Social media-for-business-advisors

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  • 1. Social Media and the Business Adviser
    10 Tips for independent advisers and business advisory firms on how they can use social media
  • 2. Introduction
    Fergal Coleman, 15 years experience in internet, IT industry
    Master of Business and IT, Melbourne Uni
    Mindshop Member for Four Years
    Assisting organisations across a range of industries with social media, including manufacturing, professional services, distribution, local government
    Developed a social media framework and methodology
  • 3. Social Media is a Change Initiative
    Is social media for you?
    Have you embraced Web 1.0?
    Change is difficult – changing your own behaviours is often more difficult than changing clients’ behaviours
    Are you prepared to change your ways of thinking? Are you prepared to lose control of your brand?
    It’s about leadership, if you're not prepared to change why should your team?
  • 4. 1. Start using the tools internally
    How can you communicate more effectively within your organisation?
    On projects and client engagements?
    How can you use to the tools to innovate and streamline processes and service delivery?
    Sharing Ideas and communication with Yammer and Central desktop
  • 5. 2. Policy: What are the rules?
    How are employees expected to behave in a social media context?
    What are they allowed to reveal or not reveal?
    How are they expected to respond in different situations?
    Provide parameters not strict rules
  • 6. 3.Start Listening
    • What are people saying?
    • 7. About you and your products?
    • 8. About your customers?
    • 9. About your competitors?
    • 10. What information can give you an edge?
    • 11. The 5 Forces and PEST tools can help
    How do customers think your product or services compares?
    Monitor Competitors and Industry Leaders
    Where is your name appearing?
  • 12. 4.Identify your target market?
    • Is there a market for your service?
    • 13. Who are they?
    • 14. How niche ?
    • 15. Who would have thought there was a market for a bagpipe tuner?
    • 16. Remember the Long Tail
    • 17. Can you deliver your service nationally or Globally?
  • 5. Start Responding
    You know where people in your industry are.
    Start responding in discussions
    Start retweeting
    Commenting on discussions
    Retweets and mentions by you, and by others
  • 18. 6. Create Your Own Initiatives
    Implement your own strategic initiatives.
    Create valuable content for your clients in a social media environment
    Invite them to contribute and comment
    Listen to their concerns
    Develop new content to deal with those concerns
    Remember: It takes time and effort
  • 19. 7. Measure
    Social Media is Measureable
    Set clear KPIs
    Relate them back to the business – leads, prospects sales
  • 20. 8. Fail Fast
    Do your research and make sure you have an aim and a goal, but
    Don’t procrastinate, create a prototype and test it out
    The Tools are cheap
    Use your metrics and if its not working move on
  • 21. 9. Syndicate
  • 22. 10. Train and Educate
    Train your staff
    Educate your customers
    Raise Awareness
    Remember the tools are easy changing behaviours is much more difficult
  • 23. Get Involved!
    Change is happening very quickly
    Get involved early
    But think long term