Local Gov 2.0
How Council Can Use Social Media


Online support for new mothers
Checkups fo...
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LocalGov2.0: How Council can use social media


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This inforgraphic shows some of the many ways local government can use social media for the benefit of the community

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LocalGov2.0: How Council can use social media

  1. 1. Local Gov 2.0 How Council Can Use Social Media MATERNAL HEALTH • • • • Alerts Online support for new mothers Checkups for newborns Immunisation information Parenting tips • • • • ECONOMIC DEVELOPMENT YOUTH SERVICES COMMUNITY ENGAGEMENT • • • • • • Promote events and activities • Connect isolated young people • User generated content (videos) Tell us what you like and don’t like? Online engagement and crowdsourcing Map ideas for others to see Vote on ideas Connect with industry Flexible knowledge sharing LinkedIn profiles, pages and groups Run webinars Use Twitter # at conferences EMERGENCY MANAGEMENT • • • • • COMMUNICATIONS DEPARTMENT CULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and immediately with the public • Reach time-poor people • Two way conversation Emergency preparation Emergency updates and notifications as happens Syndicate and share emergency agency content Listen to community updates and concerns Recovery collaboration and information LISTENING POST • Present visual representations of services (animations, infographics) • Create videos in different languages • Use Google translate • Listen to the community • What are the community talking about to each other? • What issues are they interested in or upset about? LIBRARIES • • • • Virtual bookclubs Children’s story time on YouTube Local history channel Record talks and workshops MAYOR’S BLOG Communicate directly with stakeholders / wikis INTERNAL COLLABORATION • • • • • • • • ARTS CENTRE • Guided gallery tours • Advertise and promote events on Facebook/Twitter • Event photos and videos • Online bookings Social media centre Engage employees Find new employees What are you working on? Solve problems and share expertise Collaborate on projects across departments Connect employees in the field Have fun! CUSTOMER SERVICE Live chat Crowdsourcing to improve the community Allow the community to submit service requests With location, description (e.g. pothole), photos Council fixes problem and notifies community via web/app • Adopt an asset - Video blogs - Accessibility to senior management - Two way communication • Partner with external stakeholders on projects using wikis and microblogging tools • Scan links to exercise tips and videos > Golf - how to play the hole > Gym – how to use the gym equipment • Tweet timetables for classes and pool availability • Provide content, updates and offers via Facebook • • • • CEO BLOG EXTERNAL COLLABORATION SPORTS AND LEISURE Service Requests Fix my issue Web Updates Mapped EVENTS x-mas concert Pothole • Twitter stream # (e.g. Tweet Santa at Christmas carols!) • Treasure hunts at events • Promote special offers from vendors • Advertise events Organisational Building Blocks PEOPLE DATA & INFORMATION Leadership Customer interactions Social media policy Culture database Response guide TECHNOLOGY STANDARDS & POLICIES FINANCE What to use (Some suggestions) Facebook Twitter Budget Ning Risk managment Skills + Training GotoMeeting Analytics Change management Ideascale Ushahidi How to Act? Do Be responsible Be timely Be transparent Be yourself Be professional Add value » Is this of value to the community? » Will my audience understand it? » Does it solve a problem? .................................................... Apps Don’t Post when angry, tired or inebriated Share organisational secrets Post content that is disrespectful of anyone Be dishonest Be political SproutSocial Blogs: Skype Tumblr Wordpress - for technology - for people Live chat Wikis - for process QR codes WITH THANKS TO: City of Kingston and City of Yarra, Brimbank City Council, Macedon Ranges Shire Council Want your own branded version of this infographic? Contact Symphony3 www.symphony3.com/localgov20 @symphony3think