Legalwise presentation

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A presentation to Legal professionals on how they can use social media in their business and working life.
Delivered be Fergal Coleman, at RACV, Melbourne, 23 March 2012.

Published in: Business, Education
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Legalwise presentation

  1. 1. •••••••
  2. 2. •••
  3. 3.
  4. 4. •••••
  5. 5. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you?Customer Customer Influencers Customer Customer Employees EmployeesSegment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial Profitability More $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks Standards 8 People Leadership Data and and Policies Technology Finance Culture Information Social Media Policy (Tools) (Budget) Skills +Training Response Guide Risk Mgmt
  6. 6. Commitment andLeadership Steering Workshop: Vision, People, Group Objectives, Ideas, Strategy, Action Plan (Review after 12 months) Adopted by Y/N business: 8 Week Cycle Person Responsible 3 Groups 8 Week Cycle Research, Meetings, Workshops and One Page Plan Ideas Business Case for each tool (Prioritised) Present - Social Media Policy - SM Awareness Y/N and Training Working Group (cross- - Facebook dept) -CEO Blog --Mayoral Blog - Twitter Y/N - Yammer 8 Week Cycle 8 Week Cycle Y/N
  7. 7. •••
  8. 8. •••••
  9. 9. What are people saying about your industry or competitors?Where is your name appearing?
  10. 10. ••••
  11. 11. http://youtu.be/1Det96S0r1U
  12. 12.
  13. 13. •••••••
  14. 14. ••••

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