Local Gov 2.0 How Council Can Use Social MediaMATERNAL HEALTH COMMUNITY ENGAGEMENT YOUTH SERVICES ECONOMIC DEVELOPMENT Alerts • Connect with industry • Online support for new mothers • Promote events and activities • Flexible knowledge sharing • Checkups for newborns • Connect isolated young people • Tell us what you like and don’t like? • LinkedIn proﬁles, pages and groups • Immunisation information • User generated content (videos) • Online engagement and crowdsourcing • Run webinars • Parenting tips • Map ideas for others to see • Use Twitter # at conferences • Vote on ideas EMERGENCY MANAGEMENT • Emergency preparation • Emergency updates and notiﬁcations as happens • Syndicate and share emergency agency content • Listen to community updates and concerns COMMUNICATIONS DEPARTMENT • Recovery collaboration and informationCULTURALLY AND LINGUISTICALLY DIVERSE • Engage directly and immediately with the public LISTENING POST • Reach time-poor people • Listen to the community • Two way conversation LIBRARIES • What are the community talking • Present visual representations of services about to each other? (animations, infographics) • What issues are they interested • Virtual bookclubs • Create videos in diﬀerent languages in or upset about? • Children’s story time on YouTube • Use Google translate • Local history channel • Record talks and workshops MAYOR’S BLOG Communicate directly with stakeholders INTERNAL COLLABORATION / wikis • Social media centre CUSTOMER SERVICE ARTS CENTRE • Engage employees Service Requests • Find new employees Live chat • Guided gallery tours • What are you working on? • Crowdsourcing to improve the community • Advertise and promote events on • Solve problems and share expertise • Allow the community to submit service requests Facebook/Twitter • Collaborate on projects across departments • With location, description (e.g. pothole), photos • Event photos and videos • Connect employees in the ﬁeld • Council ﬁxes problem and notiﬁes • Online bookings • Have fun! community via web/app CEO BLOG • Adopt an asset EXTERNAL COLLABORATION - Video blogs SPORTS AND LEISURE • Partner with external stakeholders on - Accessibility to senior projects using wikis and microblogging tools management • Scan links to exercise tips and videos Fix my issue - Two way communication > Golf - how to play the hole Web Updates Mapped > Gym – how to use the gym equipment • Tweet timetables for classes and EVENTS pool availability • Provide content, updates x-mas Pothole concert • Twitter stream # and oﬀers via Facebook (e.g. Tweet Santa at Christmas carols!) • Treasure hunts at events • Promote special oﬀers from vendors • Advertise events Organisational Building Blocks PEOPLE DATA & INFORMATION STANDARDS & POLICIES TECHNOLOGY FINANCE What to use (Some suggestions) Leadership Customer interactions Social media policy Budget Culture database Response guide Facebook Twitter Ning Blogs: Tumblr Wordpress - for technology Skills + Training Risk managment - for people Change management Analytics GotoMeeting Ideascale Ushahidi SproutSocial Skype Live chat Wikis - for process Apps QR codes How to Act? .................................................... Do Don’t WITH THANKS TO: Be responsible Be timely Post when angry, tired City of Kingston and City of Yarra, Brimbank City Council, Be transparent Be yourself or inebriated Macedon Ranges Shire Council www.symphony3.com/localgov20 Be professional Share organisational secrets Post content that is Want your own branded version of this infographic? @symphony3think Add value Contact Symphony3 disrespectful of anyone » Is this of value to the community? Be dishonest » Will my audience understand it? Be political » Does it solve a problem?