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Kalea Rose Hair Care
A No-Diversion Line
KALEA ROSE adheres to a strict No Diversion
Policy. Martin Rodriguez states “Kalea Rose will
not sell our products to beauty supply, grocery,
drug or any other stores that are not
professional salons. Hair companies have lied to
salon owners labeling their products as salon
only. Yet, they allow their products to be sold at
non-professional places. This takes away from
the salon industry and places products in the
hand of the consumer without proper
professional advice about application and use.”
Did You Know…
Satin and silk pillowcases help to maintain
the hair shaft by reducing friction, tangling
and breakage while sleeping, thereby
prolonging the benefits of the keratin
treatment. Try one of our specialized
keratin treatment products!
New Products
Platinum Shampoo       Keratin Care Hair Trio

Titanium Conditioner

Alloy
Kalea Rose Platinum Sodium
     Chloride-Free Shampoo
Keratin hair treatments protect
and smooth hair shafts by
coating the hair follicle. The
cortex (second layer of hair) is
changed after the bonds of
keratin are applied. Keratin is
used to change the structure of
the hair on the inside of the
shaft and then bonds and locks
into place on the outside of the
hair follicle. This is just one
element of our keratin
treatment collection.
Kalea Rose Titanium Reconstructing
            Treatment
 A quality deep-
 conditioning treatment
 with KERATIN use daily it
 is essential for protecting
 the hair after keratin blow
 out or chemichalas. A
 conditioner with Nutrients,
 B-complex omega 3 fatty
 acids, and proteins, Helps
 hair and keeps it looking
 healthy. This is just one
 element of our keratin
 collection. е  е
Alloy
A UV protectant leave-       Alloy protect from sun
in spray for blow drying     exposure and hot tools.
and the use of flat irons.
Gives manageability and
shine, free of parabens
and sodium chloride,
protect hair from the
sun's harmful rays, which
can fade hair color the
keratin blowouts. Simple
to use. е
Keratin Balance Serum
Advanced science-driven            Actual product
innovation, humidity resistant
keratin serum seals the cuticle
and controls frizz by improving
the appearance of hair
immediately. Can be used to
tame frizzy wild curls by
adding extra shine and
bounce. Apply a few pumps to
towel dry hair and comb trough
well. Concentrate extra serum
on the ends of hair. Proceed to
blow dry or can be used on dry
hair to control flyaway hair for
a silky smooth finish.
La Rose Sulfate-Free Shampoo
A Mild sulfate free
shampoo.With coconut
oil. A sulfate, paraben,
and sodium chloride free
shampoo that gently
cleanses the
hair. Essential nutrients
restore the natural beauty
of your hair and balances
out deficiencies. Works
on all textures and color
treated hair.
Passion Conditioner
Conditioning with orange and
lavender oils. A double
conditioner that adds strength
and shine to the hair. As hair
ages, it becomes duller and
lifeless due to factors such as
stress, environmental
exposure, and chemical
treatments. Kalea Rose
PASSION conditioner is
formulated with proteins and
amino acids that mimic the
“natural moisturizing factor” of
healthy skin and hair.
Moon Shine Laminate
• Gives your style a brilliant
  gloss
• Protects hair against
  damage from thermal
  styling tools
• Improves hair’s condition
  as it smoothes the cuticle
  and eliminates frizz
• Creates a humidity-
  resistant barrier that
  controls your style in
  high-humidity conditions
Argania Tree Hair Oil Treatment
•   With argania spinosa oil with
    omega-6 fatty acids,also
    contains large amounts of
    Vitamin E.
•   This vitamin is a powerful
    antioxidant that quenches free
    radicals and neutralizes
    destructive oxidation.
•   A Deep penetrating, fast
    absorbing treatment for all hair
    types.
•   This deep penetrating Argan
    Oil will be instantly absorbed
    into your hair.
Argania Styling Cream
•   Maximum manageability and
    shine with a deep treatment
    and strengthening finisher.
•   A botanically rich leave-in
    conditioning and styling balm
    to straighten and control curly
    frizzy hair. while giving
    incredible shine and
    manageability. A fusion of
    silicones and botanical stylers
    and conditioners deep treat
    and replenish hair over time.
Hair Clay
• Ultra-light
  emollient formula creates
  texture, definition,
  separation and shine with
  fluidity.
• Combines the grip of a
  wax with the flexibility of a
  pomade.
• The right balance
  between hold and
  slip delivers shine and
  hold Perfect for short to
  medium length and to
  polish long curls styles.
Wax & Wane
• Ultra-light
  emollient formula creates
  texture, definition,
  separation and shine with
  fluidity.
• Combines the grip of a
  wax with the flexibility of a
  pomade.
• The right balance
  between hold and
  slip delivers shine and
  hold Perfect for short to
  medium length and to
  polish long curls styles.
The Cure
• The Cure is a Healing
  Conditioner is a deep-
  penetrating
  conditioner.
• Ads moisture from
  within to heal and
  repair damaged
  hair areas.
• Renews strength and
  elasticity.
La Rose Hair Spray
• Workable-hold aerosol
  finishing and texturizing
  spray has an ideal dry-
  down period that allows
  texture, volume and lift to
  be created on dry hair.
• Great for up-do’s.
• Perfect tool to create
  texture and hold
  simultaneously.
More Body Texture Spray
•   Adds incredible volume to the
    hair without stiff or tacky feel.
    This alcohol free styler
    provides fabulous amounts of
    body and shine.
•   More -body texturizing spray
    has an ideal dry-down period
    that allows texture, volume and
    lift to be created on dry or wet
    hair.
•   Perfect tool to create texture
    and hold simultaneously.
Revive Hair Complex
• Conditioning, leave-in
  detangling spray.
• Detangling conditioners
  and active botanicals
  leave hair with just the
  right amount of shine
  without weighing the hair
  down. Adds body and
  volume while it repairs
  split ends to leave hair
  looking healthy and ready
  to style. Sun filter added.
Del Mar Beach Spray
• Adds incredible volume to
  the hair without stiff or
  tacky feel.
• This alcohol free styler
  provides fabulous
  amounts of body and
  shine.
• With sea salt, Chamomile
  flower, rose water, lemon
  grass and algae.
• Create ‘Beach Wave’ hair
  with Del Mar Beach
  Spray
Grip Styling Gel
• Gives curls ultimate hold
  and control, leaving
  strands with a high gloss
  finish
• Ideal product for naturally
  curly, wavy or permed
  hair
• Perfect tool to eliminate
  frizz
• Does not weigh the hair
  down
• Does not flake
Sleek Styling
• Sleek No Frizz Styling
  texture cream
• Blend of ultra-light
  silicones Glycerin for
  moisture,castor oil,Citrus
  oils
• Anti-Humectants
• Blow drying curly and
  unruly hair
• Unique styling cream
  transforms hard to
  manage hair into smooth,
  silky- straight texture
Current Press
Kalea Rose has been featured in the
mainstream and blogging press over the
past year!
Gladys Magazine’s 2011 Summer
         Travel Issue
Gladys Magazine’s Holiday 2010
           Issue
My Rays Of Sunshine The Blog
What People Are Saying…
Jewel Juris Kalea Kalea kalea!!!!! The products are amazing though , I went to
blonde and as any blonde knows the hair does suffer.... Not any more!!! Thanks
Kalea!!!!

