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THE WORLD OF PIZZA
Pizza in Retail
Launches – May 2012 – May 2015
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Topping/Style
Pizza in Retail
Launches – May 2012 – May 2015
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Claim
Mintel
CONSUMER INSIGHTS
FOOD SERVICE TRENDS
Pizza in Food Service
8
By the Numbers
Technomic 2015
pizza
by the
numbers
RETAIL TRENDS
Flavors of the Pie
All Restaurants – U.S.
Top Flavors
Bacon
5.9%
Onion
15.5%
Feta
3.9%
Italian
4.5%
Parmesan
4.8%
Basil
5.6%
Garlic
9.8%
Mozzarella
26.8%
Tomato
16.9%
Ricotta
7.3%
Fastest Growing Flavors
Cranberry
14.3%
Lime
12.5%
Honey BBQ
10.5%
Hickory
12.5%
Banana
Pepper
12.5%
Honey
Mustard
11.1%
Pepperjack
17.4%
Poblano
33.3%
Butter
9.6%
Chipotle
16.4%
flavors of the pie: all US restaurants
Meats & Sauces
All Restaurants – U.S.
Fastest Growing Proteins
Veal
14.8%
Clam
0.7%
Turkey
4.5%
Tuna
4.5%
Pork
7.1%
Lobster
12.5%
Andouille
100%
Ribeye
15.0%
Mortadella
9.5%
Fastest Growing Sauces
Buffalo
30.4%
Tzatziki
15.2%
Honey
Mustard
11.1%
BBQ
38.6%
Peanut
Sauce
15.4%
Red
Pepper
12.5%
Salsa
46.2%
Arrabbiata
57.1%
Tomato
Pesto
35.0%
meats and sauces: all US restaurants
pizza launches: May 2012–May 2015
Pizza
Consumer Insights
Across categories from
food service to retail
80million
millennials
foodovertakes all
other spending
categories for
millennials
in 2014
millennials’
top 10 values
include
honesty
authenticity
comfort
sharing-CEB Iconoculture
Pizza is moving in 3 main directions in the future in the US. The first direction is Experiential,
pizza that is about experimenting and trying new, bold flavors, driven by millennials and Gen Z.
The second is Best Being, essentially bringing holistic health into pizza. Finally, pizza is
moving into an Instant Everywhere direction, all about snacking and convenience.
Experiential
1. Cultural Comfort – Popular comfort dishes borrow from cultural flavors and recipes.
2. Pizza Mashups – Traditional meals are heightened with eclectic elements for allure. Bringing
together different brands, flavors and formats into one concept.
3. Culinary Premiumization – Bringing premium ingredients and culinary techniques to pizza.
4. Alternative Crusts – Changing it up with new, out of the box, indulgent crusts incl. bacon,
ramen noodles, cheese balls.
5. Non-Traditional Sauces – Staying away from the ordinary, traditional tomato sauce varieties,
inventive pizza sauces are taking inspiration from all different cuisines.
Best Being
1. Refreshed Indulgence – Comfort food becomes an unlikely source of fresh flavor and nutrition
(i.e. “protein pizza” with eggs and lean meat).
2. Alternative Crusts – Going healthy with the crust by switching from traditional dough to bases,
like cauliflower, polenta, sweet potato or quinoa.
Instant Everywhere
1. Snacking – changing the traditional form of pizza to create faster, more portable options,
like mini pizza muffins or bite size pizza cakes.
2. New Forms – Pizza everywhere. Bringing elements of pizza into new products like flatbreads,
crisps and waffles.
the ingredients
Pizza in Food Service
9
The Ingredients
Technomic 2015
top sauces fastest growing cheeses
Pizza in Food Service
9
The Ingredients
Technomic 2015
Pizza in Food Service
The Ingredients
Technomic 2015
top ingredients
EXPERIENTIAL
INFINITE DELIGHT
INSTANT
EVERYWHERE
PERFORMANCE
ON-DEMAND
BEST BEING
HEALTH FOR LIFE

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  • 1. THE WORLD OF PIZZA Pizza in Retail Launches – May 2012 – May 2015 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Topping/Style Pizza in Retail Launches – May 2012 – May 2015 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Claim Mintel CONSUMER INSIGHTS FOOD SERVICE TRENDS Pizza in Food Service 8 By the Numbers Technomic 2015 pizza by the numbers RETAIL TRENDS Flavors of the Pie All Restaurants – U.S. Top Flavors Bacon 5.9% Onion 15.5% Feta 3.9% Italian 4.5% Parmesan 4.8% Basil 5.6% Garlic 9.8% Mozzarella 26.8% Tomato 16.9% Ricotta 7.3% Fastest Growing Flavors Cranberry 14.3% Lime 12.5% Honey BBQ 10.5% Hickory 12.5% Banana Pepper 12.5% Honey Mustard 11.1% Pepperjack 17.4% Poblano 33.3% Butter 9.6% Chipotle 16.4% flavors of the pie: all US restaurants Meats & Sauces All Restaurants – U.S. Fastest Growing Proteins Veal 14.8% Clam 0.7% Turkey 4.5% Tuna 4.5% Pork 7.1% Lobster 12.5% Andouille 100% Ribeye 15.0% Mortadella 9.5% Fastest Growing Sauces Buffalo 30.4% Tzatziki 15.2% Honey Mustard 11.1% BBQ 38.6% Peanut Sauce 15.4% Red Pepper 12.5% Salsa 46.2% Arrabbiata 57.1% Tomato Pesto 35.0% meats and sauces: all US restaurants pizza launches: May 2012–May 2015 Pizza Consumer Insights Across categories from food service to retail 80million millennials foodovertakes all other spending categories for millennials in 2014 millennials’ top 10 values include honesty authenticity comfort sharing-CEB Iconoculture Pizza is moving in 3 main directions in the future in the US. The first direction is Experiential, pizza that is about experimenting and trying new, bold flavors, driven by millennials and Gen Z. The second is Best Being, essentially bringing holistic health into pizza. Finally, pizza is moving into an Instant Everywhere direction, all about snacking and convenience. Experiential 1. Cultural Comfort – Popular comfort dishes borrow from cultural flavors and recipes. 2. Pizza Mashups – Traditional meals are heightened with eclectic elements for allure. Bringing together different brands, flavors and formats into one concept. 3. Culinary Premiumization – Bringing premium ingredients and culinary techniques to pizza. 4. Alternative Crusts – Changing it up with new, out of the box, indulgent crusts incl. bacon, ramen noodles, cheese balls. 5. Non-Traditional Sauces – Staying away from the ordinary, traditional tomato sauce varieties, inventive pizza sauces are taking inspiration from all different cuisines. Best Being 1. Refreshed Indulgence – Comfort food becomes an unlikely source of fresh flavor and nutrition (i.e. “protein pizza” with eggs and lean meat). 2. Alternative Crusts – Going healthy with the crust by switching from traditional dough to bases, like cauliflower, polenta, sweet potato or quinoa. Instant Everywhere 1. Snacking – changing the traditional form of pizza to create faster, more portable options, like mini pizza muffins or bite size pizza cakes. 2. New Forms – Pizza everywhere. Bringing elements of pizza into new products like flatbreads, crisps and waffles. the ingredients Pizza in Food Service 9 The Ingredients Technomic 2015 top sauces fastest growing cheeses Pizza in Food Service 9 The Ingredients Technomic 2015 Pizza in Food Service The Ingredients Technomic 2015 top ingredients EXPERIENTIAL INFINITE DELIGHT INSTANT EVERYWHERE PERFORMANCE ON-DEMAND BEST BEING HEALTH FOR LIFE