The Challenges for Brands
Why do I need to use these sites?
How do I integrate them into my business?
How do I know I’m effective?
What’s the ROI for my efforts?
Benefits of Using Social Sites for Business
Increased awareness of product, services
with targeted audience
More favourable perception of our
Better understanding of customer
perception of our brand
Increase in new business
Source: Harvard Business Review report ‘The New Conversation: Taking Social Media from Talk to Action" (2012)
Where we’re at now with Social ...
Social Customer Care
Social Selling: Online Buying Cycle
The Online Travel Consumer
Top Sites for Researching Travel
Source: TripAdvisor survey of 15,000 travellers Jan 2013