Nextgen social media presentation oct2012 20121004 final

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Presentation on Social Media for Business for Nextgen Networks breakfast seminar, 5th October 2012

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  • hi gerard, thanks for having a look at the presentation! how are you keeping? Fergal
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Nextgen social media presentation oct2012 20121004 final

  1. 1. ••••
  2. 2.
  3. 3. “ ” • • • • • •
  4. 4. •••••
  5. 5. www.ge.com
  6. 6. Listening Talking Supporting Collaborating
  7. 7. www.sproutsocial.com
  8. 8. Can I use social media to listen more effectively?
  9. 9. Where?What?
  10. 10. http://www.symphony3.com/_blog/Online_Business _Strategy_And_Digital_Marketing/post/Social_Med ia_Guide_Infographic/http://www.youtube.com/blendtec
  11. 11. How can I present content to my stakeholders that delivers value?
  12. 12. ••••
  13. 13. Can we use social media toprovide improved support at less cost?
  14. 14. www.uservoice.com
  15. 15. Can we collaboratemore effectively with customers?
  16. 16. www.centraldesktop.com
  17. 17. •••
  18. 18. Are we listening, talking, supporting and collaborating as well as we should be?Listening Talking Supporting Collaborating
  19. 19. ••••
  20. 20. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial ProfitabilityMore $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks Standards 25 People Leadership Data and and Policies Technology Finance Culture Information Social Media Policy (Tools) (Budget)Skills +Training Response Guide Risk Mgmt

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