Social Media and the horticulture industry

  • 289 views
Uploaded on

A presentation on how the horticulture industry can use social media

A presentation on how the horticulture industry can use social media

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
289
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ••••
  • 2. ••
  • 3. • – –• –
  • 4. “ ” • • • • • •
  • 5. www.ge.com
  • 6. Listening Talking Supporting Collaborating
  • 7. www.sproutsocial.com
  • 8. Can I use social media to listen more effectively?
  • 9. Where?What?
  • 10. http://www.symphony3.com/_blog/Online_Business _Strategy_And_Digital_Marketing/post/Social_Med ia_Guide_Infographic/https://www.facebook.com/lens.of.a.farm.girl
  • 11. How can I present content to my stakeholders that delivers value?
  • 12. ••••
  • 13. Can we use social media toprovide improved support at less cost?
  • 14. www.uservoice.com
  • 15. Can we collaboratemore effectively with customers?
  • 16. www.centraldesktop.com
  • 17. www.yammer.com
  • 18. •••
  • 19. Are we listening, talking, supporting and collaborating as well as we should be?Listening Talking Supporting Collaborating
  • 20. ••••
  • 21. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial Profitability More $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks People Data and Information Standards 27 and Policies Technology Finance Leadership Customer interactions Culture database Social Media Policy (Tools) (Budget) Skills +Training Response GuideChange management Analytics Risk Mgmt