fields to fill in, the more information about the client you can gain.
  54. 54. The biggest dilemma that arises when designing a form, is its length. But it requires bigger involvement of customers. The form The more it contains fields to fill in, the more information about the client you can gain.
  55. 55. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality. The biggest dilemma that arises when designing a form, is its length. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers.
  56. 56. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality. The biggest dilemma that arises when designing a form, is its length. You have to decide what is important to you: the quantity or quality. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers.
  57. 57. The biggest dilemma that arises when designing a form, is its length. The most important information that you should obtain: are an e-mail address and phone number - they enable you to contact with a lead. You have to decide what is important to you: the quantity or quality. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality.
  58. 58. The biggest dilemma that arises when designing a form, is its length. The most important information that you should obtain: are an e-mail address and phone number - they enable you to contact with a lead. You have to decide what is important to you: the quantity or quality. Try to make a form visible - highlight it with a box, color. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality.
  59. 59. The biggest dilemma that arises when designing a form, is its length. The most important information that you should obtain: are an e-mail address and phone number - they enable you to contact with a lead. You have to decide what is important to you: the quantity or quality. Design a landing page to direct the user's eyes on the form. Try to make a form visible - highlight it with a box, color. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality.
  60. 60. The biggest dilemma that arises when designing a form, is its length. The most important information that you should obtain: are an e-mail address and phone number - they enable you to contact with a lead. You have to decide what is important to you: the quantity or quality. Design a landing page to direct the user's eyes on the form. Place a link to a privacy policy, which ensures the safety of collected data. Try to make a form visible - highlight it with a box, color. The form The more it contains fields to fill in, the more information about the client you can gain. But it requires bigger involvement of customers. Therefore, each additional box statistically reduces the chance of lead generation, but provides its better quality.
  61. 61. Mobile version
  62. 62. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Mobile version
  63. 63. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Without adjustment your landing page to the mobile versions, filling in a form can be difficult. Mobile version
  64. 64. We do not want to discourage potential customers. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Without adjustment your landing page to the mobile versions, filling in a form can be difficult. Mobile version
  65. 65. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Make sure the form is clearly visible on the display screen. Without adjustment your landing page to the mobile versions, filling in a form can be difficult. Mobile version We do not want to discourage potential customers.
  66. 66. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Make sure the form is clearly visible on the display screen. Without adjustment your landing page to the mobile versions, filling in a form can be difficult. Check if it can be easily filled in by a touch. Mobile version We do not want to discourage potential customers.
  67. 67. When designing a landing page don’t forget about the people who visit it with the use of mobile devices. Make sure the form is clearly visible on the display screen. Without adjustment your landing page to the mobile versions, filling in a form can be difficult. Check if it can be easily filled in by a touch. Make CTA large enough to be able to hit it with your finger. Mobile version We do not want to discourage potential customers.
  68. 68. Thank you for signing up
  69. 69. Thank you for signing up If your receiver will fill in your landing page form, do not forget to thank him for that.
  70. 70. Thank you for signing up If your receiver will fill in your landing page form, do not forget to thank him for that. Use this page after conversion.
  71. 71. Thank you for signing up If your receiver will fill in your landing page form, do not forget to thank him for that. Posted there polite words like "Thank you, your report has been sent to your e-mail address". Use this page after conversion.
  72. 72. Thank you for signing up If your receiver will fill in your landing page form, do not forget to thank him for that. It is an expression of sympathy and good manners. Posted there polite words like "Thank you, your report has been sent to your e-mail address". Use this page after conversion.
  73. 73. Thank you for signing up If your receiver will fill in your landing page form, do not forget to thank him for that. It is an expression of sympathy and good manners. And clearly inform the recipient that nothing more need to be done and you'll keep your promise. Posted there polite words like "Thank you, your report has been sent to your e-mail address". Use this page after conversion.
  74. 74. Synerise solution
  75. 75. Properly tagged form posted on the landing page enable the collection of data directly into the CRM Synerise. It is a place where all relevant to your business contacts, acquired from various sources, are collected.
  76. 76. Synerise helps to properly manage the collected leads, creates segments, assigns scoring, tracks the sales process at every stage of the purchasing path.
  77. 77. Synerise helps to effectively manage communications by sending relevant messages to specific groups and automate your actions.
  78. 78. www.synerise.com Podole 60/3.30, 30-394 Krakow hello@synerise.com Have a question?

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