We are not Telstra, we do not sell directly to consumers. Infrastructure provider, level playing field for services. Wholesale model can Co-exist in the new environment.New industry model separation of wholesale from retail service level playing field for RSPs OSS/BSS non-discriminatory accessInnovation and value-added occurs in layers of service above NBNExpect growth in wholesale based competition
The National Broadband network underpins industry development across many sectorsNBN Co is providing the Layer 2 high speed access to all Australians through fibre, satellite and wireless.Government, businesses and industry will deliver a variety of application solutions utilizing high speed broadband.New business models, new or improved services or save cost through better service delivery.Some Examples:Tele-working - Worker flexibility for locationSmall business – on demand cloud services for storage, high definition communication
Transcript of "Digital Economy - How to prepare for opportunities presented by the NBN"
THE DIGITAL ECONOMYHow to prepare for opportunities presented by theNBN
INTRODUCTION2Fergal ColemanDirector of Symphony3Twitter: @Symphony3ThinkEmail: firstname.lastname@example.orgLinkedIn: au.linkedin.com/in/fergalcoleman/www.digitalhume.com.au
Introduction The NBN Using the NBN - The Digital Economy How digital is your business? How does your business need to change? Conclusion and Next StepsAGENDA3DIGITAL AGRICULTURE ECONOMY
The National Broadband Network (NBN) is an upgrade to the existingtelecommunications network. It provides the infrastructure for affordable, high-speedinternet and phone access for all Australians, regardless of where you live or work.However, the NBN is much more than faster internet.INTRODUCTION TO THE NBN4DIGITAL AGRICULTURE ECONOMYThe NBN has helped many businessesalready discover cost savings andhigher productivity in ways neverimagined. Learn more the NBN forBusiness page by visitinghttp://www.nbnco.com.au/nbn-for-business/index.htmlhttp://www.youtube.com/watch?v=JU-zIEkGJpsLearn More
WHAT DOES THE NBN MEAN?5DIGITAL AGRICULTURE ECONOMY• Faster… much, much, fasterThe NBN will provide 93 per cent of householdsbroadband speeds of up to 100 megabits per second(Mbps), or about 28 times faster than most peopleexperience today. The remaining premises (seven percent) will be connected via a combination of wireless andsatellite technologies providing peak speeds of at least25 Mbps.• More reliable• Ubiquitous
WHEN WILL I GET IT?9DIGITAL AGRICULTURE ECONOMY
NBN Co - Layer 2 Ethernet Access Network WholesalerRetailWholesaleRetail serviceproviderRetail serviceproviderRetail serviceproviderRetail serviceproviderWholesaler/AggregatorWHEN WILL I GET IT?NBNco IS A WHOLESALER
These Service Providers had a signed WBA as at 30 August 2012
HOW MUCH WILL IT COST?12DIGITAL AGRICULTURE ECONOMYPricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
HOW MUCH WILL IT COST? (slide courtesy of NBNco)13PriceSpeed & Functionality$TBCHigh Capacity,Complex functionality& enterprise gradeservice levelsSub $100 p/m(wholesale cost)Basic speeds &functionalityStarting from$200 p/m(wholesale cost)Committed information rates,symmetric speeds, traffic classes& service level options
Health•Tele-medicine•Tele-care•VideoConsultations•Monitoring•RecordsEducation•VirtualClassroom•Collaboration•Access•ResearchCommunity•Government•SocialInclusion•Participation•Comms•RegionalDevelopmentBusiness•Tele-working•Cloud Services•FlexibleWorkforce•CollaborationEntertainment•Social TV•Video onDemand•IPTV•Games•VideoConferencingLayer 2National Broadband NetworkBUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)
THE DIGITAL ECONOMY: IT’S WHAT WE DO WITH THE PIPES!
The Digital Economy is about betterlives!The eight National Digital Economy Goals focus on the areas of:• Online participation by Australian households (Digital Divide)• Online engagement by Australian businesses and not-for-profitorganisations• Smart management of our environment and infrastructure• Improved health and aged care• Expanded online education• Increased teleworking• Improved online government service delivery and engagement• Greater digital engagement in regional Australia.THE DIGITAL ECONOMY
The NBN will benefit your family in the following ways:INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU17DIGITAL AGRICULTURE ECONOMYHealth•Tele-medicine•Tele-care•VideoConsultations•Monitoring•RecordsEducation•VirtualClassroom•Collaboration•Access•Research Community•Government•SocialInclusion•Participation•Comms•RegionalDevelopmentBusiness•Tele-working•Cloud Services•FlexibleWorkforce•CollaborationEntertainment•Social TV•Video onDemand•IPTV•Games•VideoConferencing
The Digital Economy is about betterlives!THE DIGITAL ADVANTAGECredit: Cap Gemini Consulting ‘ TheDigital Advantage: How digital leadersoutperform their peers in every industry’
The Digital Economy is about betterlives!Where is your business?• Beginner• Fashionista• Conservative• DigeratiAre you using technology well?Are you changing other aspects ofyour business?Do you need to change?WHAT QUADRANT IS YOUR BUSINESS IN?
The Digital Economy is about betterlives!ARE YOU WAITING FOR NBN? DON’T
The Digital Economy is about betterlives!DO YOU NEED TO CHANGE YOUR BUSINESS MODEL/PROCESSES?
DATA IS A MAJOR ASSET: ARE YOU USING IT?23DIGITAL AGRICULTURE ECONOMY
ARE YOU WHERE YOUR CUSTOMERS ARE?24DIGITAL AGRICULTURE ECONOMY
DO YOU UNDERSTAND HOW YOUR CUSTOMER NOW BUYS?25DIGITAL AGRICULTURE ECONOMYListening TalkingSupporting Collaborating
HOW GOOD IS YOUR CONTENT26DIGITAL AGRICULTURE ECONOMY
THE WORLD IS MOBILE: ARE YOU?27DIGITAL AGRICULTURE ECONOMY
THE WORLD IS MOBILE: ARE YOU?ARE YOU USING THE CLOUD TO CUT COSTS, IMPROVE FLEXIBILITY ANDCOLLABORATE
• How can your business processes by changed totake advantage of digital technologies?• What can your business better engage customers?Find new customers?• How can you use the cloud?QUESTIONS FOR CONSIDERATION
• Commit to doing three things as aresult of today’s talk.• Tell the person beside you whatyou are going to do and by when.WHAT ARE YOU GOING TO DO (STARTING TOMORROW!)
• The NBN is a game changer• But the digital economy involves alot more• Don’t wait!• Embrace new technologies butensure you change all aspects ofyour business (culture, processes,skills mix)CONCLUSION
THANK YOU!32Fergal ColemanDirector of Symphony3Twitter: @Symphony3ThinkEmail: email@example.comLinkedIn: au.linkedin.com/in/fergalcoleman/www.digitalhume.com.au
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