Social media-for-business-advisors
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Social media-for-business-advisors






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    Social media-for-business-advisors Social media-for-business-advisors Presentation Transcript

    • Social Media and the Business Adviser
      10 Tips for independent advisers and business advisory firms on how they can use social media
    • Introduction
      Fergal Coleman, 15 years experience in internet, IT industry
      Master of Business and IT, Melbourne Uni
      Mindshop Member for Four Years
      Assisting organisations across a range of industries with social media, including manufacturing, professional services, distribution, local government
      Developed a social media framework and methodology
    • Social Media is a Change Initiative
      Is social media for you?
      Have you embraced Web 1.0?
      Change is difficult – changing your own behaviours is often more difficult than changing clients’ behaviours
      Are you prepared to change your ways of thinking? Are you prepared to lose control of your brand?
      It’s about leadership, if you're not prepared to change why should your team?
    • 1. Start using the tools internally
      How can you communicate more effectively within your organisation?
      On projects and client engagements?
      How can you use to the tools to innovate and streamline processes and service delivery?
      Sharing Ideas and communication with Yammer and Central desktop
    • 2. Policy: What are the rules?
      How are employees expected to behave in a social media context?
      What are they allowed to reveal or not reveal?
      How are they expected to respond in different situations?
      Provide parameters not strict rules
    • 3.Start Listening
      • What are people saying?
      • About you and your products?
      • About your customers?
      • About your competitors?
      • What information can give you an edge?
      • The 5 Forces and PEST tools can help
      How do customers think your product or services compares?
      Monitor Competitors and Industry Leaders
      Where is your name appearing?
    • 4.Identify your target market?
      • Is there a market for your service?
      • Who are they?
      • How niche ?
      • Who would have thought there was a market for a bagpipe tuner?
      • Remember the Long Tail
      • Can you deliver your service nationally or Globally?
    • 5. Start Responding
      You know where people in your industry are.
      Start responding in discussions
      Start retweeting
      Commenting on discussions
      Retweets and mentions by you, and by others
    • 6. Create Your Own Initiatives
      Implement your own strategic initiatives.
      Create valuable content for your clients in a social media environment
      Invite them to contribute and comment
      Listen to their concerns
      Develop new content to deal with those concerns
      Remember: It takes time and effort
    • 7. Measure
      Social Media is Measureable
      Set clear KPIs
      Relate them back to the business – leads, prospects sales
    • 8. Fail Fast
      Do your research and make sure you have an aim and a goal, but
      Don’t procrastinate, create a prototype and test it out
      The Tools are cheap
      Use your metrics and if its not working move on
    • 9. Syndicate
    • 10. Train and Educate
      Train your staff
      Educate your customers
      Raise Awareness
      Remember the tools are easy changing behaviours is much more difficult
    • Get Involved!
      Change is happening very quickly
      Get involved early
      But think long term