 Kelly Williams Make Up Artist KTLA Ch.5 Morning News. I have received all of
the wonderful Kalea Rose products and have absolutely love all of them.

 Kathy Maus I love this line. The shampoo and conditioner smell wonderful. Using
the Sleek styling creme and a bit of the Argarnia oil on my hair before drying leaves
my hair soft, easier to manage and protected from the heat. I just got the hair spray
so I can't wait to try it out for when I want a more set look :)

Trisha Centers This stuff is hard to find, trust me I have looked so you cant buy it
every where but it is Absolutly amazing. If you have hair issues it is a MUST try. I love
love love and I have curly, Frizzy, hair with highlights. This stuff is Truly Amazing :)

Esthetician Richard Merrill
Love Love Loves Kalea Rose Hair Care!!!!!!
Where To Find In Florida



   Joseph Kellner SALONS
     7250 Kirkman Road
    Orlando Florida 32836
        407-421-5857
   www.josephkellner.com
Where To Find In California
Evolution Hair Design
8720 N. Figueroa Los Angeles, CA 90065
323 225-5459

JARAN SALON
1936 Harbor blvd. Costa Mesa, CA 92627

949 642-6245
Where To Find In Tennessee




Salon Resplendent
1315 East Beaver Creek Rd. studio #5
 KnoxvilleTn.37918
(865) 567-8590
http://www.salonresplendent.com
Where To Find In Arizona




       Classic Beauty College
        3227 East bell road
         Phoenix Az 85032
          (602) 992-2282
   www.classicbeautycollege.com
Where To Find In California
Harbour Aesthetic Spa          KALEA Hair Salon
16845 Algonquin St.            1640 N. Spring
Huntington Beach Ca. 92649     LOS ANGELES CA 90012
714 840-3690
                               714 366-6964
www.harbouraestheticspa.com/

Ooh La La Salon
18120 Brookhust st.#59
Fountain valley ca. 92708
714 968-8669
www.oohlalasalonspa.com
To Start Your Own Account
New Mexico & Colorado: Monica Morgan
 501.610.4793

South East US: Barbara Curry
 678.485.3578

Brand Founder Martin Rodriguez:
  714.366.6964
All Press Inquiries
Please contact Mary Winkenwerder at
  beautepublicist@gmail.com
Join Us
Twitter: @StylistMartin
Facebook: Martin Rodriguez
www.kalearose.net
Thank You!
We sincerely thank you for taking the time
to review all of what Kalea Rose Hair Care
has to offer! We welcome your inquiries.
Maintain healthy hair and have a beautiful
week!

