Profile - Synergy MarCom


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Profile - Synergy MarCom

  1. 1. Integrated Customer Managed Integrated Marketing Response Manpower Brand Design &Communication Management Services Activation Content (IMC) (CRM) (MMS) (IBA) Verticals
  2. 2. Venue 3rd Party GuestSelection & Procurement CoordinationSuggestion Artist Event management & Thematic DecoFabrication Entertainment CommunicativeTechnical Post Event Deco (BrandSolutions Analysis Collaterals)
  3. 3. Channel Partners End Customers Enterprise Mid Market Client Distributor SMBs SOHO Large tech conferences, Product launches, Exhibitions & Channel launches, Tradeshows, Focused seminars for CIOs / IT Pros / Events Multi-disti offsite Channel trainings, Channel meets Developers, Academia events, International Offsites Business Loyalty Loyalty programs, Reward Profiling, Lead generation, Reward programs for high- programs, reward touch accounts, Marketing campaigns, Case studies on Enhancement programs, Contests, Channel programs, contests schemes high-touch account success stories Services Supporting Servicesand in-house Resources Software Graphic Design Content Writing Database & Expertise Development
  4. 4. Dealer meets in over 50 cities within a timeframe of 2 months to engagewith channel partners across the length and breadth of the country.Challenges included managing logistics in multiple cities to provide a highquality, zero error experienceGrand award night for a leading insurance company, the challenge wasto break the monotony of the usual stage designs as it involved thepresence of their CXO’s.Channel meets in 12 cities to convey new business propositions andengage the audience. The biggest challenge was to manage an averagecrowd of 5000 pax / event and then choosing an appropriate outdoorlocation.
  5. 5. 20 FTEs product team for upgradation, promotion and updatescalling all states in India speaking nativelanguages along with Hindi and English.30 FTEs delegate acquisition teamacquired 500 paid delegates in a span of60 days.20 FTEs RSVP team to ensure eventattendance Dedicated knowledge center facilitiesDedicated Program manager and HR
  6. 6.  Predictive Dialer for auto call allocation to agents Call logging technology, records each calls dialed from agent stations. State of art delivery center accommodating 30 FTEs Dedicated Program Manager, QC and QA team for each project. Complete database support Supported by high speed PRI (E1) lines for optimum up-time & voice clarity.
  7. 7. Channel Sales Executive Program – An outsourced arm of the client’s sales team, thechannel executives met partners and drove sales of specified products with specific salestargets.Onsite promotions - 500 plus manpower to promote and sell mobile handsetsin retail outlets across Tier I, II and III cities in the countryDoor to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers fora leading FMCG in the country, including recruitment, classroom training, management andsetting and achieving of sales targets.Technical sales specialists - 40 plus team to sell high-end business phones to discerningcustomers and provide technical training to retailers and promoters.
  8. 8. Where Are We? Brand Vision/Mission Planning Strategies/Tactics (Foundation) Brand Foundation Brand Platform Creative Brief Communicating Big Ideas Creative Expressions (Briefing) Architecture Tone/Feel Execution Elements Execution(Aligning w/strategy) The Planning Process has Three Phases: 1. Planning Foundation Work 2. Communicating 3. Executing.
  9. 9. Canter College Mall Activation Activation Activation School Residential Corporate Activations Activations Activation Public In-Shop Corporate Transport Branding Gifting Branding OutdoorMerchandising Rural Media && Give Aways Campaigns Branding
  10. 10. A mega BTL activation for a radio program that completed 10years of broadcast, it involved 8 cities of activation for a period of30 days in multiple malls, colleges, traffic signals, Corporates. Thebiggest challenge was to carry out minimum of 6 events in a day.A cricket event that involved right from short listing 8 leaguegrounds to the finale venue, executing multiple cricket matches indifferent zones of the city to identify the best “Gully” team, 1month of activation for a leading radio station to boost their RAMratingsA continuous college activation that was carried out in 56 colleges inMumbai, the challenge was to get inside colleges withsound, DJ, Emcee and promote sales INSIDE the college.
  11. 11. Castrol FIFA LCV Road Show Activity 2010
  12. 12. Castrol FIFA LCV Road Show Activity 2010
  13. 13. Canter Designs
  14. 14. Fire & Safety Association of India
  15. 15. Nestle POLO
  16. 16. Eureka Forbes Aquaguard Promotion
  17. 17. Godrej LED TV
  18. 18. Indian Cricket League
  19. 19. HSBC Bank
  20. 20. We have the most varied and interesting items for gifting and give away, please check onour website: or ask for our gifting catalogue for more details.
  21. 21. IT Space Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers
  22. 22. Generic Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors
  23. 23. Mumbai Offices:Sales & Marketing: Operations:123, V Mall, 401, Shanti Sadan,Above Royal Enfield, Dadabhai Road,W.E Highway, Kandivili - East Ville Parle - West ,Mumbai – 400 101 Mumbai – 400 056Telephone : 022 – 6561 3521Fax : 022 – 6645 9329Email : info@synergymarcom.inWebsite :