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Nextgen social media presentation oct2012   20121004 final
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Nextgen social media presentation oct2012 20121004 final

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Presentation on Social Media for Business for Nextgen Networks breakfast seminar, 5th October 2012

Presentation on Social Media for Business for Nextgen Networks breakfast seminar, 5th October 2012

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  • hi gerard, thanks for having a look at the presentation! how are you keeping? Fergal
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Nextgen social media presentation oct2012   20121004 final Nextgen social media presentation oct2012 20121004 final Presentation Transcript

  • ••••
  • “ ” • • • • • •
  • •••••
  • www.ge.com
  • Listening Talking Supporting Collaborating
  • www.sproutsocial.com
  • Can I use social media to listen more effectively?
  • Where?What?
  • http://www.symphony3.com/_blog/Online_Business _Strategy_And_Digital_Marketing/post/Social_Med ia_Guide_Infographic/http://www.youtube.com/blendtec
  • How can I present content to my stakeholders that delivers value?
  • ••••
  • Can we use social media toprovide improved support at less cost?
  • www.uservoice.com
  • Can we collaboratemore effectively with customers?
  • www.centraldesktop.com
  • •••
  • Are we listening, talking, supporting and collaborating as well as we should be?Listening Talking Supporting Collaborating
  • ••••
  • People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial ProfitabilityMore $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks Standards 25 People Leadership Data and and Policies Technology Finance Culture Information Social Media Policy (Tools) (Budget)Skills +Training Response Guide Risk Mgmt