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Kalea rose hair_care_press_kit_2011 -NON DIVERTED PROFESSIONAL HAIR CARE

  • 2.
  • 3. A No-Diversion Line KALEA ROSE adheres to a strict No Diversion Policy. Martin Rodriguez states “Kalea Rose will not sell our products to beauty supply, grocery, drug or any other stores that are not professional salons. Hair companies have lied to salon owners labeling their products as salon only. Yet, they allow their products to be sold at non-professional places. This takes away from the salon industry and places products in the hand of the consumer without proper professional advice about application and use.”
  • 4. Did You Know… Satin and silk pillowcases help to maintain the hair shaft by reducing friction, tangling and breakage while sleeping, thereby prolonging the benefits of the keratin treatment. Try one of our specialized keratin treatment products!
  • 5. New Products Platinum Shampoo Keratin Care Hair Trio Titanium Conditioner Alloy
  • 6. Kalea Rose Platinum Sodium Chloride-Free Shampoo Keratin hair treatments protect and smooth hair shafts by coating the hair follicle. The cortex (second layer of hair) is changed after the bonds of keratin are applied. Keratin is used to change the structure of the hair on the inside of the shaft and then bonds and locks into place on the outside of the hair follicle. This is just one element of our keratin treatment collection.
  • 7. Kalea Rose Titanium Reconstructing Treatment A quality deep- conditioning treatment with KERATIN use daily it is essential for protecting the hair after keratin blow out or chemichalas. A conditioner with Nutrients, B-complex omega 3 fatty acids, and proteins, Helps hair and keeps it looking healthy. This is just one element of our keratin collection. е е
  • 8. Alloy A UV protectant leave- Alloy protect from sun in spray for blow drying exposure and hot tools. and the use of flat irons. Gives manageability and shine, free of parabens and sodium chloride, protect hair from the sun's harmful rays, which can fade hair color the keratin blowouts. Simple to use. е
  • 9. Keratin Balance Serum Advanced science-driven Actual product innovation, humidity resistant keratin serum seals the cuticle and controls frizz by improving the appearance of hair immediately. Can be used to tame frizzy wild curls by adding extra shine and bounce. Apply a few pumps to towel dry hair and comb trough well. Concentrate extra serum on the ends of hair. Proceed to blow dry or can be used on dry hair to control flyaway hair for a silky smooth finish.
  • 10. La Rose Sulfate-Free Shampoo A Mild sulfate free shampoo.With coconut oil. A sulfate, paraben, and sodium chloride free shampoo that gently cleanses the hair. Essential nutrients restore the natural beauty of your hair and balances out deficiencies. Works on all textures and color treated hair.
  • 11. Passion Conditioner Conditioning with orange and lavender oils. A double conditioner that adds strength and shine to the hair. As hair ages, it becomes duller and lifeless due to factors such as stress, environmental exposure, and chemical treatments. Kalea Rose PASSION conditioner is formulated with proteins and amino acids that mimic the “natural moisturizing factor” of healthy skin and hair.
  • 12. Moon Shine Laminate • Gives your style a brilliant gloss • Protects hair against damage from thermal styling tools • Improves hair’s condition as it smoothes the cuticle and eliminates frizz • Creates a humidity- resistant barrier that controls your style in high-humidity conditions
  • 13. Argania Tree Hair Oil Treatment • With argania spinosa oil with omega-6 fatty acids,also contains large amounts of Vitamin E. • This vitamin is a powerful antioxidant that quenches free radicals and neutralizes destructive oxidation. • A Deep penetrating, fast absorbing treatment for all hair types. • This deep penetrating Argan Oil will be instantly absorbed into your hair.
  • 14. Argania Styling Cream • Maximum manageability and shine with a deep treatment and strengthening finisher. • A botanically rich leave-in conditioning and styling balm to straighten and control curly frizzy hair. while giving incredible shine and manageability. A fusion of silicones and botanical stylers and conditioners deep treat and replenish hair over time.
  • 15. Hair Clay • Ultra-light emollient formula creates texture, definition, separation and shine with fluidity. • Combines the grip of a wax with the flexibility of a pomade. • The right balance between hold and slip delivers shine and hold Perfect for short to medium length and to polish long curls styles.
