10 solutions for your online store that will increase sales

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How to design website to gather as much information about its viewer as possible? This presentation reveals some of usefull hints that may be helpful in your company.

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10 solutions for your online store that will increase sales

  1. 1. 10 essential elements that should appear on your online store
  2. 2. and how Synerise can help you manage some of them
  3. 3. 1. Effective and intuitive website structure Regardless of the other elements, your website should contain: A main menu with a catalog of products, links to key subpages, etc.
  4. 4. Search engine positioned in a visible place, offering hints and context functionality. Regardless of the other elements, your website should contain: 1. Effective and intuitive website structure
  5. 5. Additional menu which should include additional links to detailed pages. Regardless of the other elements, your website should contain: 1. Effective and intuitive website structure
  6. 6. Link/button to return to the home page or return to the top. Returning to the starting point reduces the need for scrolling site. Should be presented in the form of button that follow the client. Regardless of the other elements, your website should contain: 1. Effective and intuitive website structure
  7. 7. 2. Call to action How to use CTA to encourage users to take a specific action: In the case of e-store use well-known "Add to Cart" and other buttons, responsible for interactions of a customer with a website, e.g. filling in a contact form or subscription for a newsletter.
  8. 8. How to use CTA to encourage users to take a specific action: The basis of a good design of CTA is to ensure of their proper description and visibility among other website elements. 2. Call to action
  9. 9. After the integration of a website with Synerise Platform, you will gain insight into the activities of your customers, including shares associated with the use of the CTA buttons
  10. 10. 3. Forms To get to know the visitors of your website, put on it appropriate forms: Use such form as registration, subscribe for the newsletter, contact and those allowing to evaluate the product or service.
  11. 11. 3. Forms To get to know the visitors of your website, put on it appropriate forms: Preparing forms you need to remember that some customers will not share their details.
  12. 12. 3. Forms To get to know the visitors of your website, put on it appropriate forms: What is more, long and complicated forms discouraged, so limit the number of mandatory fields to the necessary minimum.
  13. 13. Suitable forms allow you to build a comprehensive customer profile in CRM module at Synerise platform.
  14. 14. The customer base created this way is more complex, which in turn allows for more effective lead management, accurate segmentation (grouping) of clients and conduct effective communication.
  15. 15. 4. Newsletter It is worth stay in touch with people that visit your website. How to do it right? Put on your website a form allowing to subscribe for the newsletter.
  16. 16. 4. Newsletter Prepare personalized messages. It is worth stay in touch with people that visit your website. How to do it right?
  17. 17. 4. Newsletter Use marketing automation tool to send your messages. It is worth stay in touch with people that visit your website. How to do it right?
  18. 18. Synerise allows to configure and operate newsletter sending, has an intuitive templates creator and many other options to help you prepare effective and efficient mailing.
  19. 19. 5. Dynamic content With dynamic content you can prepare user experience even better suited to their current needs: Use appropriate platform which process a large amounts of data in real time to get to know as much about clients as possible.
  20. 20. 5. Dynamic content With dynamic content you can prepare user experience even better suited to their current needs: Embed dynamic content on the page: pop-ups or parts of the website.
  21. 21. Thanks to Synerise you can design the appearance of the pop-up and you will set not only a place (subwebsite) and the moment of the appearance of the pop-up, but also exactly specify to which customer it will be shown.
  22. 22. In the era of fierce competition, important is to show all assets of the company or products. To do it: Make sure that at the website there is a visible information that indicates the best features of the offer and shows it in a positive light. 6. Confirming information
  23. 23. Put a positive feedback from your customers or business partners, but also awards or certificates. 6. Confirming information In the era of fierce competition, important is to show all assets of the company or products. To do it:
  24. 24. Show your customers that you guarantee them the security of data and transactions. 6. Confirming information In the era of fierce competition, important is to show all assets of the company or products. To do it:
  25. 25. Add links to privacy policies, security certificates or make popular online payment systems available on your website. 6. Confirming information In the era of fierce competition, important is to show all assets of the company or products. To do it:
  26. 26. 6. Confirming information Do not forget to add full details of your business, including a phone number in the form of a link click-to-call. In the era of fierce competition, important is to show all assets of the company or products. To do it:
  27. 27. 7. Effective product presentation If you sell specific products, then you need to take care of the right way of their presentation: The absolute minimum here are as large as possible, and a good quality images.
  28. 28. 7. Effective product presentation If you sell specific products, then you need to take care of the right way of their presentation: Increasingly, sellers provide pictures 360 degrees, and even video presentation of sold things.
  29. 29. 7. Effective product presentation If you sell specific products, then you need to take care of the right way of their presentation: When designing the layout of the page, avoid stock photos of things and people.
  30. 30. 8. Customers engagement One of your goals should be to engage clients and interact with them. This can be done: By recommendation systems and evaluation of products on your website.
  31. 31. 8. Customers engagement By displaying information about promotions, new products or discount codes etc. One of your goals should be to engage clients and interact with them. This can be done:
  32. 32. 8. Customers engagement By preparing appropriate communication strategy - personalized and directly announced to customers. One of your goals should be to engage clients and interact with them. This can be done:
  33. 33. Synerise provides a number of tools with which you will interact with clients. Besides the already mentioned newsletter service and dynamic content, we can use the Campaigns module. Here you can prepare different types of marketing campaigns, based on: beacons, push notifications, text messages or emails.
  34. 34. As a result, you gain access to several communication channels from which you redirect your customers to the e-store, for example by sending them promotional codes to the shopping cart.
  35. 35. 9. Rewarding clients Take actions which will appreciate your clients: Try to communicate with users using the language of benefits.
  36. 36. 9. Rewarding clients Don’t forget to thank the client who filled in the form, who decided to subscribe for a newsletter or made a purchase. Take actions which will appreciate your clients:
  37. 37. 9. Rewarding clients Use more measurable forms of benefits: promotions, contests, special activities and additional materials (e- books, infographics, blog posts). Take actions which will appreciate your clients:
  38. 38. 10. Meeting the standards This issue is often overlooked but in fact it is extremely important. To meet the standards: Create website which fits to mobile devices (it is good to have responsive version, that is RWD).
  39. 39. 10. Meeting the standards Your website should comply with current standards and safety validation code. This issue is often overlooked but in fact it is extremely important. To meet the standards:
  40. 40. 10. Meeting the standards It should also adapts to the needs of disable clients (adapted version). This issue is often overlooked but in fact it is extremely important. To meet the standards:
  41. 41. www.synerise.com Podole 60/3.30, 30-394 Cracow hello@synerise. com Have a question?

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