Social media for local government a methodology

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A draft of the Symphony3 Logical Boxes Framework. This provides a high level approach to implementing social media in local government - a full presentation of the framework to follow

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Social media for local government a methodology

  1. 1. Social Media in Local GovernmentLogical Boxes Framework<br />Draft of Framework for discussion 2011 <br />For more visit <br />http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government<br />
  2. 2. Level 0 Social Media – Logical Boxes For Local Government<br />People Needs<br />Why We Exist?<br />Financial Sustainability<br />How we do it?<br />Building Blocks<br />2<br />
  3. 3. Level 1. Social Media Logical Boxes<br />People Needs<br />Who are you Serving? Where are they?<br />What Drives them to Engage with you? <br />Residents<br />Local Busineses<br />Residents<br />Local Business<br />Why We Exist<br />Mission <br />Vision<br />Core Values<br />Strategic Goals<br />Financial Sustainablity<br />Improved Customer Service – more support at no additional cost<br />Lower Costs<br />More Efficient Processes<br />How We do It<br />Make (Services delivered)<br />Communicate<br />Listening<br />Talking<br />Supporting Activities<br />Supporting<br />Energising/engaging<br />Building Blocks<br />People (internal)<br />Standards<br />Technology (Tools)<br />Finance (Budget)<br />Data and Information<br />3<br />
  4. 4. Level 2: People Logical Box<br />People: Target Groups<br />Who?<br />What are their needs?<br />Employees<br />Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace<br />Families<br />Easy to interact with council, services available outside work hours, information on leisure activities and drug and alcohol assitance<br />Youth <br />Information on leisure activities, music, <br />Elderly<br />Assistance with staying active in the community, access to community services, medical assistance<br />Ethnic Groups<br />Assistance with language and integration with community<br />Visitors<br />Timely information on upcoming events<br />Business (small business)<br />Networking opportunities, access to timely advice and information, access to education and seminars<br />Business (large and medium)<br />Access to information on planning and local laws, working on cross community initiatives<br />4<br />
  5. 5. Level 2: Why We Exist - Logical Box<br />Why We Exist?<br />Mission<br />Core Values<br />Strategic Goals<br />Community Inspired Leadership<br />Respect for the diverse segments in the the community <br />Improved Customer Service<br />Customer Service<br />Improved Asset Management<br />Vision<br />Better community to live in<br />Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace<br />Easy to interact with council, services aailable outside work hours, information on leisure activities and drug and alcohol assitance<br />5<br />
  6. 6. Level 2: Financial Sustainability - Logical Box<br />Financial Sustainability<br />Lower Costs<br />More efficient Processes<br />Improved Customer service<br />Reduction in double handling<br />More detailed and timely information provided online<br />Less Paper<br />Less travel time<br />Reduced Staff (through reduction in inbound calls)<br />Less administative time<br />6<br />
  7. 7. Level 2: Make (Services Delivered) and Support – Logical Boxes<br />Make<br />Make<br />Asset Operations & <br />Functions<br />Rates and Property Functions<br />Planning Functions<br />Community Functions<br />LIBRARY<br />STRATEGIC PLANNING<br />MANAGE RATEPAYER<br />RECEIPTS <br />HEALTH SERVICES<br />STATUTORY ROLES<br />DEBTORS<br />MANAGE PROPERTY<br />COMMUNITY SUPPORT<br />Economic Development<br />Support<br />IT<br />Document Management<br />CRM<br /><ul><li>Incident Management
  8. 8. Call Centre
  9. 9. Service Orders</li></ul>Financial Functions<br /><ul><li>Cash Receipting
  10. 10. Financial Reporting
  11. 11. Financial Accounting
  12. 12. Procurement</li></ul>Environment<br /> & Policy<br />HR<br />7<br />GIS<br />OH&S<br />Corporate<br />Risk<br />DESKTOP<br />Office, Explorer etc<br />Payroll<br />
  13. 13. Level 2: Communicate– Logical Box<br />Communicate<br />Listening<br />Strategic Plan <br />Now – Where - How<br />Strategic Plan <br />Now – Where - How<br />Strategic Plan <br />Now – Where - How<br />Strategic Plan <br />Now – Where - How<br />Strategic Plan <br />Now – Where - How<br />Actions Required<br />Person Responsible<br />Completion Date<br />Actions Required<br />Person Responsible<br />Completion Date<br />Actions Required<br />Person Responsible<br />Completion Date<br />Actions Required<br />Person Responsible<br />Completion Date<br />Actions Required<br />Person Responsible<br />Completion Date<br />Talking<br />Supporting<br />Energising/Engaging<br />Combination of communication goals (eg. Supporting and listening)<br />8<br />
  14. 14. Level 2: Building Blocks - Logical Box<br />Building Blocks<br />People (Internal)<br />Data and Information<br />Tools and Technologies<br />More detailed and timely infrmation provided online<br />Analytics<br />Google /Webtrends<br />Facebook<br />LinkedIN metrics<br />Wiki(s)<br />Facebook<br />Twitter<br />Blogs<br />Leadership<br />API’s/ Web services<br />Improved Asset Management<br />Enterprise Micro-blogging (Yammer)<br />Linked In<br />Change Management<br />Online Video<br />Slideshare.net<br />Standards<br />Improved Asset Management<br />Slideshare.net<br />Training and skills transfer<br />SM Policy and Procedures<br /><ul><li>General Social Media Guidelines
  15. 15. Response Guide
  16. 16. Tool specific Policies</li></ul>Awareness Raising<br />Finance (Budget)<br />Data Standards<br />New Skills – train or emplay<br />Purchase tools<br />Roles and responsibilities<br />External Skills<br />Risk Management<br />Marketing Internal and external<br />9<br />
  17. 17. This is a draft powerpoint version of the Framework – for more info visit:<br />http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government<br />

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