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Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
Social media for local government   a methodology
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Social media for local government a methodology

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A draft of the Symphony3 Logical Boxes Framework. This provides a high level approach to implementing social media in local government - a full presentation of the framework to follow

A draft of the Symphony3 Logical Boxes Framework. This provides a high level approach to implementing social media in local government - a full presentation of the framework to follow

Published in: Business, News & Politics
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  • 1. Social Media in Local GovernmentLogical Boxes Framework
    Draft of Framework for discussion 2011
    For more visit
    http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government
  • 2. Level 0 Social Media – Logical Boxes For Local Government
    People Needs
    Why We Exist?
    Financial Sustainability
    How we do it?
    Building Blocks
    2
  • 3. Level 1. Social Media Logical Boxes
    People Needs
    Who are you Serving? Where are they?
    What Drives them to Engage with you?
    Residents
    Local Busineses
    Residents
    Local Business
    Why We Exist
    Mission
    Vision
    Core Values
    Strategic Goals
    Financial Sustainablity
    Improved Customer Service – more support at no additional cost
    Lower Costs
    More Efficient Processes
    How We do It
    Make (Services delivered)
    Communicate
    Listening
    Talking
    Supporting Activities
    Supporting
    Energising/engaging
    Building Blocks
    People (internal)
    Standards
    Technology (Tools)
    Finance (Budget)
    Data and Information
    3
  • 4. Level 2: People Logical Box
    People: Target Groups
    Who?
    What are their needs?
    Employees
    Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace
    Families
    Easy to interact with council, services available outside work hours, information on leisure activities and drug and alcohol assitance
    Youth
    Information on leisure activities, music,
    Elderly
    Assistance with staying active in the community, access to community services, medical assistance
    Ethnic Groups
    Assistance with language and integration with community
    Visitors
    Timely information on upcoming events
    Business (small business)
    Networking opportunities, access to timely advice and information, access to education and seminars
    Business (large and medium)
    Access to information on planning and local laws, working on cross community initiatives
    4
  • 5. Level 2: Why We Exist - Logical Box
    Why We Exist?
    Mission
    Core Values
    Strategic Goals
    Community Inspired Leadership
    Respect for the diverse segments in the the community
    Improved Customer Service
    Customer Service
    Improved Asset Management
    Vision
    Better community to live in
    Improved inter -and cross-departmental communication, more efficient processes, innovative and engaging workplace
    Easy to interact with council, services aailable outside work hours, information on leisure activities and drug and alcohol assitance
    5
  • 6. Level 2: Financial Sustainability - Logical Box
    Financial Sustainability
    Lower Costs
    More efficient Processes
    Improved Customer service
    Reduction in double handling
    More detailed and timely information provided online
    Less Paper
    Less travel time
    Reduced Staff (through reduction in inbound calls)
    Less administative time
    6
  • 7. Level 2: Make (Services Delivered) and Support – Logical Boxes
    Make
    Make
    Asset Operations &
    Functions
    Rates and Property Functions
    Planning Functions
    Community Functions
    LIBRARY
    STRATEGIC PLANNING
    MANAGE RATEPAYER
    RECEIPTS
    HEALTH SERVICES
    STATUTORY ROLES
    DEBTORS
    MANAGE PROPERTY
    COMMUNITY SUPPORT
    Economic Development
    Support
    IT
    Document Management
    CRM
    • Incident Management
    • 8. Call Centre
    • 9. Service Orders
    Financial Functions
    • Cash Receipting
    • 10. Financial Reporting
    • 11. Financial Accounting
    • 12. Procurement
    Environment
    & Policy
    HR
    7
    GIS
    OH&S
    Corporate
    Risk
    DESKTOP
    Office, Explorer etc
    Payroll
  • 13. Level 2: Communicate– Logical Box
    Communicate
    Listening
    Strategic Plan
    Now – Where - How
    Strategic Plan
    Now – Where - How
    Strategic Plan
    Now – Where - How
    Strategic Plan
    Now – Where - How
    Strategic Plan
    Now – Where - How
    Actions Required
    Person Responsible
    Completion Date
    Actions Required
    Person Responsible
    Completion Date
    Actions Required
    Person Responsible
    Completion Date
    Actions Required
    Person Responsible
    Completion Date
    Actions Required
    Person Responsible
    Completion Date
    Talking
    Supporting
    Energising/Engaging
    Combination of communication goals (eg. Supporting and listening)
    8
  • 14. Level 2: Building Blocks - Logical Box
    Building Blocks
    People (Internal)
    Data and Information
    Tools and Technologies
    More detailed and timely infrmation provided online
    Analytics
    Google /Webtrends
    Facebook
    LinkedIN metrics
    Wiki(s)
    Facebook
    Twitter
    Blogs
    Leadership
    API’s/ Web services
    Improved Asset Management
    Enterprise Micro-blogging (Yammer)
    Linked In
    Change Management
    Online Video
    Slideshare.net
    Standards
    Improved Asset Management
    Slideshare.net
    Training and skills transfer
    SM Policy and Procedures
    • General Social Media Guidelines
    • 15. Response Guide
    • 16. Tool specific Policies
    Awareness Raising
    Finance (Budget)
    Data Standards
    New Skills – train or emplay
    Purchase tools
    Roles and responsibilities
    External Skills
    Risk Management
    Marketing Internal and external
    9
  • 17. This is a draft powerpoint version of the Framework – for more info visit:
    http://www.symphony3.com/Social-Media/Social-Media-And-Local-Government

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