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Local gov-2.0-pdf-vector


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An infographic outlining how local governments can use social media to deliver better outcomes to the community

An infographic outlining how local governments can use social media to deliver better outcomes to the community

Published in: Education
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  • 1. Local Gov 2.0 How Council Can Use Social MediaMATERNAL HEALTH COMMUNITY ENGAGEMENT YOUTH SERVICES ECONOMIC DEVELOPMENT Alerts • Connect with industry • Online support for new mothers • Promote events and activities • Flexible knowledge sharing • Checkups for newborns • Connect isolated young people • Tell us what you like and don’t like? • LinkedIn profiles, pages and groups • Immunisation information • User generated content (videos) • Online engagement and crowdsourcing • Run webinars • Parenting tips • Map ideas for others to see • Use Twitter # at conferences • Vote on ideas EMERGENCY MANAGEMENT • Emergency preparation • Emergency updates and notifications as happens • Syndicate and share emergency agency content • Listen to community updates and concerns COMMUNICATIONS DEPARTMENT • Recovery collaboration and informationCULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and immediately with the public LISTENING POST • Reach time-poor people • Listen to the community • Two way conversation LIBRARIES • What are the community talking • Present visual representations of services about to each other? (animations, infographics) • What issues are they interested • Virtual bookclubs • Create videos in different languages in or upset about? • Children’s story time on YouTube • Use Google translate • Local history channel • Record talks and workshops MAYOR’S BLOG Communicate directly with stakeholders INTERNAL COLLABORATION / wikis • Social media centre CUSTOMER SERVICE ARTS CENTRE • Engage employees Service Requests • Find new employees Live chat • Guided gallery tours • What are you working on? • Crowdsourcing to improve the community • Advertise and promote events on • Solve problems and share expertise • Allow the community to submit service requests Facebook/Twitter • Collaborate on projects across departments • With location, description (e.g. pothole), photos • Event photos and videos • Connect employees in the field • Council fixes problem and notifies • Online bookings • Have fun! community via web/app CEO BLOG • Adopt an asset EXTERNAL COLLABORATION - Video blogs SPORTS AND LEISURE • Partner with external stakeholders on - Accessibility to senior projects using wikis and microblogging tools management • Scan links to exercise tips and videos Fix my issue - Two way communication > Golf - how to play the hole Web Updates Mapped > Gym – how to use the gym equipment • Tweet timetables for classes and EVENTS pool availability • Provide content, updates x-mas Pothole concert • Twitter stream # and offers via Facebook (e.g. Tweet Santa at Christmas carols!) • Treasure hunts at events • Promote special offers from vendors • Advertise events Organisational Building Blocks PEOPLE DATA & INFORMATION STANDARDS & POLICIES TECHNOLOGY FINANCE What to use (Some suggestions) Leadership Customer interactions Social media policy Budget Culture database Response guide Facebook Twitter Ning Blogs: Tumblr Wordpress - for technology Skills + Training Risk managment - for people Change management Analytics GotoMeeting Ideascale Ushahidi SproutSocial Skype Live chat Wikis - for process Apps QR codes How to Act? .................................................... Do Don’t WITH THANKS TO: Be responsible Be timely Post when angry, tired City of Kingston and City of Yarra, Brimbank City Council, Be transparent Be yourself or inebriated Macedon Ranges Shire Council Be professional Share organisational secrets Post content that is Want your own branded version of this infographic? @symphony3think Add value Contact Symphony3 disrespectful of anyone » Is this of value to the community? Be dishonest » Will my audience understand it? Be political » Does it solve a problem?