  • 16. Wax & Wane • Ultra-light emollient formula creates texture, definition, separation and shine with fluidity. • Combines the grip of a wax with the flexibility of a pomade. • The right balance between hold and slip delivers shine and hold Perfect for short to medium length and to polish long curls styles.
  • 17. The Cure • The Cure is a Healing Conditioner is a deep- penetrating conditioner. • Ads moisture from within to heal and repair damaged hair areas. • Renews strength and elasticity.
  • 18. La Rose Hair Spray • Workable-hold aerosol finishing and texturizing spray has an ideal dry- down period that allows texture, volume and lift to be created on dry hair. • Great for up-do’s. • Perfect tool to create texture and hold simultaneously.
  • 19. More Body Texture Spray • Adds incredible volume to the hair without stiff or tacky feel. This alcohol free styler provides fabulous amounts of body and shine. • More -body texturizing spray has an ideal dry-down period that allows texture, volume and lift to be created on dry or wet hair. • Perfect tool to create texture and hold simultaneously.
  • 20. Revive Hair Complex • Conditioning, leave-in detangling spray. • Detangling conditioners and active botanicals leave hair with just the right amount of shine without weighing the hair down. Adds body and volume while it repairs split ends to leave hair looking healthy and ready to style. Sun filter added.
  • 21. Del Mar Beach Spray • Adds incredible volume to the hair without stiff or tacky feel. • This alcohol free styler provides fabulous amounts of body and shine. • With sea salt, Chamomile flower, rose water, lemon grass and algae. • Create ‘Beach Wave’ hair with Del Mar Beach Spray
  • 22. Grip Styling Gel • Gives curls ultimate hold and control, leaving strands with a high gloss finish • Ideal product for naturally curly, wavy or permed hair • Perfect tool to eliminate frizz • Does not weigh the hair down • Does not flake
  • 23. Sleek Styling • Sleek No Frizz Styling texture cream • Blend of ultra-light silicones Glycerin for moisture,castor oil,Citrus oils • Anti-Humectants • Blow drying curly and unruly hair • Unique styling cream transforms hard to manage hair into smooth, silky- straight texture
  • 24. Current Press Kalea Rose has been featured in the mainstream and blogging press over the past year!
  • 25. Gladys Magazine’s 2011 Summer Travel Issue
  • 27. My Rays Of Sunshine The Blog
  • 28. What People Are Saying… Jewel Juris Kalea Kalea kalea!!!!! The products are amazing though , I went to blonde and as any blonde knows the hair does suffer.... Not any more!!! Thanks Kalea!!!! Kelly Williams Make Up Artist KTLA Ch.5 Morning News. I have received all of the wonderful Kalea Rose products and have absolutely love all of them. Kathy Maus I love this line. The shampoo and conditioner smell wonderful. Using the Sleek styling creme and a bit of the Argarnia oil on my hair before drying leaves my hair soft, easier to manage and protected from the heat. I just got the hair spray so I can't wait to try it out for when I want a more set look :) Trisha Centers This stuff is hard to find, trust me I have looked so you cant buy it every where but it is Absolutly amazing. If you have hair issues it is a MUST try. I love love love and I have curly, Frizzy, hair with highlights. This stuff is Truly Amazing :) Esthetician Richard Merrill Love Love Loves Kalea Rose Hair Care!!!!!!
  • 29.
  • 30. Where To Find In Florida Joseph Kellner SALONS 7250 Kirkman Road Orlando Florida 32836 407-421-5857 www.josephkellner.com
  • 31. Where To Find In California Evolution Hair Design 8720 N. Figueroa Los Angeles, CA 90065 323 225-5459 JARAN SALON 1936 Harbor blvd. Costa Mesa, CA 92627 949 642-6245
  • 32. Where To Find In Tennessee Salon Resplendent 1315 East Beaver Creek Rd. studio #5 KnoxvilleTn.37918 (865) 567-8590 http://www.salonresplendent.com
  • 33. Where To Find In Arizona Classic Beauty College 3227 East bell road Phoenix Az 85032 (602) 992-2282 www.classicbeautycollege.com
  • 34. Where To Find In California Harbour Aesthetic Spa KALEA Hair Salon 16845 Algonquin St. 1640 N. Spring Huntington Beach Ca. 92649 LOS ANGELES CA 90012 714 840-3690 714 366-6964 www.harbouraestheticspa.com/ Ooh La La Salon 18120 Brookhust st.#59 Fountain valley ca. 92708 714 968-8669 www.oohlalasalonspa.com
  • 35. To Start Your Own Account New Mexico & Colorado: Monica Morgan 501.610.4793 South East US: Barbara Curry 678.485.3578 Brand Founder Martin Rodriguez: 714.366.6964
  • 36. All Press Inquiries Please contact Mary Winkenwerder at beautepublicist@gmail.com
  • 37. Join Us Twitter: @StylistMartin Facebook: Martin Rodriguez www.kalearose.net
  • 38. Thank You! We sincerely thank you for taking the time to review all of what Kalea Rose Hair Care has to offer! We welcome your inquiries. Maintain healthy hair and have a beautiful week!