Social Media and the Business Adviser <br />10 Tips for independent advisers and business advisory firms on how they can use social media<br />www.symphony3.com/social-media<br />1<br />
Introduction<br />Fergal Coleman, 15 years experience in internet, IT industry<br />Master of Business and IT, Melbourne Uni<br />Mindshop Member for Four Years<br />Assisting organisations across a range of industries with social media, including manufacturing, professional services, distribution, local government<br />Developed a social media framework and methodology<br />
Social Media is a Change Initiative<br />Is social media for you? <br />Have you embraced Web 1.0?<br />Change is difficult – changing your own behaviours is often more difficult than changing clients’ behaviours<br />Are you prepared to change your ways of thinking? Are you prepared to lose control of your brand?<br />It’s about leadership, if you're not prepared to change why should your team?<br />
1. Start using the tools internally<br />How can you communicate more effectively within your organisation?<br />On projects and client engagements?<br />How can you use to the tools to innovate and streamline processes and service delivery?<br />Sharing Ideas and communication with Yammer and Central desktop<br />4<br />
2. Policy: What are the rules?<br />How are employees expected to behave in a social media context?<br />What are they allowed to reveal or not reveal?<br />How are they expected to respond in different situations? <br />Provide parameters not strict rules<br />
3.Start Listening<br /><ul><li>What are people saying?
The 5 Forces and PEST tools can help</li></ul>How do customers think your product or services compares? <br />Monitor Competitors and Industry Leaders<br />Where is your name appearing?<br />6<br />
4.Identify your target market?<br /><ul><li>Is there a market for your service?
Can you deliver your service nationally or Globally? </li></li></ul><li>5. Start Responding<br />You know where people in your industry are.<br />Start responding in discussions<br />Start retweeting<br />Commenting on discussions<br />Retweets and mentions by you, and by others<br />
6. Create Your Own Initiatives<br />Implement your own strategic initiatives.<br />Create valuable content for your clients in a social media environment<br />Invite them to contribute and comment<br />Listen to their concerns<br />Develop new content to deal with those concerns<br />Remember: It takes time and effort<br />
7. Measure<br />Social Media is Measureable<br />Set clear KPIs<br />Relate them back to the business – leads, prospects sales<br />
8. Fail Fast<br />Do your research and make sure you have an aim and a goal, but<br />Don’t procrastinate, create a prototype and test it out<br />The Tools are cheap<br />Use your metrics and if its not working move on<br />