Social Sites are complementary to what the travel agent is already doing
Social Selling is recognising the change in the buying cycle, how it is controlled by informed and highly connected consumers who conduct their research online and source out peer reviews before committing to a purchase.
From social media to social selling
From Social Media to Social Selling
The Evolution of Social Tools
Presented by Carole Smith
Travel Centres Conference 2013
Social Sites: A Part of Our Lives
Why Brands Embraced Social Media
238 Million 343 Million
The Challenges for Brands
Why do I need to use these sites?
How do I integrate them into my business?
How do I know I’m effective?
What’s the ROI for my efforts?
Benefits of Using Social Sites for Business
Increased awareness of product, services
with targeted audience
More favourable perception of our
Better understanding of customer
perception of our brand
Increase in new business
Source: Harvard Business Review report ‘The New Conversation: Taking Social Media from Talk to Action" (2012)
Where we’re at now with Social ...
Social Customer Care
Social Selling: Online Buying Cycle
The Online Travel Consumer
Top Sites for Researching Travel
Source: TripAdvisor survey of 15,000 travellers Jan 2013