Digital Disruption - Is your business really using digital technologies to thrive?

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Presentation at the Mindshop 2013 conference

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  • NBN rollout/broadband speedsResponsive design/mobile connectivity/mobile statsSocial media growth/stats
  • Beginners:Do very little with advanced digital capabilities, even if they might be mature with traditional applications like ERP or electronic commerce. Quite often here by accident rather than choice. Fashionistas: Implemented or experimented with many sexy digital applications, some which create value and some which do not. They are implemented independently and not with the view to create synergies with other items. Motivated to bring on digital transformation, but strategy is not founded with real digital knowledge to maximise business benefits.Conservatives: Favour prudence over motivation. Careful approach tends to hinder innovation.Digirati: Combine transformative vision, careful governance and engagement, with sufficient investment in new opportunities. Coordinate their various digital initiatives.
  • Digital Disruption - Is your business really using digital technologies to thrive?

    1. 1. ••––•––•
    2. 2. •••–•••
    3. 3. Credit: Deloitte Touche Tohmatsu 2012 „Digital Disruption: Short Fuse, Big Bang‟“One-third of the Australian economy faces imminent and substantial disruption bydigital technologies and business models – what we call a „short fuse, big bang‟scenario. This presents significant threats, as well as opportunities, for bothbusiness and government”
    4. 4. ••••
    5. 5. Credit: Capgemini Consulting „ The Digital Advantage: How digital leaders outperform their peers in every industry‟Digital IntensityInvest in andembrace digitaltechnology• CustomerEngagements• Internal operationTransformationManagement IntensityCreate leadershipcapabilities to drive digitaltransformation• Vision for future• Governance• Employee Engagement(PEOPLE)• Alignment technologyto the business(PROCESS)
    6. 6. •––DigeratiFashionistaConservativeBeginnerDigitalIntensityTransformation Management Intensity
    7. 7. •––––––––
    8. 8. •––•••
    9. 9. 12ListenTalk to(not at)Support Energise/engage
    10. 10. www.sproutsocial.com
    11. 11. http://www.symphony3.com/_blog/Online_Business_Strategy_And_Digital_Marketing/post/The_Importance_of_Listening/
    12. 12. Vantagemarketing.com.au
    13. 13. Source: McKinsey Quarterly
    14. 14. Awareness:Workshops andconferences,Social NetworksLinkedInTwitter (Hashtags)FacebookInfluencersSearch EngineOptimisation(Blogs,Google Authorship)Evaluation:BlogsSlideshareWebsiteEmail marketingContact clients(online and offline)Face to facemeetingsWebinarsYouTubeScope proposalGoogle AnalyticsBuy:ProposalFace to FaceTelephoneWebsite (rarely)Experience:Onsite in personWebinars:GotomeetingYammerCentral desktopGoogle DocsLoyal Advocate:Retweet/Share/Like/FollowCase studyReferral
    15. 15. –––––––
    16. 16. ••––•–––••

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