Social Media and the horticulture industry

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A presentation on how the horticulture industry can use social media

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Social Media and the horticulture industry

  1. 1. ••••
  2. 2. ••
  3. 3. • – –• –
  4. 4. “ ” • • • • • •
  5. 5. www.ge.com
  6. 6. Listening Talking Supporting Collaborating
  7. 7. www.sproutsocial.com
  8. 8. Can I use social media to listen more effectively?
  9. 9. Where?What?
  10. 10. http://www.symphony3.com/_blog/Online_Business _Strategy_And_Digital_Marketing/post/Social_Med ia_Guide_Infographic/https://www.facebook.com/lens.of.a.farm.girl
  11. 11. How can I present content to my stakeholders that delivers value?
  12. 12. ••••
  13. 13. Can we use social media toprovide improved support at less cost?
  14. 14. www.uservoice.com
  15. 15. Can we collaboratemore effectively with customers?
  16. 16. www.centraldesktop.com
  17. 17. www.yammer.com
  18. 18. •••
  19. 19. Are we listening, talking, supporting and collaborating as well as we should be?Listening Talking Supporting Collaborating
  20. 20. ••••
  21. 21. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial Profitability More $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks People Data and Information Standards 27 and Policies Technology Finance Leadership Customer interactions Culture database Social Media Policy (Tools) (Budget) Skills +Training Response GuideChange management Analytics Risk Mgmt

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